BLACK BEANE N G A G E M E N T

The Malia Bar Work Vault

The BriefMalia Bar is the first company in India to produce packaged whole foods Health Bar, whichis nut free, gluten free and 100% vegan.

As the product suggests, Malia Bar was looking to target fitness conscious people, weight-watchers, office-goers, convalescents, travelers and people on the go.

The need to create brand awareness and educate people of the product’s health benefits saw Black Bean take up another project that required strategizing from ground zero.

Strategized the marketing campaigns, branding and creative content Developed game based online marketing activities using integrated digital strategies to grow Malia Bar community, increase brand awareness, acquire and engage new supporters Expanded the product reach through SEM, Google Adwords, and Search Engine Optimization Created integrated metrics to monitor the effectiveness of various web and social media strategies via Google Analytics, Hoot Suite, Facebook Insights and other measurement tools, and prepare regular monitoring report

Approach

• Increased the product reach of Malia Bar from two to seven metros in India

Results

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alet@myblackbean.com +91 97640 01729

deepti@myblackbean.com +91 99232 1122

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