making virtual personal: brand strategies for virtual professionals

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www.virtualfabulosit y.com Making Virtual Personal Brand Strategies for Virtual Professionals Emily Morgan REACH Certified Personal Brand Strategist

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In an industry where business is conducted based solely on a strong online reputation, what makes you and your virtual business unique? What makes clients select your company over others who are seemingly just as qualified? Managing your brand is no longer a nicety, it’s an essential element of career and business success. How do you establish clarity on your existing personal brand? How is this expressed in your virtual business to ensure you land the work and types of clients you want to work with? We will discuss the contributing factors that develop a brand’s identity and introduce strategies to extract and express your authentic brand into your virtual business.

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Page 1: Making Virtual Personal: Brand Strategies for Virtual Professionals

www.virtualfabulosity.com

Making Virtual PersonalBrand Strategies for Virtual Professionals

Emily MorganREACH Certified Personal Brand Strategist

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POLL

Please complete the #IVAA11 Poll

www.virtualfabulosity.com

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"A brand is a living entity - and it is enriched or undermined cumulatively over time, the product of a thousand small gestures"

-Michael Eisner, CEO Disney

“Success means never letting the competition define you. Instead you have to define yourself based on a point of view you care deeply about.”

- Tom Chappell, Tom’s Of Maine

“I am not looking like Armani today and somebody else tomorrow. I look like Ralph Lauren. And my goal is to constantly move in fashion and move in style without giving up what I am.” -Ralph Lauren

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About Me

www.virtualfabulosity.com

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Fundamentals of Brand ID Development

Overview of Presentation

Your ROI: Why it Matters for your Virtual Business?

Expressing Your Brand

Resources

What Differentiates You?

www.virtualfabulosity.com

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BRAND ID DEVELOPMENT

www.virtualfabulosity.com

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“Customers must recognize that you stand for something.”

- Howard Schultz, Starbucks

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Fundamentals: What creates a brand identity?

www.virtualfabulosity.com

•Unique•Consistent•Memorable•Personal•Authentic

•What do you stand for?

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•Unearth your Unique Promise of Value•75% of the work is done in this phase•Introspective Exercises & 360 Reach Tool

•Be selectively famous•Build your brand communication plan•What you like to do/ do well•What reaches your audience?

•Your brand identity environment•Leave your mark on all you do

Personal Branding Process (REACH Methodology)

www.virtualfabulosity.com

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You

Target Audienc

ePeers

Your unique promise of value

Your Unique Promise of Value

•Your vision and purpose•Your strengths•Perception•Your competition•Your target audience

www.virtualfabulosity.com

REACH Diagram

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YOUR ROI: WHY IT MATTERS

www.virtualfabulosity.com

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“How many cares one loses when one decides not to be something, but to be someone.” - Gabrielle “Coco” Chanel

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Perception is Key

www.virtualfabulosity.com

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Leverage for Growth

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Strong Brands Demand a Premium

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Client Attraction

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WHAT DIFFERENTIATES YOU?

www.virtualfabulosity.com

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"Be yourself. Everyone else is taken.”- Oscar Wilde

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Know your Competition AND your Audience

To know what makes you different, you must first know what you have in common!

•Who is in your brand community?•Consider similarities and differences•Remove burnout skills

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Incorporating your Passions

www.virtualfabulosity.com

•Become memorable•What are your unique attributes?•Based in authenticity•Make emotional connections•Strong brands take a stand

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EXPRESSING YOUR BRAND

www.virtualfabulosity.com

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What is the most important element of your brand environment?

•Your website•Your network•Your office décor•Your stationery•Your logo

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Your Brand Environment

•Clothing and Accessories•Office and Business tools•Brand Identity System•Your Network

•Must be comfortable and appealing to you

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Express Yourself!

www.virtualfabulosity.com

•Personal Brand Statement•Branded Bio•Create a marketing calendar•Content themes•Educate your network•Manage your online identity

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RESOURCES

www.virtualfabulosity.com

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Resources: Tools you can Use

Learn more about branding:

•www.BrandChannel.com•www.personalbranding.tv

Assess your current online brand:http://www.reachpersonalbranding.com/resources/online-id-calculator/

Colors:http://bit.ly/brandcolor

www.virtualfabulosity.com

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GET Beyond the Branding Basics: Get

Your Brand out There and Get Results!- $775

•360°Reach & Review of Results – The first and leading web-based comprehensive personal brand assessment • 2 60-Minute Brand Consultations to review the results of your 360°Reach Assessment and discuss implementation strategies to improve and accentuate your brand attributes. •Bonus: Career Distinction book- Stand out by Building your Brand; written by the founders of Reach

My Branding Consult Packages for Vas- SAVE 20%!!

GIVEAWAYDevelop a Brand that Attracts Ideal Clients and Sets You Apart!- $399

•360°Reach & Review of Results – The first and leading web-based comprehensive personal brand assessment •60-Minute Brand Consultation to review the results of your 360°Reach Assessment and discuss implementation strategies to improve and accentuate your brand attributes. •Bonus: Career Distinction book- Stand out by Building your Brand; written by the founders of Reach

Call or Email Emily to start on your branding [email protected] or 814.367.3827