Like our female target audience our male target audience will appeal to ethnic cultures more.

Common personality traits:-Academic-Sociable -Active -Confident-Urban

He may have a job in order to fund his trainer collection.

Our main male target audience will range 16-21 because teenage boys tend to be mesmerized by the ‘sexiness’ of a female body so this may appeal to them as well as the older boys.

Like our female target audience our male target audience will be in some form of education.

He will shop in shops such as JD to purchase his trainers/ sportswear but to purchase his everyday clothing he will shop at high street shops such as H&M, Top man, Burton and Primark.

He will be heavily in to video games such as the call of duty range and fifa.

He will be heavily prominent on twitter and mildly prominent on instagram.

He would have established a clear friendship group. (squad or batch).