RAMP: Mobile Publishing

Make 100% of your web content mobile optimized with RAMP Mobile Publishing

Mobile Web: The Big Opportunity

By all predictions, the mobile web will represent as much if not more content consumption than the “traditional” web within just a few years. The combination of processing power, bandwidth, and browser capabilities of today’s mobile devices across smartphones and tablets means that more and more users are on the web and on the go. Users are increasingly discovering content from Google, Twitter and Facebook on their mobile devices, and that means they are viewing pages that aren’t optimized for the mobile web. RAMP’s Mobile Publishing solves this challenge.

All of Your Content, Mobile Optimized

With RAMP’s patented MediaCloud™ technology, all formats including video, audio, text and image content are optimized for mobile consumption. Whether users find your content by navigating to your home page, or discover content from the search and social web, RAMP dynamically optimizes it for mobile consumption. Articles are properly formatted, images are resized, videos are transcoded, and site navigation is optimized for the particular mobile device, be it smartphone or tablet.

Apps or HTML5?

Mobile publishing takes many forms, and your mobile solution should address all of the opportunities. RAMP’s Mobile Publishing includes industry-leading HTML5 “apps” to provide users with the benefits of native iOS and Android apps while optimizing for content found on the Web. Advanced user experiences leveraging mobile interfaces such as multi-touch, tap, swipe, portrait and landscape are built into RAMP’s HTML5 apps, to give the user maximum functionality, while ensuring all of your content is optimized. In addition, RAMP’s Mobile Publishing includes mobile-optimized API’s to enable publishers to include RAMP’s award-winning search, topic, and video solutions into native iOS and Android app environments.

Your Content, Your Branding

RAMP’s Mobile Publishing is delivered via RAMP’s software-as-a-service white label deployment. You have complete control over branding, style, and look and feel, and you can update any element of the user interface whenever you choose.

Integrated Monetization and Analytics

RAMP Mobile Publishing integrates your ad tags and analytics, or you can take advantage of RAMP’s existing mobile advertising partners. You begin making money on the mobile web day one.

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Functional capabilities

• iPhone/iPodTouchandAndroiddetectiononhostedweb landing with redirect to mobile versions

• Detectionandredirectioncodefromnon-hostedpagesto hosted “preview” pages

• Dynamicresizingofthumbnailimagesandindexedimages

• Integratedmobilevideoencodingandhostingworkflow

• Integrateduseofcustomer-providedmobilecontentpages and video encodings

• FBandTwitterlike/tweetbuttons

• OverallUXadherencetoapplerecommendedspacing,colors and target element size

• OverallSEOupdates:Propercross-referencedmetatagging for canonical web and alternate mobile versions

Branding/Integration capabilities

• Supportforheaderimageandlink

• SupportforfooterHTML

• Supportformobiledisplayads

• Supportfor3rdpartyanalyticsandclicktracking

Overall UI features

• HTML5Apps

• Dynamicsearchboxshow/hideinheader,withauto-complete

• Tabbedinterface

Mobile Site Search features

• Content-typefiltering

• Dynamicpaginationviascrollinggesture

• Searchboxauto-complete

• Listviewtab(portrait)

• Preview-viewtab(landscape)

Topic landing page features

• Standardverticalscrollinginterface

• Tappagination

• Listviewtab(portrait)

• Preview-viewtab(landscape)

Podcast/Audio landing pages

• Displayofaudioitemthumbnailaslinktomediafile

Video landing pages

• Displayofvideoitemthumbnailaslinktomediafile

• Devicedetectiontoreturnthepropervideoencoding

Image landing pages

• Displayofindividualindexedimage

• Dynamicresizingofimage

Text landing pages

• Displayoftitle,descriptionandfirstparagraphofindextext item

• Linktoviewfullitemoncustomerprovidedcontent-url

Web Services

• MobileSearch,RelatedandMetadatainterfaces

About RAMP

RAMP is an advanced Content Optimization SaaS platform providing publishers workflow, discovery and engagement solutions to maximize the value of their online content. RAMP offers publishers an open, flexible and modular capability to optimize large amounts of content, including text, audio, video and images, within dynamic publishing environments. Leading publishers using RAMP include – ThomsonReuters,FOXNews,NBC,DowJones,Meredith,andothers.