MALAYSIAN TAMIL SCHOOL EDUCATION FUNDPlan of Execution

MALAYSIAN TAMIL SCHOOL EDUCATION FUND

ABOUT THE ORGANIZATION This is a non-profit organization, aiming to

generate a life-time fund for Tamil schools and Tamil education throughout the country.

VISION To create awareness and social responsibility

among Indians to contribute a constant and modest amount of monetary contribution, on a monthly basis, for Tamil school education throughout their entire professional career.

MISSION We strive to congregate all Malaysian Indians to commit to

a monthly financial contribution to this education fund. A small contribution from each individual every month is a

resolution to generate a steady monthly fund which can be channelled to needy Tamil schools around the country.

We aim to uplift the standard and status of all Tamil schools and effectively Tamil education in this country to a higher altitude, understanding the fact that ground education is the utmost approach in taking the Indian society in the country to a greater height. Knowing the fact that constant financial assistance from the society itself is an essential mean to achieve the mission, the Malaysian Tamil School Education Fund is being established.

This is not a charity fund; this is only meant as an education fund. We do not provide fish to the poor, but we teach them how to fish. That is through education.

GOAL To aid, support, uplift, build and finance Tamil

schools wherever there is a need to do so. This organization’s end goal is to build, run and maintain a higher educational institute, first ever funded by the society itself, to generate more professionals that will be entrusted to continue to give back to the society and bringing them greater changes.

This organization also aims to introduce a “zakat” system and cultivate a culture of giving back to the society for future generation. This culture is what in turn inculcates social responsibility in individuals.

STRATEGY/PLAN OF EXECUTION Few options have been identified to serve

above purpose. The pros and cons will be discussed herein.

PHASES OF EXECUTIONPromotion of MTSEF

Establishment of organization

Work with Service Providers

Advertise and gather sign-ups

Fund Collection Begins

(Automated)

Phase I

Phase II

Phase III

4 months

6 months

6 months

Sept 2010

Total: 16 months

STRATEGY #1 Make use of current state-of-the-art telco

technology to introduce the idea to the entire society. This can be done by combining into multiple community websites to promote the concept.

ACTION FOR STRATEGY #1 Created a FACEBOOK page of MTSEF.

ACTION FOR STRATEGY #1 CONT….. MTSEF program promotion is on-going,

throughout the country via Facebook Social Network.

Attempting to use other means of Social Network (MindBB, etc.) to increase the rate of information getting to individual.

STRATEGY #2 Establishment of the organization +

committee.Options

Establish a brand new fund organization

Establish as an arm to existing organization.

e.g. EWRF, etc.

Action: Find out both process.

END OF PHASE I

STRATEGY #3 Engage top professionals as advisors, etc. Important to have advisory board to gain

trust from the public + a method of declaring the authenticity of the organization.

Who/How?

STRATEGY #4 Enabling automated flow of FUND.

STRATEGY #4 CONT… 1st fund collection strategy

Mobile phones Why? 99.99% of public owns a mobile phone.

Easiest method of payment! Can be automated. One time sign-up deal until

account terminated, or subscribtion cancelled. Need to collaborate with service providers

(Maxis,Digi,Celcom,TuneTalk) to enable this. Few options (see next slide…)

STRATEGY #4 CONT…OPTIONS #1

#1.Free service by service provider for charity sake•SP sends subscribtion request to all users OR promotion by other mean, i.e. radio, tv. •User sign-up with monthly contribution of min RM1. •RM1 included in monthly bill of user , without the need to re-new each month.•Contribution valid till account terminated or user cancels subscribtion. •SP will tranfer the $$ to MTSEF fund each month, based on the number of sign-ups, without any charge.

#2.Service by service provider with charges.•Same as #1, but SP charges over the transaction. x% for each transaction or subscribtion. •x% determinied by SP.•SP will transfer to the fund $$ each month.

#3.MTSEF owns a server.•When #1 & #2 does not work. •MTSEF owns/rent a server (e.g. 25331). Subscriber to send message to server. •SP will transfer to the fund $$ each month.•x% of service charge + server rental. •Initial high cost to rent/buy servers.

Advantages of all: Contributors track record is maintained, for reference and etc.

STRATEGY #4 CONT… 2nd fund collection strategy

Manual bank in by users to MTSEF account Flexibility to choose over mobile sign-up One time contribution (large) Difficult to track the contributors i.e. cash + online

banking. Small pool of people in relative to mobile program

sign-ups. No constant contribution every month, contribution

fluctuates unlike mobile program. Involve manual paper work, receipt, etc.

STRATEGY #4 CONT… 3rd fund collection strategy

Booth set-up in famous spots, restaurants, etc. Large fund if booths around the nation. Should be only implemented if MTSEF gains popularity

through 1st and 2nd strategy.

STRATEGY #4 CONT… FUND strategy

Mobile Program

Manual Collection

BoothSecond phase

First PhaseDetermines the SUCCESS of the

program!

END OF PHASE II

STRATEGY #5 Advertisement and getting the pool of sign-

ups Advertisment through TAMIL media.

Radio (Minnal FM & THR Raaga) Astro program Newspapers ALL above can only be executed for FREE, if

organization become established, high authenticity, governed by professionals, accountability and transparency guaranteed through bona-fide auditing foundation.

Important element of this organization is to gain the public’s trust, slow process.

STRATEGY #5 CONT… FUND collection begins…

END OF PHASE III

BACKUP Fund application by schools/education

institute Methodology of application Terms and Conditions for approval Fund monitoring, project monitoring Monthly report to be publisized on

where/how/how much has been spent. Need separate arm just to execute this function

of the organization. A very important arm of the organization, which

will be carrying the official objective of the organization, to channel the fund, and execute projects.

Office as a headquarters, full time employees taking care of the accounts, project paper, etc.