making predictive analytics productive: are you learning from social data?
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Thanks to improved measurement tools, it is now standard among social strategists to present hard data on ROI and build strategies backed by statistics and charts - a far cry from the early years of social media. But while this data makes for great PowerPoints, concerns remain that numbers don't tell the whole story. What does "reach" really mean? Can influencers really be ranked on a single numerical spectrum? Enter predictive analytics: Advocates suggest that simply pulling numbers from Big Data tools isn't enough - you need to match the data to the story that you are trying to tell, and liberate information from what Wes Nichols calls "swim lanes". Each piece of an organization has a different picture of the data, and only combined do they provide meaningful lessons. This webinar is designed as a heart-to-heart conversation about the right and wrong ways to make use of predictive analytics.TRANSCRIPT
Making Predictive Analytics Productive: Are You Learning from Social Data?
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Our Speakers Kaiser Fung is a recognized expert in marketing analytics, a well-known speaker, and blogger. He is Vice President of Business Intelligence and Analytics at Vimeo. Previously, he led the analytics team at Sirius XM Radio. He is the creator of the acclaimed Junk Charts blog (http://junkcharts.typepad.com), which pioneered the critical examination of data and graphics in the mass media; and the author of two popular books on statistical thinking, including the recent release Numbersense: How to Use Big Data to Your Advantage.
Mike Liddell General Manager, Digital Before coming to NGP VAN, Mike started working on state legislative and congressional campaigns to later become the Director of Online Communications for the 2004 Democratic National Convention. He then put in two tours of duty as the Director of Online Communications for the Democratic Senatorial Campaign Committee (DSCC). Most recently, he served in the Obama Administration, where he led the award-winning redesign of Treasury.gov. @mliddell
Eric Siegel, Ph.D., founder of Predictive Analytics World and Text Analytics World, and Executive Editor of the Predictive Analytics Times, makes the how and why of predictive analytics understandable and captivating. In addition to being the author ofPredictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die, Eric is a former Columbia University professor who used to sing to his students, and a renowned speaker, educator, and leader in the field. @predictanalytic
Paul Dunay, moderator, is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and creating buzz for leading technology, consumer products, financial services and professional services organizations. @PaulDunay
Predictive Analytics World
How Predictive Analytics Leverages Social Media
How Predictive Analytics Leverages Social Media
Social Media TodayNovember 2013
Eric Siegel, Ph.D.Founder, Predictive Analytics WorldAuthor, Predictive Analytics
Predictive Analytics World
Predictive Analytics Worldwww.ThePredictionBook.com
Predictive Analytics World
Predictive Analytics World
The Social EffectThe Social Effect
Predictive Analytics World
The Social EffectThe Social Effect
Predictive Analytics World
Friendship
Predictive Analytics World
Optus (Australian telecom)Doubled churn model performancewith social data
Major N. American Telecom700% more likely to cancel if someone in your network does
Predictive Analytics World
Amazon product reviews
Research model IDs 83%."Trees died for this book?"
Predictive Analytics World
Editingrequests
Polite editors achieve high status;once elevated, become less polite
Predictive Analytics World
Writtencustomerfeedback
85% accuracy
Predictive Analytics World
Friendships
LinkedIn: this is"the most important data product we built."
Predictive Analytics World
Degreeof influence
Predictive Analytics World
Publicitytweet
55% increase in web page views publicizing Video Music Awards
Predictive Analytics World
Predictive Analytics World
Predictive Analytics World
To Learn More:The Predictive Analytics Guide
To Learn More:The Predictive Analytics Guide
www.pawcon.com/guide
On AccuracyKaiser Fung
Numbersense | Junk Charts
Action OutcomePrediction
ModelData Prediction
Outcomes
Good
Require
DataGood
Data
ViewThrough
A user viewed a display ad
Data
ViewThrough
A server sent an ad to a browser
Data
Clicks
Expressed interest
Data
Clicks
Fat finger
Expressed interest
Tricked
Fraud
Data
FB Likes
New user converts
Data
FB Likes
Loyal user re-affirmsNew user converts
Response to offerPurchased
PurchasePredictive
ModelEmail
Address
$10 for your email
More Purchases?Prediction
Mike Liddell, General Manager - Digital
The Mustache
Social Analytics + Politics
Singular Focus
Social data including relationships
Analytics should have a seat at the table
Join us on Thursday for…
11/7 Social Media Hacks and Hijacks: The Best Tips and Tricks to Maximize Your Social ROI
http://socialmediatoday.com/hacks-and-hijacks-webinar