making sense of social media for pet store retailers

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Making Sense of Social Media To Help Your Business Grow By Lorri Ratzlaff makingsenseofsocialmedia.org

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Here is a presentation I did for a specific group of pet store owners, offering information and advice to carry their social media marketing to the next level!

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Page 1: Making Sense of Social Media for Pet Store Retailers

Making Sense of Social MediaTo Help Your Business Grow

By Lorri Ratzlaff

makingsenseofsocialmedia.org

Page 2: Making Sense of Social Media for Pet Store Retailers

makingsenseofsocialmedia.org

About Lorri

  

Page 3: Making Sense of Social Media for Pet Store Retailers

makingsenseofsocialmedia.org

Today’s Objectives

  

1. Get “Retailer” Specific with

Social Media

2. Brief Breakdown of the Different

Networks

3. The REAL Value of Knowing Your

Target Market

4. Analysis & Overview of Each

Company

Page 4: Making Sense of Social Media for Pet Store Retailers

  

Social Media for Retailers

  

“…many retailers have locked

themselves into the position that

social media is mainly a marketing

and sales tool. It is still widely seen

as a channel to be used for pushing

advertisements and linking back to

online stores.”

Page 5: Making Sense of Social Media for Pet Store Retailers

makingsenseofsocialmedia.org

Social Media 101

  

Facebook is still the biggest kid on the block

Page 6: Making Sense of Social Media for Pet Store Retailers

makingsenseofsocialmedia.org

Social Media 101

  Keys to a good Facebook post:

Page 7: Making Sense of Social Media for Pet Store Retailers

makingsenseofsocialmedia.org

YouTube is the #2 search engine on the web

Social Media 101

  

Page 8: Making Sense of Social Media for Pet Store Retailers

makingsenseofsocialmedia.org

Twitter needs to be taken seriously…

Social Media 101

  

Page 9: Making Sense of Social Media for Pet Store Retailers

makingsenseofsocialmedia.org

Social Media 101

  

There are some predicting that by 2016 Google+ will surpass Facebook on “social sharing”

Page 10: Making Sense of Social Media for Pet Store Retailers

makingsenseofsocialmedia.org

Social Media 101

  

Marketers are taking advantage of this under utilized social network to build a deeper connection with their audience

Page 11: Making Sense of Social Media for Pet Store Retailers

makingsenseofsocialmedia.org

Social Media 101

  

Pinterest … Bonus Points for Anything Bridal!

Page 12: Making Sense of Social Media for Pet Store Retailers

makingsenseofsocialmedia.org

  

Know Your Target Market

  

Page 13: Making Sense of Social Media for Pet Store Retailers

makingsenseofsocialmedia.org

  

Social Media Strategy

  Analysis & Advice

Page 14: Making Sense of Social Media for Pet Store Retailers

makingsenseofsocialmedia.org

  

Social Media Strategy

  Analysis & Advice

Facebook:

• Get your custom

URL

• Branding: resize

profile picture to fit

[square it] & cover

photo needs

branding

• Apps – for e.g.:

Pinterest, Instagram,

Contests, Newsletter

Page 15: Making Sense of Social Media for Pet Store Retailers

makingsenseofsocialmedia.org

  

Social Media Strategy

  Analysis & Advice

Other Social Networks:

• Not obviously found

• Need them for

balance – reaching

your target market

• Work the hashtag

#animalhouse into

everything

Page 16: Making Sense of Social Media for Pet Store Retailers

makingsenseofsocialmedia.org

  

Social Media Strategy

  Analysis & Advice

Facebook:

• Get your custom

URL

• Have a new profile

picture for the

different seasons &

brand the profile

picture

• Website Link in

contact info

Page 17: Making Sense of Social Media for Pet Store Retailers

makingsenseofsocialmedia.org

  

Social Media Strategy

  Analysis & Advice

Other Social Networks :

• Start using Twitter

again

• Upgrade branding

and make it

consistent across

networks & website

• Establish the

hashtag #petland in

everything you do

Page 18: Making Sense of Social Media for Pet Store Retailers

makingsenseofsocialmedia.org

  

Social Media Strategy

  Analysis & Advice

Facebook:

• Get your custom URL

• Dive into apps a little

more – maybe use

contests (“caption this”

is popular) or offers (I

see you posted an

event last night,

great job!)

Page 19: Making Sense of Social Media for Pet Store Retailers

makingsenseofsocialmedia.org

  

Social Media Strategy

  Analysis & Advice

Other Social Networks:

• You do have what’s

called a “local page“,

however, not used since

2013

• Hashtag #petswest has

7 pictures already on

Instagram; set up an

account and work off of

that

Page 20: Making Sense of Social Media for Pet Store Retailers

makingsenseofsocialmedia.org

  

Social Media Strategy

  Analysis & Advice

Facebook:

• Merge your two pages

• Change your PROFILE

that is called Scruffy Tail

Page 21: Making Sense of Social Media for Pet Store Retailers

makingsenseofsocialmedia.org

  

Social Media Strategy

  Analysis & Advice

Other Social Networks:

• Tell your customer list of

your social networks

through a newsletter

• Incentivize them to

“like” and “follow”, for

example, a coupon /

discount on their next

purchase

• Start using Instagram

Page 22: Making Sense of Social Media for Pet Store Retailers

makingsenseofsocialmedia.org

  

Social Media Strategy

  Remember…

• Know Your Customer so you Know where to

REACH OUT to them on Social Media

• Tell Stories

• Be Original

• Get Creative

• Don’t tackle EVERYTHING – pick one or two

platforms, get REALLY GREAT at those,

then build on that

• Now … for that SPECIAL OFFER!

Page 23: Making Sense of Social Media for Pet Store Retailers

makingsenseofsocialmedia.org

I can most easily be reached online:

facebook.com/makingsenseofsocialmedia

twitter.com/lorriratzlaff

ca.linkedin.com/in/lorriratzlaff 

Other contact information:info@makingsenseofsocialmedia.orgmakingsenseofsocialmedia.org604.852.0695 

How to Reach Me

  

Page 24: Making Sense of Social Media for Pet Store Retailers

Making Sense of Social MediaTo Help Your Business Grow

By Lorri Ratzlaff

makingsenseofsocialmedia.org

For packages and rates:Please contact me.