MALORYWHEATON

ART DiREcTOR

from where you are, to where you want to be.

from where you are, to where you want to be.

stylishly protective.

For odors that need

more than just a disguise.

A Blank CanvasLet Chemung Valley Be

The Pen to Your Poetry.Many creative professionals living in urban areas, like New York, find themselves bogged down and unable to produce innovative work after only a few short years. Writers lose their prose and artists lose their inspiration. Clear your canvas and indulge your imagination in the picturesque landscapes of Elmira, NY.

In the heart of Upstate New York lies the serene town of Elmira. A three hour drive from Manhattan, and you’ll find the peace of mind you have been searching for. You’ll leave behind the honking horns for a new soundtrack of chirping robins and singing eagles.This natural landscape has been an artists’ muse for centuries. Nestled right here in the

Chemung Valley, Mark Twain found the inspiration to write some of his most renowned novels including, The Adventures of Huckleberry Finn, A Connecticut Yankee in King Arthurs Court and Life on the Mississipi. He found the natural beauty of Elmira to be place of creativity and an esacpe from the chaos of urban life. You too, can find inspiration in Chemung Valley. From the quiet hill tops, to the trainquil river bends. Elmira, NY is sure to inspire you.

The Paint to Your Canvas.Perhaps one of the most appealing aspects about Elmira, NY is its beautiful scenery. Travel to the top of Harris Hill where you’ll find a breath taking view of much of New York or travel to the historic Eldridge Park, where you can release your inner child and take a spin on the Carousel. Life in the city is draining. Elmira offers a retreat for your tired and jaded eyes. Take a spin around the Carousel and awaken the imagination of your childhood. Ride the rapids of the Chemung River and feel the adrenaline again. Travel to the tops of the hills to heighten, excite, and liven your senses. Chemung Valley will invigorate your creativity, and inspire you to pursue your dreams. The Charcoal to the Sketch of Your Dreams. This humble town has produced some of the most driven and amibitious

indivudals in our country’s history. From Eileen Collins, the first woman to travel into outerspace, to Ernie Davis, the first African American to win the Heisman Trophy, to world famous designer, Tommy Hilfiger, to literary genius, Mark Twain. Elmira takes pride in flourishing creative and ambitious individuals.

Come to Elmira NY and let your inner creativity shine.Let go of the stresses of city life to awaken the writer behind your pen, to awaken the artist behind your paintbrush. Say goodbye to writers block; to the blank notebook pages, to the empty canvases, and to the sleepless nights Invigorate your mind in the natural beauty of Elmira, New York.

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GuERiLLA - GLADE

The insight behind the Glade campaign is that most air fresheners just cover up, or disguise odors. Glade Tough Odors, however, eliminates odors, rather than masking them. By taking conventionally odorous places, and “disguising” them, the campaign highlights Glade’s competitive advantage.

DiGiTAL - MAGic ERAsER

This digital advertisement would combine a traditional print ad with mobile technology. The viewer would be prompted to use their smart phone on the dirty counter pictured on the ad (through a QR code). using a “scrubbing” motion, the user would be able to test out the magic eraser; revealing a clean surface on the screen of their smartphones. in a sense, their phones would sort of become the product.