malaysia as global hub halal...2018/19" 2017 estimated value of the global halal industry is...
TRANSCRIPT
Copyright HDC 2010
MALAYSIA AS GLOBAL HUB HALALPROF DATUK DR ABDUL MALIK BIN MUSHARAT
MAY 2019
Al Quraan
Firman Allah ayat 88 surah al-Maaidah
ل ا ـ حل ا رزقكم ٱلل وكلوا مم ا وٱتقوا ٱلل طي ب اٱلذى أنتم بهۦ مؤمنون
“Dan makanlah dari rezeki yang telah diberikan Allah kepada kamu iaitu yang halal lagi baik dan bertaqwalah kepada Allah yang kepadanya sahaja kami beriman”
Firman Allah ayat 114 surah al-Nahl
حل لا طفكلوا مما رزقڪم ٱلل ا ـ ي ب ا إن كنتم ون وٱشڪروا نعمت ٱلل تعب إيا
“Maka makanlah yang halal lagi baik dari rezeki yang telah diberikan Allahkepada kamu dan syukurilah nikmat Allah jika kamu hanya menyembahkepadanya sahaja”.
2
HALAL
DEFINASI HALAL
3
4
MEAT
SKIN
GELATINE
• Ice cream
• Marshmallow
• Yoghurt
• Soft candy
• Jelly
• Capsules
COLLAGEN
• Sausage casing
LEATHER
BLOOD
FAT
(LARD)
FAT DERIVATIVES
• Glycerine
• Mono &
Diglycerida
• Emulsifier
• Creamer
• Ice Cream
•Margerine
•Tooth Paste
TEXTURIZER
• Cosmetic
SHORTENING
• Bakery biscuit
BROTH
• Flavour
• Soup
• Seasoning
• Cystein
• Tooth Brush
• Brush
• Bread Improver
• Flavor
HAIR
BONE
• Activated Carbon
• Refined Oil &
Water
• Fermentation
Media
• Medicine
• Sausage
• Microbial Products
INNARDS
Intestine
• Sausage cassing
Pancreas
• Insulin
Enzym
• Rennet
• Cheese
• Flavour
• Seasoning
• Powder
• Bacon
• Pasta
• Burger
• Meat flash
PIG & ITS
DERIVATIVES
1 animal
185 products
HDC : Prosedur Persijilan Halal Malaysia
Global Halal Logo
Value Proposition in Halal
Supply Chain
HALAL PRODUCTS &
SERVICES
Food & Beverages
Ingredients
Cosmetics & Personal
Care
Animal Feed
Medicine & Vaccine
Islamic Finance
Pharmaceutical
Logistics
Target Market of Halal Products &
Services
7
Largest Muslim
population
Largest Muslim % of
total national
population
Highest purchasing
power of Muslim
population
Indonesia Morocco Saudi Arabia
Pakistan Afghanistan Turkey
India Tunisia Iran
Bangladesh Iran MALAYSIA
Egypt Western Sahara Qatar
Nigeria Mauritania Russia
Iran Yemen France
Turkey Tajikistan Libya
Nigeria Iraq UAE
Morocco Jordan United States
Commodities
likely to do
well
High
acceptance of
Halal products
Premium
products
likely to do
well
At present Muslim population Region:
1. Asia-Pacific 62.1% ( approximately more than one billion)
2. Middle East and North Africa 19.9% (approximately 300.2Million)
3. Sub-Saharan Africa's 15% (approximately 250 Million)
4. Europe 2.7% (approximately 40.5 Million people)
5. America 0.3% (approximately 5.2 Million)
GLOBAL MUSLIM POPULATION
2020• Estimates of the global Muslim
population 1.9 billion• The total population 25%• The world's second largest religion
2030• Estimates of the global Muslim
population to 2.2 billion• The total population 26.4%• The world's largest religion
Asia-Pacific
62%
middle East&North Africa
20%
Africa south of Sahara
15%
Europe
3%
America
0%
Muslim demographic dividend opportunities can be expected
Per year 1.5% vs0.7%
(11.6% ++)
THE WORLD'S MUSLIM POPULATION
DISTRIBUTION AREA
GLOBAL MUSLIM POPULATION DISTRIBUTION
STATISTICS
THE WORLD'S MUSLIM POPULATION
DISTRIBUTION TRENDS
THE WORLD'S MUSLIM POPULATION DIVIDEND
TRENDS
MUSLIMS AROUND THE WORLD GDP
According to "Global Islamic Economic Status Report (State of the Global Islamic Economy)
2018/19" 2017 Estimated value of the global halal industry is 4.5Trillion dollars.
4.6TRILLION DOLLARSHALAL INDUSTRY-SPECIFIC
BUSINESS OPPORTUNITIES
Halal product verification Opportunities
Drug8.7b U.S. dollars
Makeups6.1b U.S. dollars
Apparel2.7b U.S. dollars
Media20.9b U.S. dollars
Financial2.44Trillion dollars
Non-halal verification opportunities
Friendly faith
Tourism30b U.S. dollars
food1.3Trillion dollars
-Muslim people 17.1M
-The country's total population61.4%
-Chinese total national population25%
-per capita GDP 9,678US dollar
Malaysia
- Muslim population of 860 000- 16% of the overall population
-Among the non-Islamic
countries
Singapore
Indonesia
-Muslim population2.1B
-The country's total population of 88.1%
-per capita GDP 3,347US dollar
GCC
TARGET MARKET: SOUTH EAST ASIA MARKET
Taiwan Muslim resident population (including migrant workers and new residents) about30Million and the total population1.3%
-North Africa country
-A population of 210M
-per capitaGDP6,680US dollar
-GCCSix Nations
-A population of 530M
-per capitaGDP highest
45,500
US dollar
North Africa
MUSLIM TOURISM INDEX
Potential Global Market
17
Algeria Bahrain Egypt Indonesia Iran
Iraq Jordan Kuwait Lebanon Malaysia
Morocco Oman Qatar Saudi Arabia Pakistan
Tunisia Turkey UAE Yemen Syria
Brunei Bangladesh Population : 700 Million
Main Market for Halal Products & Services
Halal Market in Non Muslim Countries
Country Population Country Population
India 140 mil France 6 mil
China 40 mil Germany 3 mil
USA 12 mil UK 1.5 mil
Philippines 6 mil Canada 1 mil
MALAYSIA CONNECTIVITY
A PIECE OF THE HALAL PIE
19
2017, 2.8
2018, 3.12019, 3.4
2020, 3.7
EXPORT TO JAPAN (RM BILLION)
2017 2018 2019 2020
In 2017, Malaysia’s Halal Export to Japan
was worth
RM2.8band it is expected to steadily increase to
RM3.1bin 2018
RM 3.4bin 2019
RM3.7bin 2020
“Malaysia targets to secure a
portion of the US$ 300 million
halal market during the 2020
Tokyo Olympics, especially in
F&B sector”
20
21
22
23
Global Market for Halal Products
24
FMCG sector
• The Halal market has
been quantified as the
target market that can
potentially be captured
• Approximately 67%
of these Halal-
potential products are
categorized as fast
moving consumer
goods (FMCG)
• FMCGs in the primary
meat and food
sectors account for
62% of the market
100% = USD 2.1 Trillion
Potential of Sales of Meat-Based
Products
25
Based on EU (6 countries), ASEAN and GCC
Canned/ preserved meat & meat
products4%
Chilled processed meats80%
Frozen processed poultry
6%
Frozen processed red meat
7%
Frozen pizza (meat based)
3%
Source: Eurostat, Euromonitor, Data Monitor, Industry sources & GFRA Analysis
Potential Sales of Processed Food
26
Canned/ preserved food
13%
Chilled processed
food22%
Confectionary30%
Frozen processed
food9%
Ready meals14%
Sauces, condiments,
dressing12%
Source: Eurostat, Euromonitor, Data Monitor, Industry sources & GFRA Analysis
Based on EU (6 countries), ASEAN and GCC
Potential for Halal Ingredients market
27
A significant portion of the value-add (up to 75%) of FMCG is in ingredients.
Potentially halal products become non-halal through the use of non-halal ingredients
Global market for ingredients was USD40.3b in 2017, and is expected to rise to USD44.2b in 2020.
Specialty ingredient industry dominated by MNCs for example Danisco, Kerry Ingredients, and Barry Callebaut.
Consumer goods ingredients – 4 categories (core commodities, functional ingredients, food additives & active ingredients)
1
2
3
4
5
Core Commodities Functional ingredients,
e.g.
Food additives Active ingredients, e.g.
Flour Foaming agents Coloring Anti-bacteria agents
Cocoa Anti- caking agents Flavorings Anti- aging agents
Hydrogenated
vegetable fats
Binding agents Fragrances Cholesterol reducing
agents
Preservatives
Potential Halal Industry Growth
according to Cluster
28
New Cluster Potential Market Value(Based on 5% of Global Trade)
Cosmetics & Personal
Care
USD$ 230 Billion
Agriculture (Food based) USD$ 55 Billion
Pharmaceuticals USD$ 40.3 Billion
Islamic Finance USD$ 35.0 Billion
Logistics USD$ 1.17 Billion
Tourism Industry USD$ 4.13 Billion
New Cluster Value USD$ 365.6 Billion
Halal Park Development
29
International Halal Trading House
(HALTRADE)
30
HypermarketInternational
Halal Mart
International
Halal Restaurant Retail Outlets
Internation
al Halal
Trading
House
(HALTRADE)
Local Halal
Supermarket
Halal Park & Halal Food Production Centers
Warehouse & Collection Center
Food Production &
Manufacturing
International Accredited
Islamic Certification
Bodies
CONCLUSION
31
Increase in Muslim population that require Halal products and
services.
Increase income and purchasing power of Muslim
Increasing demand for “halalan toyyiban” (halal, wholesome,
safe, clean and quality)
Increasing consumer demand for variation of halal products and
services
Increasing awareness among Muslim about the usage and
availability of Halal products and services in the market
Increasing incidence of “fraud and authenticity of halal logo”
which increase the demand for genuine products (Halal Integrity)
Increasing knowledge in R&D to obtain more halal products and
alternative ingredients in the production of halal products among
Muslim
Thank You
Prof Datuk Dr Hj Abd Malik Musharat,
Chairman of Global Halal Product Import Export Consumer Association
No 28-1,Jalan Medan,PB3A,Sek 9,
43650 Bandar Baru Bangi,
Selangor..
+6013-3414441,+6019-3902773.