making videos that customers will watch

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Use these tips the next time you want to create a marketing video that will have an impact on your customers and, hopefully, your bottom line.

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Page 1: Making Videos That Customers Will Watch

MAKING VIDEOS THAT

WILL WATCHCUSTOMERS

Page 2: Making Videos That Customers Will Watch

7FOR MAKING A

MARKETING VIDEOSUCCESSFUL

TIPS

Page 3: Making Videos That Customers Will Watch

1 TREAT YOUR VIDEO AS AN INVESTMENT If you don’t have the resources to produce a professional quality product in house, don’t try to do it by yourself.

Use experienced video producers with the righttools to help get your message across.

Page 4: Making Videos That Customers Will Watch

1 TREAT YOUR VIDEO AS AN INVESTMENT

2 DO YOUR RESEARCHSee what’s out there. If something catches your eye,find out who produced it.

Page 5: Making Videos That Customers Will Watch

1 TREAT YOUR VIDEO AS AN INVESTMENT

2 DO YOUR RESEARCH

3 DON’T WING IT

Page 6: Making Videos That Customers Will Watch

1 TREAT YOUR VIDEO AS AN INVESTMENT

2 DO YOUR RESEARCH

3 DON’T WING IT

4 ONLY ADD GRAPHICS

Page 7: Making Videos That Customers Will Watch

1 TREAT YOUR VIDEO AS AN INVESTMENT

2 DO YOUR RESEARCH

3 DON’T WING IT

4 ONLY ADD GRAPHICS

5 DON’T IMITATE

Page 8: Making Videos That Customers Will Watch

1 TREAT YOUR VIDEO AS AN INVESTMENT

2 DO YOUR RESEARCH

3 DON’T WING IT

4 ONLY ADD GRAPHICS

5 DON’T IMITATE

6 GET IT OUT THERE

Page 9: Making Videos That Customers Will Watch

1 TREAT YOUR VIDEO AS AN INVESTMENT

2 DO YOUR RESEARCH

3 DON’T WING IT

4 ONLY ADD GRAPHICS

5 DON’T IMITATE

6 GET IT OUT THERE

7 LISTEN TO FEEDBACK

Page 10: Making Videos That Customers Will Watch

USE THESE TIPS THE NEXT TIME YOU WANT TO CREATE A MARKETING VIDEO THAT WILL HAVE AN IMPACT ON YOUR CUSTOMERS AND, HOPEFULLY, YOUR BOTTOM LINE.

TO LEARN MORE DETAIL ABOUT MARKETING VIDEOS, VISIT REGIONS.COM/bUSINESSRESOURCES

This information is general in nature and is provided for educational purposes only. Regions makes no representations as to the accuracy, completeness, timeliness, suitability, or validity of any information presented. Information provided should not be relied on or interpreted as accounting, financial planning, investment, legal, or tax advice. Regions encourages you to consult a professional for advice applicable to your specific situation.

The information, views, opinions, and positions expressed by the author(s) and/or presented in the article are those of the author or individual who made the statement and do not necessarily reflect the policies, views, opinions, and positions of Regions. Regions makes no representations as to the accuracy, completeness, timeliness, suitability, or validity of any information presented.