making science fun & approachable - stanford university

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Little SDO & Camilla SDO Making Science Fun & Approachab le HEPL/KIPAC Seminar Stanford University October 12, 2011 Credit: NASA SDO

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I was invited to talk at the HEPL/KIPAC Seminar at Stanford University on October 12, 2011.

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  • 1.Little SDO & Camilla SDOMaking Science Fun & Approachable HEPL/KIPAC Seminar Stanford University October 12, 2011Credit: NASA SDO

2. Sit Tight!1. NASA Solar Dynamics Observatory (SDO)2. The Sun & Space Weather3. Who is Camilla Corona SDO?4. Why Social Media?5. Examples of how much Fun science can be! 3. Meet the Team Credit: NASA SDO, NASA GSFC 4. NASA Solar Dynamics Observatory Credit: NASA GSFC 5. NASA Solar Dynamics Observatory Designed to help us understand the Sunsinfluence on Earth and Near-Earth Space How the Suns magnetic field is generatedand structured How the stored magnetic energy isconverted and released 6. Why do we observe the Sun? Credit: J. Bower, R. Durscher 7. Solar Cycle Credit: NASA GSFC 8. Space WeatherCredit: NASA GSFC 9. Space Weather Credit: NASA GSFC / Internet 10. Whats the Impact?Credit: NASA GSFC 11. So, what does SDO do?Instruments take many different measurements of the Sun including how brightthe Sun is and how fast and much the surface and corona are changing.The high-resolution cameras capture specific features of the Sun in muchgreater detail than before. And all of that in different wavelengths (differenttemperatures and layers of the Sun) 12. Camilla Corona SDODOB: February 9, 1980Occupation: NASA Mission MascotFocus:- STEM (Science TechnologyEngineering & Math)- Getting girls & boys excited aboutscience, engineering and Space- Helping with education about the Sunand Space Weather.- Training to fly to Space to visit Little SDO 13. Camilla &Little SDO Credit: SDO EPO 14. Camillas Voice Source: Internet 15. U.S. Social Media - 2010- 266 million Internet users in North America- 77% of US home have Internet access- 29% have super-fast 8MB+ and 41% have 2-8 MBconnections- 600 million people on Facebook worldwide; 110 million inNorth America- 25 billion tweets sent on Twitter- 186 average number of online videos watched per month inthe USSource: Internet and Connection from Nielsen. Facebook stats from Facebook and Business Insider. Twitter stats from Twitter TwitterCounter and TechCrunch.YouTube video numbers from Google. Facebook video numbers from GigaOM. US online video stats from Comscore and the Pew Research Center. 16. U.S. Social Media - May 2011- 140 million Facebook visitors - (62% female)- 50 million Blogger visitors- 24 million Twitter users - (most African Americandemographic of all social media networks)- 12 million Tumblr visitors - (most female teens demographicof all social media networks)Source: Nielsen Social Media Report 17. Video Streams (May 2011)31 million peoplewatched157 million videos- 18 million Female- 13 million MaleSource: Nielsen Social Media Report 18. Class of 2011- Grew up in the Age of Social Media; Make up just 7.4% ofthose using SM; 78.7% of 12-17 year olds use SM.- Talk Less on Phone, Watch Less TV & Spend Less Timeon their ComputersPhone: 18-24 year olds: 750 min/month 12-17 year olds: 515 min/mTV: Average 34 hrs/month12-17 year olds: 23 hrs/mComputer: 12-17 year olds: 40 hours online per month on computer,of which 5.5 hours are steaming video- Heaviest Mobile Video ViewersGeneral Population: 4 hrs 20 min 12-17 year olds: 7 hrs 13min per month of mobile video Source: Nielsen Kids Today 19. Social Media Reaching 25 million Users 4 weeks 1 year 8 months2 years 6 months3 yearsSource: Internet 20. Why do Social Media?Share your story/information in more & differentways.Connect to & reach people where they are insteadof requiring them to come to you.When used well, you can use social media to buildrelationships.The conversation is already taking place; you mightas well be part of it. Source: NASA Schierholz 21. Learning through Social MediaTraditional:Class Rooms, Lectures, Text Books, Lots of ContentTraditional 2.0:Virtual Environments, Learn via Experiencing the ContentTraditional 2.5:Learn by Active Involvement = Self-Directed LearnerSocial Media does not replace the Traditional Learning Concept.Social Media adds a new tool to enhance the work we do. Source: Edutopia 22. NASA & Social MediaBy engaging with the public NASAreinforces the idea that this is THEIR(the publics) space program.It builds technological evangelists whocan spread the word of NASAs workand missionNASA is expanding transparency,participation, collaboration, andcreating a new level of opennessand accountability Open Government Initiative Source: NASA Schierholz and NASA OpenGov 23. NASA Ranks #1 in Public SectorSource: NASA & L2 24. Surprising NASA is #1? Source: Twitter @IRSnews & @OIGUSPS 25. What do Camilla & Little SDO say? Source: Twitter @Camilla_SDO 26. Educational Content Source: Facebook CamillaSDO & NASA SDO 27. Fun & Starting a DialogueSource: Twitter @CamillaSDO 28. Educate InspireCommunityFun Credit: C. Anderson, Paolo Dy 29. The BTS-1 Mission Credit: B. Raab, D. Bonialla 30. The BTS-1 CrewCredit: R. Durscher 31. The BTS-1 CrewCommanderCamilla Corona SDOPilotFuzz AldrinMission SpecialistSkye BleuCredit: R. Durscher 32. Balloon Transport System (BTS) Credit: R. Durscher / Internet 33. The Edge of SpaceGoal: 100,000 feetIonosphereApprox. 3 times higher than acommercial aircraftApprox. 13 times lower thanInternational Space StationYou can see the blackness of Space Source: MediaTheek 34. Pre-Flight Medical 35. BTS-1 Launch DayCredit: BTS-1 36. Launch Credit: BTS-1 37. Credit: BTS-1 38. Credit: BTS-1 39. Credit: BTS-1 40. Credit: BTS-1 41. A Hello fromSpaceCredit: BTS-1 / S. Smith 42. Credit: B. Raab, BTS-1T 43. Credit: B. Raab, BTS-1T 44. Credit: B. Raab, BTS-1T 45. Credit: BTS-1 46. The Landing in the Swamp Credit: R. Durscher 47. Lost in the SwampCredit: M. Johnson 48. The RescueCredit: M. Johnson 49. Credit: M. Johnson 50. Credit: L. Stanley / T. Greiner 51. Credit: L. Stanley / T. Greiner 52. Credit: L. Stanley / T. Greiner 53. Credit: NASA SDO, Internet 54. TitleCredit: C. Anderson, M. Kinnison, S. Smith, J. Wallace 55. We all have an Impact!Credit: Gwinnet County Public Schools 56. We all have an Impact!Credit: M. Kinnison 57. Credit: L. Stanley