making & saving deals 2005 ge/honeywell why the european commission said “no” andrea de...
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Making & Saving Deals 2005
GE/Honeywell Why the European Commission
said “No”
Andrea De Matteis
7 June 2005
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Outline
• Introduction
– Merger Control in the World
– Merger Control in the EU
• GE/Honeywell – Background information on the deal
– Relevant markets and position of parties
– Commission’s concerns & legal issues
– Differences between the EU and US approach
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Growth in merger control
• 1914 - first merger control law adopted by US Congress (Clayton Act)
• Today, more than 60 jurisdictions worldwide have merger control regimes
• Approx. 50 have compulsory filing requirements
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Mandatory regime
Voluntary regime
No merger control
14 merger control regimes in the EU
Member States’ control regimes
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European Commission
• Merger Task Force (“MTF”)
• Part of DG Competition
• Commissioner Monti
• Full Commission
• Advisory Committee ofMember States
• Reviews all concentrationswith a “Community-wide dimension”
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GE/Honeywell
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• Takeover involving two gigantic US companies:
– The biggest ever industrial merger ($42 billion)
– Combined worldwide turnover: $160 billion
– in EU, GE $20 billion (and 85,000 employees) and Honeywell $5 billion
• Deal concluded in 3 days without consulting antitrust counsel
The facts
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The European Approach
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Affected markets
Avionics products (aircraft control, flying conditions, navigation, communication)
Non avionics products (brakes, wheels, landing gear, aircraft lighting)
Engine Starters
Small marine gas turbines
Engines for corporate aircraft
Product Market
Engines for large commercial aircraft
Engines for large regional aircraft
Leading position(40%-50%)
Leading position(50%-60%)
Leading position
Leading position
Leading position
Honeywell
0
Substantial presence(30%-40%)
Small share(10%-20%)
0
0
0
Active
GE
Dominant position(60%-70%)
Dominant position(52%-65%)
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The challengers and their theories
GE Capital will impose exclusivity for Honeywell avionics and non-avionics
GECAS will only buy planes that have Honeywell avionics thereby foreclosing competitors
Lower-priced bundles of GE engines and Honeywell avionics and non-avionics will foreclose competitors
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Will there be more GE/Honeywell cases in the future?
• There will be more attention paid to EC merger control by non-EU merging companies
• GE/Honeywell is a rare exception to the rule of systematic convergent outcomes
• Merger control necessarily involves a prospective analysis of inherently uncertain future effects
• “Reasonable minds may reach different conclusions on the application of the same law to the same body of evidence." (Tim Muris, FTC Chairman)
Conclusions