David Tamés, Filmmaker & Media Technologist, Kino-Eye.com

Slides available at: http://kino-eye.com/media-now-2007-opening/

Making Media Now:

A personal journey through the Macro Forces Driving Radical Change in the Media & Entertainment Industries

Filmmaking In Transition

OPENING REMARKSFRIDAY, JUNE 1, 2007

A Personal Journey

Circa 1991: Apple introduces QuickTime, dismissed as “tiny postage-stamp movies” on personal computers

A Personal Journey

Circa 1994: Making and Watching Movies on Personal Computers, dismissed as “not real cinema”

Circa 1991: Apple introduces QuickTime, dismissed as “tiny postage-stamp movies” on personal computers

A Personal Journey

Circa 1996: Web-Based Entertainment, the “East Village” was an online soap-opera with QuickTime movie downloads and a soundtrack CD, but web video was “not ready for prime time”

Circa 1994: Making and Watching Movies on Personal Computers, dismissed as “not real cinema”

Circa 1991: Apple introduces QuickTime, dismissed as “tiny postage-stamp movies” on personal computers

Circa 1991: Apple introduces QuickTime, dismissed as “tiny postage-stamp movies” on personal computers

Circa 1994: Making and Watching Movies on Personal Computers, dismissed as “not real cinema”

Circa 1996: Web-Based Entertainment, the “East Village” was an online soap-opera with QuickTime movie downloads and a soundtrack CD, but web video was “not ready for prime time”

A Personal Journey

Circa 2006: YouTube marks an Inflection Point

YouTube and other video sharing sites may still not be “real cinema,” however, the extent of the audience and its role in the public imagination marks an inflection point in the evolution of the moving image.

ProductionPost-

Production

DistributionAudience

4 Stages of Media Revolution

Camcorder Inexpensive NLE Internet Social Networking

Stage 1 Democratization of production

Circa 1988

ProductionPost-

Production

DistributionAudience

Salient Characteristics: Inexpensive cameras, now anyone can shoot

4 Stages of Media Revolution

Stage 1 Democratization of production

Stage 2 Democratization of post-production

NAB 1999

ProductionPost-

Production

DistributionAudience

Salient Characteristics: Inexpensive editing, now anyone can edit

4 Stages of Media Revolution

Stage 1 Democratization of production

Stage 2 Democratization of post-production

Stage 3 Democratization of distribution

Circa 2004

Distribution

ProductionPost-

Production

Audience

Salient Characteristics: High-speed Internet access at home, progressive download, anyone can share

4 Stages of Media Revolution

Stage 1 Democratization of production

Circa 2006 Audience

Stage 2 Democratization of post-production

Stage 3 Democratization of distribution

Distribution

ProductionPost-

Production

Stage 4 Connect supply and demand through community

Salient Characteristics: Group Forming, Two Way, Innovation shifts to the end-users

4 Stages of Media Revolution

blip.tv Providing media makers with publishing tools

Three Examples of Emerging ModelsEvolution of the New Media Ecology

YouTube Driving viral video and delivering a huge audience

Joost Convergence of broadcast television and internet video

Convergence Culture, Henry Jenkins, 2006

Suggested Reading

The Long Tail, Chris Anderson, 2006

The Future of Web Video, Scott Kirsner, 2006

The Wealth of Networks, Yochai Benkler, 2006

“If I have seen farther it is because I stand on the shoulders of giants.” — Isaac Newton

Making Media Nowcourtesy of Filmmakers Collaborativehttp://www.filmmakerscolllaborative.org

Broadcast to the Nightby kitsu / Vincehttp://www.flickr.com/photos/kitsu/90906136/Handycamby Kevin Chanhttp://www.flickr.com/photos/crumbs/113223965/

WMMOby Lee Bennetthttp://www.flickr.com/photos/leebennett/388421489/

Is it a Macintosh II or is it a trivet?by Windell H. Oskay, evilmadscientist.comhttp://flickr.com/photos/oskay/367843715/

Image Credits & Copyright Notice

Blue Foundation liveby Stig Nygaardhttp://www.flickr.com/photos/stignygaard/12630269/

Half Nelson audience at IFFB Courtesy of Adam Roffman, Independent Film Festival of Boston, http://www.iffb.org

Old and the Newby not so silent (e)http://flickr.com/photos/silent_e/384383735/

Odysseusby Nina Scalettihttp://flickr.com/photos/blogher/434259632/

Books, Bristol libraryby Andrew Easonhttp://flickr.com/photos/andreweason/8815418/

Copyright 2007 by David Tamés, Some Rights Reserved. Released under a Creative Commons Attribution-Noncommercial-Share Alike 3.0 License: http://creativecommons.org/licenses/by-nc-sa/3.0/ For attribution, link to: http://kino-eye.com/media-now-2007-opening/

Most images are from Flickr and are used herein under the terms of a Creative Commons License, for details, please follow the links associated with each image. Screen shots and the American Cinematographer magazine cover are copyright by their respective owners and used herein under the guidelines of fair-use.

David Taméshttp://kino-eye.com1.617.216.1096

Roslindale Village Commuter Rail Stopby David Taméshttp://www.flickr.com/photos/kino-eye/38987509/