malcolm thorpe | unlocking asia in sport | money in sport
TRANSCRIPT
Unlocking Asia in SportMalcolm Thorpe, World Sport Group
Regardless of geography, nationalities and ethnicities,
Sport acts as a common language
IN ASIA
FOOTBALL IS NUMBER 1
77% 75% 74%70% 69%
60% 60%
53% 52%
42%37% 36% 34%
31% 30%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
Indonesia Thailand Saudi Arabia Malaysia South Korea Qatar UAE Hong Kong Singapore Japan Australia Taiwan New Zealand India China
Interest & Popularity in Football
Interest
Repucom, World Football, 2014
…and the silver
goes to?
Impact of premium,
international sports
brands and events
More world-class sporting events coming to Asia
Developing world-class infrastructure
National identity
Destination branding
Local benefits
ASIA’S BIGGEST
FOOTBALL TOURNAMENT
650,000 aggregate attendance
>1 billion in global TV audience
>3 billion in Twitter reach
>13 million minutes watched on
official YouTube page
>670,000 Facebook likes
>897,000 Weibo followers
Most-watched sports event in
Malaysia, Indonesia & Thailand
SportBusiness International, No. 198, 03.14
4 3 3
Accounted for
of the top 5 most watched sports events
UNLOCKING ASIA IN SPORT