making the most of the beyond website for your business 111012
DESCRIPTION
A presentation on how to make the most of the Beyond website and how to increase web exposure of your existing business.TRANSCRIPT
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Making the most of the Beyond Website
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Making the most of the Beyond Website
Tips for a more usuable website.
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BEYONDWEBSITE
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Front end (Public i.e not signed in)
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Front end (Public i.e not signed in)
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Beyond has a public front end and a dedicated members section.
Member Profile – How to sign in.
www.beyondni.co.uk – Front end (Public)www1.beyondni.co.uk – Members only section.
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Sign into Beyond Website:
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Members Section – User logged in.
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B2BREQUESTS
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B2B Requests.
• Ask for help from other businesses within the Beyond Network
• Especially suitable for services such as accountancy, graphic design and websites.
• Businesses can contact you directly with advice / quotes
Members Section – User logged in.
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B2B Requests
Members Section – user logged in.
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Add a new request by clicking here
Members Section – user logged in.
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Link to your websiteFill out as much detail as possible regarding the issue you are having.
Describe what the problem is.
Members Section – user logged in.
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Public Section (not logged into members area)
This is what a request will look like to other Beyond Members
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BEYONDBLOGS
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Blogs
• Promote your business and services• Add a link to the blog to help direct more traffic
to your website.• Talk about news and information relating to your
business• Free publicity• Useful as another method of promotion for a
website.
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Access the Blogs Function here
Members Section – user logged in.
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Past Blogs
Members Section – user logged in.
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Name of Blog
Blog Content
Members Section – user logged in.
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BEYOND
MENTORING
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Mentoring can offer:
• Business advice• Assistance to help focus objectives• Boost morale and offer support• A sounding board for ideas and business strategy• A platform for sharing expertise and help build
business skills• A wide network of support and useful contacts
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View and request support online.
• Choose between Individual Mentoring or Collaborative Mentoring
• Find out how the Beyond Mentors can help you
• For more info and to apply for mentoring online go to this address:
WWW.BEYONDNI.CO.UK/MENTORING.ASPX
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BEYOND
DIRECTORY
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The Business Directory
• Completely Free• Increases local exposure• Provides an inbound link to your website• Relevant to the local area• Page Rank of 4/10
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Sectors within Beyond Directory
Public Section (not logged into members area)
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Public Section (not logged into members area)
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Address and Tel No’s
Free link to website
ImportantProfile Information
Public Section (not logged into members area)
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• All changes to Member info / Directory are done within the members section.
• Lets update your own Business profile and directory by logging into the Beyond website.
www.beyondni.co.uk
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WEBSITE TIPS
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• Google Plus• Google Local• Google Shopping• Google Checkout• Google Maps• Google Adwords• Youtube
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Present your site in a way that Google can understand
• Google can’t read pictures (Alt Tag descriptions)
• All media must contain a decription
• BUT write for your audience! Not what you think Google would like.
• Keywords and search term phrases are important.
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Make sure Google knows you’re there!
• Upload an accurate site map• Add your business to relevant Directories, E-zines,
Email Signatures etc• Use all the free tools!
Google Webmaster Tools - www.google.com/webmasters/toolsSitemap creator - www.xml-sitemaps.com/Google Analytics - www.google.com/analytics
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Build good quality, relevant links with other websites
• Keep it relevant to your business.• Avoid automated link building programs• But Submit to Google and Yahoo• Don’t cheat – you will get Blacklisted!
http://www.google.co.uk/submit_content.htmlhttp://search.yahoo.com/info/submit.htmlhttp://www.beyondni.co.uk/Business-Directory.aspx
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Adhere to website standards• Ask your developer to code with W3C in mind.
(World Wide Web Consortium)
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Update your site regularlyTry to create new and interesting high quality content on a daily basis if possible. At least weekly.
Find your niche – Explore keywordsGoogle Keyword Explorer
How would you search for your website?
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• DON’T BE MYSTERIOUS!
• Phone Number• Email Address• Address• Contact Names• Product Prices• Hours of Operation
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SOCIAL MEDIA gives your business the opportunity to reach out and actually connect with your audience.
• Your competition is using it.
• Your target audience is using it.
• It’s the next generation of Word of mouth marketing
• Social Media Networking sites have high Page Rank
• It’s Free!
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Check your progress on PR Checker and Google Analytics
• Be patient! 2 – 3 months for changes
https://www.google.com/analyticshttp://www.prchecker.info