making the case for email marketing: evo '11
DESCRIPTION
This deck is part of the Email Marketing panel I presented at Evo '11 - http://agenda.evoconference.com/event/18122d1628d02289305be8c2cafe186d - I talk about why email marketing is not dead and how to ensure a high ROIhttp://socialbutterflyguy.com/TRANSCRIPT
Email Marketing is DEAD.
(or is it?)
DJ Waldow @djwaldow
Social Butterfly Guy
Quick. Don’t think. Just respond.
When I hear email (marketing), I think of…
Flickr: janetgalore
Flickr: cambodia4kidsorg
(Another) Quiz
How many of you have…
Source: Email Marketing Reports
THE ROI OF EMAIL MARKETING IS $43.62
IF
You set proper expectations during the sign-up process
You do NOT ���purchase email lists
You’ve earned the trust of your subscribers
Your emails���provide value
You send timely, targeted, relevant (valuable) emails���to subscribers who have ���
asked for them
Your subject line is compelling enough for a
subscriber to open, then read
The flow from email to website to conversion ���
are seamless
Your offer is so valuable and so compelling that even after
buying, your subscribers share with their network
Flickr: wwworks
DJ Waldow @djwaldow
Social Butterfly Guy