making your library promotion pop

52
April Aultman Becker Education Coordinator, Senior Librarian Research Medical Library UT MD Anderson Cancer Center

Upload: ut-md-anderson-cancer-center-research-medical-library

Post on 28-Jan-2015

103 views

Category:

Education


1 download

DESCRIPTION

 

TRANSCRIPT

Page 1: Making your library promotion pop

April Aultman BeckerEducation Coordinator, Senior LibrarianResearch Medical LibraryUT MD Anderson Cancer Center

Page 2: Making your library promotion pop

• Learn about and view examples of basic design principles

• Identify processes used to create designs

• Explore practical design tools

• Demonstrate examples of successful design

• Practice revising a handout using the information provided in the webinar

• Discuss the importance of consistency in design across platforms

• Recommend favorite design resources

Page 3: Making your library promotion pop
Page 4: Making your library promotion pop

• Difference• Creates dominance• Space• Color• Text• Position

Page 5: Making your library promotion pop
Page 6: Making your library promotion pop

by Vivienne Houghton, Web Services Librarian, Health Sciences Library, University of Colorado Denver

Page 7: Making your library promotion pop

• Group like items together• Creates unity• White space

Page 9: Making your library promotion pop

by Tracie Frederick and the librarians at the Scientific Library, Frederick National Laboratory for Cancer Research

Page 10: Making your library promotion pop

• Every item has a visual connection• Gives order, sophistication• Grid

Page 11: Making your library promotion pop

http://www.printwand.com/blog/basic-alignment-principles-in-graphic-design-with-examples

Page 12: Making your library promotion pop

by Karen Gau, Research and Education Librarian, Tompkins-McCaw Library, VCU Libraries

Page 13: Making your library promotion pop

• Reusing an element• Consistency• Creates a pattern

Page 14: Making your library promotion pop

http://www.ashfordtraining.co.uk/news/3/25/Pets-at-Home/d,box1-news-detail.html

Page 15: Making your library promotion pop

by Kristi Kohl, Reference/Electronic Resources/Web Librarian, Magle Library of Centenary College

Page 16: Making your library promotion pop
Page 17: Making your library promotion pop
Page 19: Making your library promotion pop

• Look around for trends• What do you like?• What don’t you like?

Page 20: Making your library promotion pop

http://www.fromupnorth.com/best-of-2012-graphic-design/http://www.behance.net/gallery/Target-Design-Ads/1398479http://lovelypackage.com

Page 21: Making your library promotion pop

http://designobserver.com/50Books50Covers/2012winners.htmlhttp://flavorwire.com/334298/the-best-designed-book-covers-of-2011http://juliemfrey.com/New-York-Times-Magazine-Covers

Page 22: Making your library promotion pop

http://mentalfloss.com/http://www.londonlibrary.co.uk/www.allmodern.comhttp://dp.la/

Page 24: Making your library promotion pop

http://www.zazzle.com/orange_gray_modern_star_fireworks_sparkle_ball_invitation-161376314469202045

Page 25: Making your library promotion pop

• Location of design• Purpose • Audience

Page 26: Making your library promotion pop

• Prototypes• Trusted source• Democratizing design• Know what you want

Page 27: Making your library promotion pop
Page 28: Making your library promotion pop

• Microsoft tools• Cross-platform• Learning curve

Page 29: Making your library promotion pop

• Image out• Minimize text• Manipulation• Copyright

Page 30: Making your library promotion pop

http://flirtingwelearning.wordpress.com/2011/10/23/choosing-graphics-for-elearning-photos-vs-clipart/

Page 31: Making your library promotion pop

by Megan Myers, Electronic Services Librarian, Library Network Office/VA Central Office Department of Veterans Affairs, Washington DC

Page 32: Making your library promotion pop

• Use sparingly• Color choice• Color mood

Page 33: Making your library promotion pop

http://thelogocompany.net/blog/infographics/psychology-color-logo-design/

Page 34: Making your library promotion pop

by Jodi Jameson, Instructor and Nursing Librarian, University of Toledo, Health Science Campus

Page 35: Making your library promotion pop

• Use fonts sparingly• Vary sizes• Font psychology

Page 36: Making your library promotion pop

http://blog.crazyegg.com/2013/07/05/psychology-of-fonts-infographic/

Page 37: Making your library promotion pop

by Andrea Wright, Technology Librarian, University of South Alabama Biomedical Library

Page 38: Making your library promotion pop

• Audience and purpose above all• Find inspiration • Use the programs you know and

experiment with others• Be aware of font and color psychology• Trade text for images

Page 39: Making your library promotion pop
Page 40: Making your library promotion pop
Page 41: Making your library promotion pop

http://www.walkingpaper.org/960

Page 42: Making your library promotion pop
Page 43: Making your library promotion pop

• Match your look• Match your tone• Purpose

Page 45: Making your library promotion pop

http://myrcpl.ipac.sirsidynix.net/ipac20/ipac.jsp?profile=int&index=.GW&term=&op=Search+Catalog

Page 46: Making your library promotion pop

https://www.facebook.com/RichlandLibrary

Page 47: Making your library promotion pop

https://twitter.com/accessfreely/media/grid

Page 48: Making your library promotion pop

http://www.pinterest.com/richlandlibrary/

Page 49: Making your library promotion pop

http://www.richlandlibrary.com/about/strategic-plan

Page 50: Making your library promotion pop

ColorsColourLovershttp://www.colourlovers.com/Colorzilla http://www.colorzilla.com/Adobe Kuler https://kuler.adobe.com/create/color-wheel/  FontsType Connectionhttp://www.typeconnection.com/Dafonthttp://www.dafont.com/Open Font Libraryhttp://openfontlibrary.org/Font Squirrelhttp://www.fontsquirrel.com/Daily Dishonestyhttp://dailydishonesty.com/

Images Flickrwww.flickr.comMorguefilewww.morguefile.comMicrosofthttp://office.microsoft.com/en-us/images/Wikimedia Commonshttp://commons.wikimedia.org/wiki/Main_PageThe Noun Projecthttp://thenounproject.com/

DesignLibrarian Design Sharehttp://librariandesignshare.org/Designspirationhttp://designspiration.net/Walking Paperhttp://www.walkingpaper.org/

Page 51: Making your library promotion pop

Dachis, Adam. “A Non-Designer’s Guide to Typefaces and Layout.” Lifehacker. Accessed August 12. http://lifehacker.com/5899904/a-non+designers-guide-to-typefaces-and-layout Kurt, Lisa. 2013. “Design 101: Design Elements, Part 1.” ACRL Tech Connect. Accessed March 14. http://acrl.ala.org/techconnect/?p=1067. Kurt, Lisa. 2013. “Design 101: Design Elements, Part 2, Typography.” ACRL Tech Connect. Accessed March 14.http://acrl.ala.org/techconnect/?p=1251. Kurt, Lisa. 2013. “What Is a Graphic Design Development Process?” ACRL Tech Connect. Accessed March 14. http://acrl.ala.org/techconnect/?p=694. Reynolds, Garr. 2007. Presentation Zen. New York: New Riders.

Reese, Filip. 2012. “That Little C: a quick guide to copyright.” 99 Designs. Accessed September 12. http://99designs.com/designer-blog/2012/02/08/that-little-a-quick-guide-to-copyright/

Shen, Jason. 2013. “Design for Non-Designers.” The Art of Ass-Kicking. Accessed August 12. http://www.jasonshen.com/2013/design-for-non-designers/ Widrich, Leo. “Why Facebook is Blue: The science of colors in marketing.” Buffer. Accessed August 12. http://blog.bufferapp.com/the-science-of-colors-in-marketing-why-is-facebook-blue

Williams, Robin. 2008. The Non-Designer’s Design Book (3rd Edition). San Francisco: Peach Pit.

Page 52: Making your library promotion pop