making psychometrics and online assessment work in a uae and gcc context for efficiency, quality of...
DESCRIPTION
Using psychometrics to creating efficiencies in the recruitment process and manage risk at point of selection or development. Understanding international best practice in the context of UAE and GCC – Norms, languages and benchmarks. An insights into cut-e projects in the UAE in the energy, aviation, retail, banking sectors – a firsthand view on creating human capital benefit with fair and cost efficient manner.TRANSCRIPT
cut-e Approach to Psychometrics
Effective use globally and in the UAE
Presented by David Barrett MD cut-e MENA
Agenda• Insight into what happens in reality when it comes to assessment in
selection and development
• What organisations should be doing
• Brief look at challenges facing UAE in the talent domain
• Who are cut-e and what we do – our solution
• Experience and case study with UAE clients - standards and norms
– Etihad - Dubai Duty Free – Dubai Airport – Dubai Petroluem
Could you purchase one of these for yourorganisation without a business case ?
3
But..have you recently hired these people ?
4
The Bottom Line: Retention & PerformanceMore Green & Less Red & Some Yellow
Strong Performer – ButLeaves At Approx 2 yrs orearlier
Strong Performer & Stays 2yrs +
Weaker performer andleaves or stays at any time
OK performer and stays 2yrs +
Length Of Tenure
Per
form
ance
Define the Roles, Pilot Groups, Business – Performance Metric or KPI’s
Deployment of Likely Assessments To Trial Group
Evaluation of Data & Validation Against Performance Metric
Configure Role Assessment & Selection Models & Report Outputs
Validation Study – Hi Level
What Key Metric to improve?
Churn Rate
RetentionProductivity
ProfitAppraisal Rating
Revenue
Customer RatingsCost & speed to hire
UAE Current Position & Focus– Improve selection and retention in hard to fill roles
– Improve management and leadership succession planning and talent developmenti
– Deliver process efficiency for lower level roles,
– Move recruitment processes online to deliver process efficiency
– direct sourcing and less advert and agency spendi
– Desire for greater science and evidence based approach - norms and languages
– Better logic of assessment of local candidates and in Emiratisation programmes
Who are Cut-e Talent Solutions
Professional talent process and legal advisory services on screening, assessment, development
Assessment platform with tools 40 Asian & European & Arabic languages
Over 7 Million Candidates Per Annum Assessed
Fully integrated with all ATS providers – Taleo / Lumesse (iGrasp)/ SAP e-recruit /eRecruit/ WCN
Full time consulting teams in 25 countries with UAE offices and team at JLT in Dubai with UAE norms
200 staff world wide – combination of Psychology , Technology , Talent & Recruitment Specialists
Integrated Screening & Assessment Solutions
Online psychometric &competency assessmentsystems
Full suite of technicalknowledge tests MS Office /IT / Call Centre / Aviation /Accounting / Health
Online automated videointerviewing systems
Some Clients ( add CBD / /Flydubai / dubai airport /
Online Tools
Personality & Behaviour
Values & Motivation
Measuring Safety & Values
(c) cut-e 2012
Situational Judgement Questionnaire-Dubai Duty Free
Knowledge & Technical Skills
Automated Video Interview & Assessment
A low score on the SJQ isassociated with a low
performance score
A high score on the SJQ isassociated with a high
performance score
SJQ test coreLOW
LOW
HI
HI
Cumulative6-month
Total (Sales)
Some Correlation Results – SalesAdvisor
Configure Assessment & Selection/ Risk Models
PersonalityTraits
Values
Correlation Data Ideal Profile
Selection
Development
Example Assessment Output &Report
• A customised report for each role will become available to present the basis for interview
• Different Sections:– Competency Fit– Values Fit– Interview &
Assessor Guide
Example Assessment – InterviewGuide Output
Interview Guide
• Customisable• Standardized• Indicators• Consistent Scoring
Candidate Screening Grid
Connecting Results To Your ATS
4 Cases - Clear Communication Of ROI
• Dell - European Technical and Sales Consulting– Through use of cut-e shapesbehavioural styles questionnaire connected with a custom risk management interviewguide. New hires in model against 5 core behaviour areas achieve 36% more revenue and42% more profit than alternate hiring methods
• Siemens – Though use of cut-e logical tests and interest inventories 7% improvementfrom 88% to 95% in successful completion of apprenticeship training. This equates toapprox €4,200,000 ROI per annum in wage and training costs.
• Harveys Furniture – Second Largest Furniture Retailer In Europe – 14% salesgain in new hires using cut-e shapes and situational Judgment tools .
• easyJet Airline - use simple verbal test and situational judgment questionnaire toachieve. 40% reduction in interview volumes across EU to complete hiring 2,500 cabincrew per annum. Approx. 6,000 less interviewing hours cost and logistical expense.
Now for a little game – make a note ofwhich shapes you think reflects your
personality
What does triangle mean
What does triangle mean
• If you picked thetriangle
• Incisive• Sharp• Thrusting leader
What does square mean ?
What does square mean ?
• If you picked the Square
• Solid• Robust• Trustworthy• Responsible
What does hexagon mean ?
What does hexagon mean ?
• If you picked thehexagon
• Multitasker• Enjoys variety• Creative
What does a circle mean ?
What does a circle mean ?
• If you picked the circle
• Slightly crazy
• Propensity for carjacking
• Likely addicted towatching TV at too lateat night
Personality Comparison – over 10,000 UAE candidates assessed
Dimension UAE Internationaldirecting 20.55 21.55persuasive 19.67 18.66socially confident 20.95 20.45sociable 19.12 18.41agreeable * 25.55 23.47behavioural 17.98 18.93prudent 20.42 21.29focused on results 23.64 22.81systematic 22.45 21.61conscientious 23.99 23.18analytical 20.49 20.16conceptual 20.43 20.23imaginative 19.53 18.87open to change 20.40 20.45autonomous * 16.04 19achieving 23.12 23.21competitive * 17.93 15.58energetic 24.33 24.03consistency 2.93 3.33
Verbal Assessment
Numerical Assessment
Inductive logical Assessment
English Assessment
Checking & Classify
Some Best Practice For UAE
• Etihad – Contact centres & tawteen
• Dubai Airport – Norms and English Language
• Omar K.Alesayi - easy to use reports
• Dubai Petroleum – easy to use reports
An Overview of our Solution= Sourcing Speed & Secure Selection
Talent Pool Building / Sourcing /Advertise / Agency
Online Application System
Online psychometric, skills,language Assessments
Online Automated VideoInterview
Final In Depth Assessment &Selection Process
Hiring Decision / Offer
A Cost Efficient, High Quality Process
Questions
cut-e MENA37th Floor, JBC-2 Jumeirah Lake TowersDubaiPhone: +971 4 374 [email protected]/uae