making sense of the noise: social media listening strategies
DESCRIPTION
The basics of social media listening, including simple steps to set up an iGoogle account (using Google Alerts and Google Reader) to organize the conversations and help you listen.TRANSCRIPT
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Making Sense of the Noise: Social Media Listening Strategies
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We’ll cover:
Why Listen?
What to listen for.
Tips to fine-tune your search.
Creating a Listening Dashboard.
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Why Listen?
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SOCIALMEDIA
STRATEGY
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57% of U.S. workers
use social media for business
purposes at least once per week.
Source: IDC State of Social Business: 2009 Survey
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What to Listen for?
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Your companyYour brandsYour productsYour services
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SentimentShare of voiceTrends
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SuggestionsInsights
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ComplaintsIssues
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BlogsMicromediaSocial NetworksVideo sharingGoelocationReviews & RatingsCustomer ServiceEventsWikisLivecastingPhoto sharingMusic sharingDocument sharingSocial Bookmarking
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Find your keywords.
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Analytics - Keyword Report
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1. Visit https://adwords.google.com/select/KeywordToolExternal
Utilize SEO Keyword Tool
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Fullhouse
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IDENTIFY MORE RELEVANT KEYWORDS
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REFINE SEARCH FOR RELEVANT KEYWORDS
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https://adwords.google.com/select/KeywordToolExternal
Let’s take 5 minutes to identify the keywords you would like to listen for…
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Bring the words to you.
http://www.google.com/alerts http://search.twitter.com http://www.blogpulse.com/
http://www.technorati.com/ http://www.glassdoor.com
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How it all works
• The Internet is full of “stuff”
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How it all works
• We identify all the “stuff” we want to get.
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How it all works
• Finally, we arrange our “stuff” so we can use it.
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The Dashboard
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Let’s build it
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1. Log into iGoogle2. Add a new tab
Creating the Dashboard
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3. Enter a name for the tab4. Deselect “I’m feeing lucky” checkbox5. OK
Creating the Dashboard
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Creating the Dashboard
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Alerts
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Google Alerts
Google results for your search terms found in:• News• Web• Blogs• Video• Group discussions
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1. Sign in to Google Alerts (www.google.com/alerts)
2. Enter your search term3. Select the Type4. Deliver to “Feed” (How often will default to “as-it-happens”)
5. Create Alert
Creating Alerts
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Creating Alerts
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Creating Additional Alerts
1. Select “New Alert”• Search Term, Type, Feed
2. Select “Create Alert”3. Repeat for each word or phrase
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Whew
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Reader
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1. Sign in to Google Reader (www.google.com/reader)
Viewing & Organizing Results
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Viewing & Organizing Results
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1. Select Add to a folder2. Select New folder…3. Enter a name for the folder4. Click OK
Viewing & Organizing Results
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1. Select Goodies tab2. Select the Google button
(May want to do it more than once)
Populating the Dashboard
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The Dashboard
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Configuring iGoogle
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Configuring iGoogle
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Configuring iGoogle
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Configuring iGoogle
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• Subscription links on blogs or websites
• RSS feeds
Adding Other Stuff
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The (Finished) Product
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• Get in the habit of monitoring regularly• Don’t click on every link
• Mouse over to get text abstract, follow if relevant• Accept that there will be some spam• Add and refine (and even delete)• Remember, Google is just one toolset. Use whatever
you are most comfortable with.
Moving Forward
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Wrapping Up
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SOCIALMEDIA
STRATEGY
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Thank You!