mall852 design solution portfolio

Mall852.com

Design Solution Portfolio

We are mall852

©2013

Copyright @ A Local Company Limited (Mall852.com). ALL Rights reserved. NO parts of this file and image including design, drawing

and logo can be copied or reproduced without the prior written permission of A Local Company Limited.P.3

Inspiration to start the business

• The idea:

– Emerging consciousness of Hong Kong Identity

– HK cultural and heritage reservation

– Build a local brand

©2013P.4

The Concept

“We function as an electronic commerce platform, which

provides original brands of local style, ways of thinking and

cultural inspirations.”

“We would like to establish mall852.com as an outlet for local,

creative production companies as well as a global

representative, promoting local, original brands and related

products by recruiting young local designers and O.D.M

companies.”

©2013P.5

Our Mission

We repackage the unique and diversified

culture of Hong Kong and integrate it into our

product design as well as the product theme.

“We aim to revitalize the previous splendid identity of

Hong Kong, promoting our cultural, heritage, and ways

of thinking to the world.”

©2013P.6

Brand Architecture

The cooperation:We position as HK Creative Powerhouse.

We are experts to tell HK stories in a fun

and creative way.

Positioning:

The supplier of creative fun life,

demonstrating the root of our

local culture.

Brand essence:

PLAY

HONG KONG

Positioning:

The label of our passion and

empathy for lifestyle and

culture of Hong Kong.

Brand essence:

LOVE

HONG KONG

The Brands:

Company Motto

Advocates

The Slogan: LOVE HONG KONG! PLAY HONG KONG!

港產港撐


and logo can be copied or reproduced without the prior written permission of A Local Company Limited.

©2013



Our Design Formula

=

Subject matters reflecting

sentiments on HK

+

A Message / Hidden

Concept

+

Unique Functional

Product

Consumer’s

Feel Good Factor

©2013

Target Consumers

Retail customers

Corporate clients

Demographic:Primary: male and female aged from 18 to 40yrs

old

Secondary: Overseas tourists looking for souvenirs

reflecting HK culture

Psychographics: cherish and appreciate the unique HK

culture and heritage

Established brands and business organizations in

HK who are looking for design/ branding/ creative

marketing solutions from a partner who

understand well on local market

©2013



The touch-points : Online

Official website: www.mall852.com

- mall852.com serves as an e-commerce platform which

provides original brands of Hong Kong style, ways of thinking

and cultural arts.

- Over 3,500 members

Homepage

Product Page

cre

ativ

e

ga

llery

Content Page

http://www.mall852.com/

©2013

Facebook – Page & Group

Mall852.com’s Page –http://www.facebook.com/pages/mall8

52com/302816584812

Creative Mart 852’s Page –https://www.facebook.com/pages/Cre

ative-Mart-852/121556821233590

Facebook page:

No. of fans: Over 2,000

http://www.facebook.com/pages/mall852com/302816584812

https://www.facebook.com/pages/Creative-Mart-852/121556821233590

©2013

YouTube Video http://www.youtube.com/user/Mall852

Total Upload Views:

Over 600,000

http://www.youtube.com/user/Mall852

Product Portfolio

©2013

Original Designs



©2013P.14

Original Designs



©2013P.15

Original Designs



©2013

Original Designs

2014

卜公碼頭天星碼頭

皇后碼頭

©2013P.17

Derivatives works (二次創作)



©2013P.21




特別加推「斜揹袋」款式十二月中旬公開發售

©2013P.24

Original Designs – Game Collection



©2013P.25

Original Designs – Game Collection



©2013

Original Design - Game Collection

P.26



©2013

「香港馬照跑」乃香

港首套模擬賽馬運動的桌上遊戲，

玩家每回合需策劃理想檔位逢馬過馬，突圍而出; 善用50張多功能好彩貼士咭，分分鐘能扭轉局面，隨時製造爆冷賽果，反敗為勝!

玩策略、鬥速度、靠走位、嬴博彩，30分鐘內速戰速決，場場新鮮，勁快過癮! 讓你一嘗做冠軍騎師，感受既刺激又有趣的賽馬運動，



Original Design - Game Collection

香港馬照跑“Hong Kong Racing Game”

©2013

《遊戲特色》包裝全採用YUPO紙印刷，奪目顏色似足馬經，體積輕巧、容易收藏棄用傳統棋子，遊戲以香港各行各業化身成馬匹棋子，隻隻造型抵死鬼馬遊戲所設的盃賽名字亦極具本地色彩，如香港仔852盃、健華八年重光盃、戰勝沙士紀念盃、粵港澳湛大珠三角一里賽及九龍皇帝盃等多個賽馬術語囊括遊戲的好彩貼士咭中，香港賽馬文化於玩遊戲時真實體驗



Appendix C7: Applicant

Portfolio

Sales Outlets Expansion

©2013



Consignment stores

• Well over 40 sales spots (refer to www.mall852.com)

• G.O.D., PageOne, Metrobooks, Innocentre, TDC, etc.


©2013



Online Store: www.mall852.com

Homepage

Product Page

- mall852.com serves as an e-commerce platform which

provides original brands of Hong Kong style, ways of

thinking and cultural arts.

- Over 3,000 members


©2013P.32

History of our sales outlets

2009

- Checker Shop

- Individual Store

2010 2011 2012 -13

- Lifestyle chain store

- Bookstore chain

- mall852 Concept Store

- on target sites:

G.O.D., BG Club

-Convenient Stores

- Large-scaled bookstore

chain

©2013

2014 >>Flagship Store at PMQ CentralAddress: Unit H313, 3/F, Block B, PMQ, 35 Aberdeen Street, Central, HK

Opening Hours: Mon-Fri (1-8pm) Weekends & Public Holidays (12-8pm)

©2013

Consignment Partners

©2013

PR Coverage

P.37

東方日報太陽報

蘋果動

藝頻:真的準備好了嗎?—PMQ元創方

民意救活古蹟賣創意

明報試業三成舖未開元創方商戶嘆冷清

©2013

PR Coverage

P.38

時尚女性雜誌 Cosmopolitan

HK Magazine

日本雜誌 Personal Gift 台灣LaVie雜誌

日本報章-《香港ポスト》

《新樓設計全攻略》

©2013

PR Coverage

P.39

Branding

Roadshow 壹週刊

Yahoo!中小企成功故事

©2013

PR Coverage

P.40

TVB-活得好Easy Ep.11 新假期 Mobile - PMQ 吃買日誌

新加玻旅遊節目《到底住哪里》 TV Tokyo Channel - 香港食道

http://www.youtube.com/watch?v=aFcxYEfQeYQ&list=UU4nXgZZYCf9yoEGoaDnzCzQ

http://www.youtube.com/watch?v=aFcxYEfQeYQ&list=UU4nXgZZYCf9yoEGoaDnzCzQ

http://www.youtube.com/watch?v=qLIWY-oKiM4&list=UU4nXgZZYCf9yoEGoaDnzCzQ&index=1

http://www.youtube.com/watch?v=qLIWY-oKiM4&list=UU4nXgZZYCf9yoEGoaDnzCzQ&index=1

http://www.youtube.com/watch?v=ZlBUiyCVejs&list=UU4nXgZZYCf9yoEGoaDnzCzQ&index=3

http://www.youtube.com/watch?v=ZlBUiyCVejs&list=UU4nXgZZYCf9yoEGoaDnzCzQ&index=3

©2013

PR Coverage

P.41

蘋果動新聞土炮重建中環消失的碼頭立現

TVB Pearl 明珠檔案Creative License

香港電台尋找香港

蘋果動新聞香港地傘面上的回憶

http://hk.dv.nextmedia.com/actionnews/supplement/20141021/18906244/20054010

http://hk.dv.nextmedia.com/actionnews/supplement/20141021/18906244/20054010

http://mytv.tvb.com/news/pearlreport/194662/

http://mytv.tvb.com/news/pearlreport/194662/

http://mall852.com/index.php?route=information/news&news_id=313

http://mall852.com/index.php?route=information/news&news_id=313

http://hk.apple.nextmedia.com/supplement/retails/art/20141114/18933919

http://hk.apple.nextmedia.com/supplement/retails/art/20141114/18933919

©2013

PR Coverage

新Monday

新假期Facebook

Roadshow

壹週Plus

飲食男女

http://nextplus.nextmedia.com/news/spot/20141029/102614

http://nextplus.nextmedia.com/news/spot/20141029/102614

http://www.youtube.com/watch?v=J6BvjW4pDGQ&feature=youtu.be

http://www.youtube.com/watch?v=J6BvjW4pDGQ&feature=youtu.be

©2013

PR Coverage

原爆者: 香港仔創造港式情懷生意

RIGHTPEOPLES: 美學達人‧談生活‧看腕表

©2013

Online Video Channel

星期五冇女: https://www.facebook.com/fridaylatenightshow

低俗頻道台務: https://www.facebook.com/LowjokePage

低俗頻道群組: https://www.facebook.com/groups/126680484207974/

34,942 Youtube Subscribers

8,978,318 Views

Over 3,200 Subscribers

http://www.youtube.com/watch?v=hQlClAd1JXo

http://www.youtube.com/watch?v=hQlClAd1JXo

https://www.facebook.com/fridaylatenightshow

https://www.facebook.com/LowjokePage

https://www.facebook.com/groups/126680484207974/

Gaming-related Customers

(Design and Production)

©2013



Corporate Project:

Galaxy Macau Hotel’s Merchandise Design (1)

“Banker Wins” / “Player Wins”

i-Phone phone case

“Banker Wins” / “Player Wins”

Bedding Set

• Premium design and production for Galaxy Privilege Club

and Galaxy Macau Hotel gift shop

• Incorporating Gaming elements into the products.

©2013



Corporate Project:


Chipset Pattern Umbrella

Top side with chipset graphics

inside with roulette graphicshandle pattern:

stack of chipset

©2013



Corporate Project:

Galaxy Macau Hotel Gift Shop Packaging

• Mall852.com design a Diamond

Blister Pack for Galaxy Macau

Hotel Gift Shop.

• This Diamond Blister Pack function

as a universal packaging for

different products selling in the Gift

Shop.

©2013



Corporate Project:

StarWorld Hotel Red Packet Design

• Mall852.com

designs a set of

Red Packet for

StarWorld Hotel to

select.

• These Red Packet

are for their VIP

Customers.

©2013P.53

Corporate Project:

HKJC Gift Shop – Nostalgic Product Series (1)

• HKJC has appointed mall852.com to design a series of products featuring different exhibits on display in the Hong Kong Racing Museum.

• Using HKJC Racing Museum’s exhibits as a theme.



©2013P.54

Corporate Project:


• Mall852.com designed a series of trendy lifestyle products, so as to bring the racing culture back to everyday livings.



©2013P.55

Corporate Project:


Leather version

Nostalgic Notebook

• Including in the Nostalgic product series are:

• two Notebooks

• one Leather Notebook.



©2013P.56

Corporate Project:

HKJC Gift Shop – Destination Product Series

• Mall852 design a set of Keychain and Magnet for HKJC.

• Using Happy Valley and Sha Tin Racecourse as the destination theme.



Keychain

Magnets

©2013P.57

Corporate Project:

HKJC Gift Shop – Happy Racing Product Series

• HKJC launched the Happy Racing product series for their Gift Shop.

• Mall852.com proposed a series of products for Happy Racing.

• Mall852.com designs and produces the “Whip Pen” series for Happy Racing.



©2013P.58

Corporate Project:

HKJC Gift Shop – Happy Racing Product Series

• Mall852 design a set of Horse Racing Alphabet Eraser.

• Contains 26 vocabularies with colorful graphics that related horse racing.

• Mall852 design a set of Nostalgic Playing Card.

Appendix C7: Applicant

Portfolio

Other Customers

(Design and Production)

©2013



Corporate Project:

MTR - MTR Railway Journey Card Game

• The MTR Railway

Journey Card

Game includes

information of MTR

railway lines and

safety guidelines in

the MTR network

• which helps the

player to recognize

different railway

lines and know

more travelling

information through

the game easily.

©2013



Corporate Project:

Ocean Park, Coke and Mall852.com

Halloween Merchandise design

Working closely with Ocean Park and Coke, Mall852.com design a set of

Halloween themed products for selling during the Halloween festival.

Sold out before the end of the Halloween festival.

Broken Hand

version

Provides cooler

function for

bundle selling

with Coke bottle

drink.

©2013



Corporate Project:

Ocean Park, Coke and Mall852.com

Halloween Merchandise design

Pumpkin man

version

For Kids

©2013P.63

Crossover Program:

Mall852.com x Ocean Park Green Pirate Tee

• To promote Green Consumption of Seafood,

mall852.com follows WWF sustainable

seafood guideline to design and produce

Green Pirate Tee series.



©2013



Contact us…

For enquiry, please contact…

• Andrew Au-Yeung – Director

– Direct line: 3178 1120

– Mobile: 9156 0091

– Email: [email protected]

• Samson Chan – Head of Sales

– Direct line: 3173 9878

– Mobile: 9457 0548

– Email: [email protected]

Thank You!!

mall852 design solution portfolio

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