@NoisyMonkey @Tashsb

@NoisyMonkey

HELLOOOO!

Creative D3.5 years @ Noisy Little Monkey5 Years working in a creative industryI like to overspendBetter at picture dan da wrdz@Tashsb

MAKING THE MOST OF GOOGLE+MAKING THE MOST OF GOOGLE+

GOOGLE+ AS A SOCIAL MEDIA PLATFORM?

MEH.

IT’S NOT LIKE TWITTER OR FACEBOOK

IT’S AN IDENTITY PLATFORM THAT WORKS WITH GOOGLE TO

CONNECT ACROSS ALL OUR DIFFERENT DEVICES AND WEB

SERVICES

GOOGLE PRIORITISES FRESH, RELEVANT CONTENT

IN SEARCH RESULTS

@NoisyMonkeyGOOGLE USES THE KNOWLEDGE GRAPH

@NoisyMonkey http://searchenginewatch.com/sew/how-to/2307518/google-seo-how-google-impacts-search-results

http://uk.businessinsider.com/google-active-users-2015-1

INTERACTION WITH OTHER COMPANIES AND INFLUENCERS IN YOUR INDUSTRY WILL GIVE YOUR BRAND MORE VISIBILITY

Image Credit

@NoisyMonkey

GOOGLE NOW (is creepy!)

MAKING THE MOST OF GOOGLE+

BUT WHAT IS IT?

?EH?

THEY KEEP CHANGING!

GOOGLE + PROFILE

GOOGLE PLUS PROFILE

• You used to get a Google Plus Profile if you had a Gmail Account

• You use your profile to login to your brand accounts

• Google+ is chopping off its limbs: Hangouts, Photos and Streams are all going solo.

• If you’re an individual (like a freelancer) you might only want a Google Plus Profile.

• Google indexes both your Google+ profile information (meaning people can easily find you) and the content in your post. In comparison depending on privacy settings, Google only indexes Facebook’s profile information, not the content of individual posts.

AUTHORSHIP IS STILL LINGERING AROUND

Searching incognito Searching as myself Searching as Jon

AUTHORSHIP MORE LIKELY TO HAPPEN IF YOU DO THIS

Unless you are a brand or a celebrity (who normally have verified social accounts)

https://developers.google.com/structured-data/customize/social-profiles

GOOGLE + BRANDS

Social Media @Tashsb

BUSINESS PAGE VS. BRAND PAGE

Social Media @Tashsb

YOU CAN HAVE BOTH

@NoisyMonkey

@NoisyMonkey https://support.google.com/business/answer/4569085?hl=en-GB

@NoisyMonkey

Not Google Plus but Structured Data

https://developers.google.com/structured-data/customize/social-profiles

GOOGLE MY BUSINESS(FORMERLY GOOGLE LOCAL)

@NoisyMonkey Burger Joint - Well optimised G+ page, 24 reviews, internal Google photos

@NoisyMonkey

REVIEWS

• Encourage people to leave reviews

• Much more likely to click on listing with reviews

• Don’t try and obtain lots of reviews on all in one day

@NoisyMonkeyhttps://developers.google.com/webmasters/business-location-pages/schema.org-examples

WARNING!! THIS IS GOING TO BE A NIGHTMARE TO SET UP (OR SORT OUT EXISTING LISTINGS)

@NoisyMonkey https://developers.google.com/webmasters/business-location-pages/schema.org-examples

GOOGLE MY BUSINESS TIPS• Make sure ALL the details are there, correct and match your website:

• NAPOLP & be consistent

(Name, Address, Phone Number, Opening Hours, Logo, Profiles – social)

• Verify local pages with call from Google or Postcard

• Claim your custom URL (10 follows, 30 days old)

• Ask for reviews

GOOGLE+ POSTINGHOW TO

MAKING THE MOST OF GOOGLE+• Posts on G+ act like mini blog posts

• Use a headline that people will want to click on and that is more likely to answer a search query

• ALWAYS use an image, gif or video

• Don’t be afraid of writing longer posts

• Be specific who you share with

• Use Hashtags

Share with specific people (don’t abuse this or it will become spammy)

@NoisyMonkey @Tashsb

CIRCLES… meh• Circles are also used to determine

who you share information with outside of communities.

COMMUNITIES

GOOGLE+ TIPS

http://moz.com/blog/google-plus-tips-seo

TAKEAWAYS

• Google+ is the clearest way of demonstrating to Google how YOU are connected to other people and organisations.

• Google+ Brand Pages & Google My Business is the clearest way of demonstrating to Google how YOUR ORGANISATION is connected to other people and organisations.

• For better search rankings:

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GET VERIFIED

https://support.google.com/business/answer/4569085?hl=en-GB https://support.google.com/business/answer/2911778

BE PROLIFIC

TAKEAWAYS

RECYCLE CONTENTImage copyright

IT’S A BITCH TO GET RIGHT(and will probably change as soon as you do)

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QUESTIONS?@NoisyMonkey or @Tashsb