making your website truly global --and no, we’re not talking about language
TRANSCRIPT
Agenda
• Panelist introductions• Staying close to your customer—literally!
(Andy Atkins-Krüger)• If web users can’t find it, it doesn’t exist
(John Yunker)• It’s all about location. Sort of.
(Jay Webster)
Presenters/Panelists
• Andy Atkins-Krüger, WebCertain• John Yunker, Byte Level Research• Jay Webster, Quova
Andy Atkins-Krüger, CEO, WebCertain Group LtdStockholm – Dubrovnik – London – Seattle – New York – Shanghai
Oslo – Moscow – Mumbai – Berlin – San Jose – Reykjavik – Las VegasBerlin – Manchester – Hamburg – Chicago – Munich – Hong Kong
Managing Editor – www.multilingual-search.com
WebCertainLocations
WebCertain ASSales ScandinaviaOslo
WebCertain Technical CentreProgramming unitKolkata
WebCertain ChinaLaunch Autumn 2010Beijing / Xiamen
WebCertain GroupWorld Language HubOperations CentreUnited Kingdom
WebCertain LLCSales USALos Angeles
WebCertain PolandSales operation Eastern EuropeWroclaw
Today’s Quick Whizz
1. Local Rankings2. Page Load Speed 3. Geo-targeting4. Purchase and Payment Solutions
Caching Systems Hide Caching Systems Hide Things WhereThings Where
Does TheDoes TheWord CacheWord CacheCome From?Come From?
Potentially Duplicate Locales
•Create An Individual Language Flavourfor Each Locale You Wish to Target•No Index The Rest (If Duplication matters)
LocalLinks
Use Local
Domains
SearchEngineSettings
Summary
• Stand Next To Your Customer• The Dash For The Cloud May Be Bad• Infrastruture Planning Is Important• Go Local