making social media make money: ten strategies
DESCRIPTION
Social Media Websites such as Facebook, YouTube and Twitter have exploded in popularity. This presentation will share 10 proven strategies to generate massive profit from top social media websites.TRANSCRIPT
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Making Social Media Make MoneyTen Ethical Strategies to Generate Revenue through Blogs,
Podcasts, YouTube, Facebook and Twitter
Jay Berkowitz www.TenGoldenRules.com
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Making Social Media Make MoneyObjectives
Blogging. Podcasting. Twitter. YouTube. What sites and technologies are important? Business applications to deliver bottom line profitability. Where are prospects hanging out, which sites are important to them? How to build and nurture a personal brand How to monetize blogs, podcasts and social networks
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Recent MediaWall Street Journal
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Recent MediaB&T Australia
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Recent MediaFOX TV
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Making Social Media Make MoneyTen Ethical Strategies to Generate Revenue through Blogs,
Podcasts, YouTube, Facebook and Twitter
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Make Lots of Friends!
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Make Lots of Friends!
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Make Lots of Friends!
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Help People!
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Follow people with Common Interests
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Follow people who live close by
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#1 Make Lots of Friends!
Follow those with common interests
Answer Questions Engage - Comment on Blogs
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Strategy #2 - Aggregate!
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Strategy #2 Aggregate
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Strategy #2 Aggregate
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Strategy #2 Aggregate
Aggregate content Create value for producers
and users Groups
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Great Content
Strategy #3 - Great ContentShoeMoney Blog
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Great Content
Strategy #3 - Great ContentZacJohnson Blog
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Great Content
Strategy #3 - Great Content Geekcast.FM “That Affiliate Thing”
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Aliza Sherman
Strategy #3 - Great ContentPodcast interview with Shawn Collins
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Strategy #3 - Great ContentJamesMartell.com
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Great Content
Strategy #3 - Great Content‘Quit your Day Job’
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Strategy #3 Great Content
Builds Links Builds Subscriptions ShoeMoney ZacJohnson “That” Affiliate Thing Podcast
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Strategy #4 Content Monetization
$110,000 per month
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Technorati State of the Blogosphere Report
Blogs: 77.7 million unique visitors in the US77% of active Internet users read blogs Blogs with 100,000 + unique visitors a
month earn an average of $75,000Jason Kottke quit his job to blog full-time
and asked his readers to become "micropatrons" at a suggested rate of $30. He received $39,900 from 1,450 people
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Google AdSense
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Affiliate Banners
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Info Marketing
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$5 - $2500 per post
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‘Pay Per Tweet’
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GoToMeeting.com “Golden” Free 45 day trial
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Strategy #4 Content MonetizationAdWords / Affiliate / Banner
AdSense Affiliate Banners and Links Direct Ad Sales Sell Info Products Pay Per Post/Tweet
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Strategy #5 Micro Selling
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Strategy #5 Micro Selling
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@MissionPie
@MissionPie Pssst! Hey you! Yeah, I'm talking to you! Keep this is on the down low, but we'll have STRAWBERRY RHUBARB later today!!!8:10 AM May 2nd
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Strategy #5 Micro SellingBestBuy S-Commerce
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The Three E’s of Social Media - Educate
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The Three E’s - Entertain
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The Three E’s - Engage www.Twitter.com/Iconic88
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Twitter RSS Feeds 12 Seconds, Qik, Ustream.tv The 3 E’s of Social Media, Educate, Entertain, Engage
Strategy #5 Micro Selling
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Only 41% using YouTube!!!
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#6 Video!
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Best Practices: Product Demo and How-to Videos
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Strategy #6 Video Huge opportunity gap! Entertain, engage, consistent Product Demo, How-tos
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Strategy #7 Customer Service as New Marketing
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2006
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Frank Eliason
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Develop a Plan for Monitoring What is Being Said about the Company, Brand, Executives
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Google ReaderCheck Company, Brands, Executives, Keyword Terms
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Search.Twitter.com
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Technorati Blog Search
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Radian 6
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Strategy #7 Customer Service as the New Marketing Alerts, Search.Twitter, Blog Search, Radian 6, Thoora “Be Genuine. Be Transparent. Experiment” @RichardatDell
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Strategy #8 App-etizers
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Strategy #8 App-etizers
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Strategy #8 App-etizers Make it easier to use Social Make it easier to get your content Make it fun!
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Strategy #9 Promote your Product or Services
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Shel Holtz and Neville Hobson Social Media and PR
Promote your Product or Services
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Strategy #9 Promote your Product
Free Content Stair Stepping Active Engagement
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Strategy #10 Create a Community
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.org
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.org
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.org
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Strategy #10 Create a Community
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Strategy #10 Create a Community
Free or Paid Find a Niche NING
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Making Social Media Make Money1. Make Lots of Friends2. Aggregate3. Great Content4. Blog Monetization5. Micro Selling6. Video7. Customer Service as New
Marketing8. App-etizers9. Promote Your Product 10.Create a Community
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What is TenGoldenRules?
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What is TenGoldenRules.com? Social Media
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What is TenGoldenRules.com? Social Media
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What is TenGoldenRules.com? Blogs
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What is TenGoldenRules.com?Video
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What is TenGoldenRules.com? Search Engine Marketing
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What is TenGoldenRules.com?Landing Pages & Conversion
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What is TenGoldenRules.com?Viral Marketing
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What is TenGoldenRules.com? Affiliate Program Management
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What is TenGoldenRules.com? eNewsletters
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What is TenGoldenRules.com? New Program Launch Strategy
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1.Try 1 thing today!2.Please ‘pay-it-forward’• Join the Conversation! Podcast call 206-
888-6606• Be my friend! Linked In, Twitter
@jayberkowitz• Speaking Opportunities• Consulting, Search, Conversion, Affiliate• http://presentations.tengoldenrules.com3.Q&A
Jay Berkowitz www.TenGoldenRules.com 561-620-9121
Making Social Media Make MoneyTen Ethical Strategies to Generate Revenue through Blogs, Podcasts YouTube, Facebook and Twitter