making terms matter 2015. hanne erdman thomsen, copenhagen business school
TRANSCRIPT
25 Sept 2015, Kista
Making Terms Matter – Financially: Cost Benefit Analysis of Terminology Work Hanne Erdman Thomsen
Dept. of International Business Communication
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Research: ROCK
• Formalization & automization: dtbTools
Terminology at CBS
• dt Crawler
• dt Tag
• dt eXtractor
• dt Relations – intra
• dt Relations – extra
• dt Validator
DanTermBank Project Test Site: http://dtb.i-term.dk/
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Development & consultancy: DANTERMcenter
• Concept clarification
• i-Term suite
Terminology at CBS
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Meta analysis
• Introducing the need
• Pricing terminology work
• Types of costs & benefits
• Statistical data
Cost-benefit analysis of
terminology work
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The model
Realization
Level of ambitions
Evaluate alternatives
Determine alternatives
Evaluation total benefits Evaluation total costs
Critical success factors and uncertainties in the C/B analysis
Compare costs and benefits at a given value
Choose the best alternative
Cost
Tangible Intangible
Direct Indirect
Initial
Operating
Holm-Rasmussen et al. (2005) Grinsted & Thomsen (2009)
Benefit
Tangible Intangible
Direct Indirect
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Introduction of term base
as a tool in translation
Example
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Costs
Tangible costs Intangible costs
Direct costs Indirect costs
Initial costs Tools
Customizing
Licenses
Training courses
Conversion of existing
data
Testing
Project management Resistance to change
Uncertainty
Operating
costs
Upgrades
Licenses
Maintenance
Training courses
Terminology work
Project management
Derivative products
(e.g. reports)
Technical expertise
Involvement of subject
experts
Costs
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1. Realization
2. Level of ambitions
4. Evaluate alternatives
3. Determine alternatives
Evaluation total benefits Evaluation total costs
Critical success factors and uncertainties in the C/B analysis
Compare costs and benefits at a given value
Choose the best alternative
Cost
Tangible Intangible
Direct Indirect
Initial
Operating
Holm-Rasmussen et al. (2005) Grinsted & Thomsen (2009)
Benefit
Tangible Intangible
Direct Indirect
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Benefits
Canadian report: The economic value of terminology
“(….) few attempts have been made in the past
to assess the economic value of terminology. Industry
professionals do not necessarily see their work and
their profession from this angle. They see
terminology’s qualitative impact on the language
process, but definitely not its economic impact”.
Guy Champagne (2004)
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Benefit
Tangible Intangible
Direct Indirect •Easier translation •Easier to coordinate across parts of document •Better internal communication •Customer focus •Quality in products and services
Benefits – translation case
• Savings in translation
process
Time saving in
• training new employees
• inter-departmental
meetings
• Time saving in proof
reading
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Language & Communication
• National language policy
• For authoring tools – consistency
• To facilitate internal communication
• To empower external stakeholders to enter into dialogue
IT development
• Interoperability between systems
• User-friendly GUIs
• Reliability of Business Intelligence
• Common understanding of requirement specifications
Other cases?
