making social and digital media work for you
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Making social and digital media work for you This presentation is aimed at supporting the AUA@OU Professional development programmeTRANSCRIPT
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Making social and digital media work for you
This presentation is aimed at supporting the AUA@OU Professional development programme
Lawrie Phipps(with thanks to Dave Cormier and Dave White)
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The landscape
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Today
• Who are you? – Managing your ‘personal brand’– institutional versus individual
• Aggregating you– CPD
• Risk and reward– Why do it?
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Social media refers to interactions among people
How they create, share, and exchange information and ideas
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Don't Leave College Without These 10 Digital Skills*
*http://mashable.com/2013/05/06/digital-skills-college/
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1. Setting Up a Wi-Fi Network
2. Backing Up to the Cloud
3. Basic Photo Editing
4. Basic Video Editing
5. Google Drive and Microsoft Office
6. HTML and Basic Coding
7. Setting Up a Website and Domain
8. Converting File Formats
9. Online Banking
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10. Branding Yourself
Protoplasma Kid/WikimediaCommons
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Individual as Institution
Characteristics
• Highly visible, perhaps persistent
• Readily engage in dialogue
• Collaborations and part of networks (connectivist in
their approach?)
• Sometimes off topic
Cult of the celebrity
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Institutional responses?
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Individuals are chaotic, this can lead to new knowledge, learning and outcomes.Academic practice is now played out on an increasingly digital canvas, recognise when individuals are becoming institutions, support them.
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Institutional responses
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it's you not the university
it's you and not an advertisement
It's you over time, not just you today
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What does your Social Media presence say about you?
What does the internet say about me?
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What
Visitor vs resident
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Tells people who you are
individual identify is now less private
minute details of individual private lives are constantly beamed into my consciousness
AND I WILL JUDGE YOU
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Your opportunity to tell people who you think you are?
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Your network is who you are!
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http://blog.hudsonhorizons.com/Article/Social-Media-Cost-Me-My-Job.htm
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To prospective employees, colleagues and clients, you are who the internet says you are.
Who is controlling that for you?
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Risk
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Activity
• Either on the flipcharts / paper or on • http://padlet.com/wall/AUA_OU
Risk to you Risks to colleagues
Risks to organisation
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IPR and Social Media• Am I creating content?• Am I using third party content?• Are third parties contributing content?• Am I collecting personal information?• Am I adapting third party content?• Am I working for/within a public sector organisation?• Am I responsible for a website/service?• Am I employing somebody to create content?• Am I being employed to create content?
Web2rights.org
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Content
• Meetings • Events• Workshops• Critical Incidents• News
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Linked-in
• Create or Participate in groups• Endorsements and recommendations• Profile• Link in and link out
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• Make a decision• Join in, have a conversation, in the open• Ask questions• Tweet, link retweet
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• Visual is key! Present information• Powerpoint is a good, cheap way of creating
an infographic• Create specific topic boards• Browse for content.
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Google+
• Classify content • Link to your Google documents and images• Post regularly• Hangout with your Community
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