mall architecture
DESCRIPTION
TRANSCRIPT
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Mall Architecture
Presented By:Anurag Dua A0101906052Bharat Bhatia A0101906070Kanika Chandhoke A0101906131Sonali Nirwal A0101906307Sugandha Mukerjei A0101906311Suchi Sidhar A0101906298
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Mall Architecture:
Mall architecture is the art of designing a mall and its related structures.Architectural design is primarily driven by the creative manipulation of mass, space, volume, texture, light, shadow, materials, program, and pragmatic elements such as cost, construction and technology, in order to achieve an end which is aesthetic, functional and often artistic.
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Purpose of Mall Architecture
Optimum utilization of available space.Good store environment (Ambience & overall looks).Get customer into the mall (Footfall).Good ticket size.To improve Mall Image (Mall image is the overall perception the consumer has of the store’s environment.
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Elements of Mall Architecture
Elements
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Store Planning
A schema that shows where the customer service department are located and how customer circulate through the store and how much space is dedicated to each department.Purpose:
a) Better allocation of space.b) Proper circulation of crowd.c) Shrinkage prevention
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Types of Mall Architecture
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1. Free Flow Layout
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Example of Free Flow Design:
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2. Grid Layout
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Circulation Loop Layout:Most Common Type.Example: CSM, Idiom Mall
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Loop-in-loop layout:Example: Shipra Mall
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3. Green Architecture
Use of transparent or semi-opaque glass or fibre glass in roofing so as to provide natural light and save the lighting cost at day time.
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Upcoming Trends: Kiosks
Convenient
Requires less space.
Easy to operate.
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Factors affecting Mall Architecture
Façade: Mallfront designing.
Atrium/Arcade: Interior designing.
Lighting design.
Sound related aspects.
Odour related aspects.
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Thank You………