making your voice heard with b2b pr
TRANSCRIPT
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Making Your Voice Heard
Credentials PresentationCredentials Presentation
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Agenda
9. What the people who count say
6. Analyst case studies7. Messaging case studies
11. Contact: Want to find out more 10. Partner Network
5. Akamai: European coordinations case studies
1. Why we are different
4. Some of our market leading clients
2. Our brand experience3. Our services
Making Your Voice Heard
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8. Social media & digital marketing
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Traditional Agency…
• Focus on ‘fluff’ and ‘creativity’
• Seen as third party service provider
• Relies on junior staff to deliver programme
• Lack of results oriented service
• Low profile for client of senior consultants
• Does not understand client needs/priorities
• PR not seen as helping drive revenue
Employs only senior consultants
Services based around results and proactivity
In-house experience so understands your needs
Delivers real business value and results
Access to senior consultants on a daily basis for strategic input
PR is there to help drive revenue by increasing sales opportunities
1. Why we are different
Making Your Voice Heard
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2. Our brand experience
Making Your Voice Heard
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3. Our services• Corporate Media Relations
• Social Media Communications
• Analyst Relations• European Coordination
• Events
• Copywriting
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4. Some of our market leading clients
• Content Delivery• e-Commerce
• Project Portfolio Management• Business Intelligence
• Carbon Management• Energy Procurement
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• Press release distribution• Weekly US update calls
• Monthly agency calls• Monthly reporting
• Event coordination
5. European coordination case studies: UK, Nordics, France, Germany, Spain & Italy
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8© 2010 ascendant communications
6. Analyst case studies
“Ascendant is pro-active in its management and delivery of analyst relations services.”
Launch with US and European analysts in 2005, helped define commercial analyst strategy and relationships.
“Ascendant has helped us gain competitive advantage over our closest market rival.”
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Making Your Voice Heard
6. Analyst case studies (cont.)
• Joint Research with Quocirca• European Press Coverage
• European Sales Events• Webinar & Marketing Collateral
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7. Messaging case studies• Core Messaging Definition
• One Minute Pitch
• Website Auditing• Credentials Presentation
(Energy Procurement and Carbon Management Consultancy)
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• Twitter programs• LinkedIn programs and management
• Blogs & articles• Facebook campaigns
Making Your Voice Heard
8. Social media communications
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Making Your Voice Heard
9. What the people who count say
Analyst“Too many PR firms simply bombard analysts with material. Ascendant takes time to find out what analysts are actually interested in.”
Andy Kyte - Research Fellow, Gartner
Journalist"PR people who understand how to pitch a story and also to follow up with a journalist properly are hard to find. In my experience Ascendant fits this category exactly.”
Kate Bulkley - Senior Freelance Journalist (FT, Independent, Guardian etc)
Client"Ascendant has helped expand our coverage and awareness in the market across Europe. We have been impressed by their proactive approach and the results generated, especially given our early stage in some of these markets.“
Deirdre Mahon - Sr. Director of Corporate Marketing, GoldenGate Software
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10. Partner NetworkAscendPlus is an integrated network of independent PRagencies covering the whole of Europe.
With a focus on the technology industry as its client base,AscendPlus has a rich background on B2B and B2Csoftware to support Rosetta Stone in 2009 and beyond.
• Paris France PR Delivery
• Milan Italy PR Delivery
• Madrid Spain & Portugal PR Delivery
• London Coordination & Management. UK & Scandinavia PR Delivery• Munich Germany, Austria & Switzerland PR Delivery
• Stockholm Nordics PR Delivery• Amsterdam Benelux PR Delivery
www.ascendcomms.net www.eloquenza.de www.theoria.itwww.meiji-communication.com www.abanicocom.es
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11. Want to find out more?
please contact James Cooper
email: [email protected]
telephone: +44 (0) 208 334 8041
Making Your Voice Heard
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