making of film4.com - 2010
DESCRIPTION
Slightly dated now (four years), but this gives an insight into the process taken to redesign the film 4 website.TRANSCRIPT
The making of FILM4.com
Conference talk - 2010
They make films
World class films
andIndependent films
They know their biscuits
They went through a change
From subscription to free
Now they have film fans watching
Not just the film fanatics
Googlehttp://www.realise.com/
But the website hadn't changed
Believe it or not,both have a lot in common
Everyone has an opinion on film
Everyone sits down at the same times
When the TV goes on after dinner 7pm
Once the kids are in bed 9pm
The weekend with a glass of wine 11pm
Mood is affected by film, and we choose a film based on it
The end result
Googlehttp://www.realise.com/
Googlehttp://www.realise.com/
CINEMATIC
Evoke the emotion,passion, wonder, impact
and awe
Googlehttp://www.realise.com/
7pm / 9pm / 11pm
Make sure the No.1 thing they want to do, is easy
to do
Googlehttp://www.realise.com/
The same great fanatical content is still here
Googlehttp://www.realise.com/
Film4 make filmsLets talk about them
Start discussing film
Googlehttp://www.realise.com/
Googlehttp://www.realise.com/
The FILM4 trusted review
Googlehttp://www.realise.com/
Simple, open, comments
More videos
Googlehttp://www.realise.com/
The film detail
Googlehttp://www.realise.com/
The research & planning
Current site/competitorfocus groups
User research/Persona development
Journey planning
New site user testing
The research & planning
Current site/competitorfocus groups
User research/Persona development
Journey planning
New site user testing
The research & planning
Current site/competitorfocus groups
User research/Persona development
Journey planning
New site user testing
The research & planning
Current site/competitorfocus groups
User research/Persona development
Journey planning
New site user testing
The research & planning
Current site/competitorfocus groups
User research/Persona development
Journey planning
New site user testing
Created Per Month Before After
Reviews 55 15
Cinema trailers 21 4
Interviews 12 4
Competitions 4 2
The new approach:Less content - more value
The site held the audience & market share on 2009’s figures
Plus the netpromoter satisfaction score has goneup by 4%
The new approach meant more interest from studio advertisers
Thank you