“Making of Ezine”

Prime Point Srinivasan

NTPC, Chennai

29th Jan 2015

What we will discuss

• Global internet scenario

• Relevance of Emagazine (Ezine)

• How to start an emagazine –

steps

• Important tips

• Q & A

Global Internet scenario

• Out of 7 billion plus global

population, 3 bn plus use internet.

More than 43% use internet

globally

• Around 20% internet penetration

in India and I billion mobile

phones

Websites and social media

• 151 millionTop Level domains

(TLDS) com, org, net, info, biz, us

• Facebook, Twitter, LinkedIn,

YouTube, + many more

• Blogs (wordpress and blogger)

• Discussion groups (yahoo &

google)

Social media networking sites

• Facebook has 1.35 bn users (100

M+ users in India) Twitter 250 M+

users

• Linkedin 300 M+ users

• Wordpress 90 M+ blogs;

• YouTube 1 bn + users and 4 bn +

viewers per day.

Social Media

• 600 million status updates / day

• 400 milion emails per day (80%

spam)

• 350 millions photo uploads / day

Relevance of e-magazine

(electronic magazine) in the digital

world

E-Magazine or E-zine

• Newsletters or magazine

distributed online through email /

social media / websites / internet

• Digital communication –

Comfortable distribution –

Immediate delivery

• Cost effective

E-zine

• Portable through laptop, mobile,

ipad, kindle

• Reading comfort

• Easy sharing

Before Starting an emagazine /

ezine

Preparation

• Decide the purpose of your ezine.

• Select suitable name or title for

the ezine

• Design suitable Masthead

• No RNI needed like print

magazines

Preparation

• Select the editorial team with good

writing, editing and photographic

skills

• Decide the broad structure of the

contents, depending on the

purpose

• Chose the type of software to be

used like word, publisher, etc.

Preparation

• Select the template

• Prepare the draft article / story and

get it edited by other team

member. Avoid editing by the

same person.

• Decide the distribution method and

mailing list

Publishing

• Before publishing, ensure the

contents do not violate the cyber

law.

• Generally pdf format is preferred

for publishing with minimum file

size.

Important tips

Important tips

• Reading habit of the people for

print and digital is different. In the

print media, people read from left

to right. In the digital media, they

read from top to bottom.

• Articles should be brief. 500

words ideal. Max 1000 words.

Important tips

• For all the articles, use pictures,

graphics, photographs to enable

comfortable reading. Use sub

titles. Monotonous reading in the

digital device may strain eyes.

• Podcast interviews can be

integrated using links. Audio/

Video files can be uploaded in

YouTube.

Important tips

• Use white background with black

font. Vardana 10 is preferable.

• Do not use light colour fonts on

light colour background.

Readability will be poor.

Important tips

• Send the ezine in pdf format with

minimum file size for easy

download. Avoid sending jpeg

files of high resolution.

• Error free writing is important.

Facts, grammar, spelling are to be

verified before release.

Important tips

• Copy righted photographs ,

contents are not to be used.

• Distribution should be done

perfectly.

Important tips

• If ezine content is to be caught by

google, then upload the file in the

official site, slide share, scribed,

issuu, etc.

• After distribution, collect the

feedback from the readers every

time.

Before going for Q & A Session, let

us watch this presentation on the

Journey of our ezine PreSense.

Let us watch another small

presentation on the Cartoon

Character Prince

Question and Answer

Thank you

K. Srinivasan

Founder and Chairman

Prime Point Foundation

Editor in Chief

PreSense and New Gen

Thamizhan

www.corpezine.com

prpoint@gmail.com