making the most of your designations to become a trusted ... session... · title: microsoft...

© Copyright 2011 Financial Service Standards. All Rights Reserved. www.financialservicestandards.com

Not All Advisors Are Created Equal

Making the Most of Your Designations to Become a

Trusted Adviser


Speakers

Sharon Pivirotto, AIFA®, PPC™Managing Partner, CEOFinancial Service Standards

Don Settina, AIFA®, CFP®, PPC™Managing PartnerFinancial Service Standards

CEO, RetireRight Pittsburgh


Overview

• Understand designation programs available

• Decide which program to pursue NEXT

• Learn ways to market yourself as a qualified retirement plan adviser


Qualified?


Qualified?

If you’re NOT experienced,you’re NOT qualified.


Qualified?

If you’re NOT EDUCATED,you’re NOT qualified.


The Retirement Confusion

ERISA

Pension Protection Act

Fiduciary StandardFiduciary Standardvs.vs.

Suitability StandardSuitability Standard

3(38)

3(21)404(c)

404(a)408(b)(2)

SPD

IPSSPD

IRS

PBGC

PPA

5500

USAR

USMC


Qualified?



401k CoachFiduciary Ethos

ERISA Boot CampC(K)P

DALBAR

QKA

CPC

QPA

CFS

CIMA


Vision of Excellence

• Become more knowledgeable• Become more effective• Raise the level of conversations and skills• Win more business• Bullet proof your book• Etc.• Etc.• Etc.


3 Steps…

1Understand

What’sAvailable

11UnderstandUnderstand

WhatWhat’’ssAvailableAvailable

2Choose What

FitsYour Needs

22Choose WhatChoose What

FitsFitsYour NeedsYour Needs

3Market

YourselfEffectively

33MarketMarket

YourselfYourselfEffectivelyEffectively


• Core curriculum• Prerequisites• Total Costs• Continuing Education• Format• Time to Complete• Etc.

UnderstandUnderstandWhatWhat’’ss

AvailableAvailable


Retirement Credential Retirement Credential Comparison ChartComparison Chart

(Pick up at end of session)(Pick up at end of session)


AvailableAvailable



AvailableAvailable

KeyDifferences

TRAINING FORMATS:

TIME-LINES FOR COMPLETION:

COST:

CE REQUIREMENTS:

BENEFITS:

online, classroom, self-study

8 hours up to 3 years

$680 to $4100+

none up to 40 hours every 2 yrs

memberships, tools, publications, private labeling, compliance support, conferences, legislative support



AvailableAvailable

KeySimilarities

CURRICULUM:

# OF DESIGNEES:

AGE OF SPONSORING ORGANIZATION:

TARGET AUDIENCE:

REQUIREMENTS:

Plan basics and plan management issuesOnly one cited more than _____ total active designees (CEBS)

Most in existence less than 10 years (CEBS and CPC have 30-year histories)

Retirement sales, service and investment professionals

All require passing a final exam to qualify for designation


• Decide what you want to gain or learn• Decide what format suits you best• Decide on your timeframe• Talk to other professionals

*Avoid common mistakes…

Choose WhatChoose WhatFitsFits

Your NeedsYour Needs


MarketMarketYourselfYourself

EffectivelyEffectivelyWhy ?

QKA

CPC

QPA

CFS

CIMA91%???????95%???????90%???????


• Plan Sponsors do NOT know the difference, but they know it’s important

• Most credentialing organizations don’t support your marketing efforts effectively

• If you’re educated, you’re qualified and you need to help plan sponsors understand what that means


EffectivelyEffectivelyWhy ?


• If you’re educated, you’re qualified and you need to help plan sponsors understand what that means…

– Bio

– Pitchbook

– Finals Presentation

– Website


EffectivelyEffectivelyHow ?



EffectivelyEffectivelyBio

Donald J. Settina, CFP®, AIFA®, PPC™Certified Financial Planner™ practitionerAccredited Investment Fiduciary Analyst™Professional Plan Consultant™



EffectivelyEffectivelyBio

As an Accredited Investment Fiduciary Analyst™, Don is able to audit plans for ERISA compliance.

As a Professional Plan Consultant™, Don is able to provide clients with a process to show prudence in the management of their company plan.



EffectivelyEffectivelyFinals Presentation

The RetireRight Difference We’re Specialists in the Field, Not Generalists



EffectivelyEffectivelyFinals Presentation



EffectivelyEffectively

CompetitiveSituations


Decision Making Process…

• Timeframe – NOW

• TRAVEL – a MUST

• Future Benefit – Ongoing education


Qualified?


Pick up yourcredential comparison chart

and

making the most of your designations to become a trusted ... session... · title: microsoft...

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