mama inspector. best russian startup 2014
DESCRIPTION
Mamainspector - is a one stop shop geo navigation mobile app that helps moms to get services & goods for children aged 0 to 13. It focuses on healthcare, educational, entertainment & feed organizations.TRANSCRIPT
The Problem:
The lack of unified trustful mobile guide with info about nearby services & goods for kids from o to 13.
The solution:
The one stop shop mobile geo application.
Make the world better. For kids.
General project description MamaInspector application
Value for customer:
For Moms - save time & get best servicesFor Business - get consumers directly
Make the world better. For kids.
General project description MamaInspector application
Customers:The project has B2C & B2B customers. The first are moms of kids from 0 to 13. The second are FMCG vendors & SMEs of goods & services in healthcare, learning, food & entertainment for kids from 0 to 13.
The market:
FMCG vendors & SMEs that provide goods & services in sectors: healthcare, learning, food & entertainment for kids from 0 to 13
Make the world better. For kids.
General project description MamaInspector application
The market size:
The Russian market is millions of USD. The global market is much more.
The way it works
Make the world better. For kids.
MamaInspector applicationGeneral project description
SEARCH for nearby organizations on map & GET directions
FIND OUT official info about services, contacts & read comments done by other moms
ADD comments + multimedia of what should be improved VOTE & SHARE ideas to social
accounts (FB, TW,VK,Google+)
Money flow:
Grants and money from prizes on special events: $8000 (Google + NGO);Own money: $40000;Others: $6000 (IT company);
Make the world better. For kids.
General project description MamaInspector application
Plans for earning money Our business model is very close to Foursquare for business. In order to put a place on the map SMEs pay monthly fee US$ 10 on the subscription base. For more info see Financial Projection file.
Make the world better. For kids.
The Team MamaInspector application
Role: General Management, Operations.Experience: 14+ years, leading people.Education: Higher education, Currently taking Ph.D degree in computer science (Intellectual systems)
The team includes UI/UX developer, mobile developers (native Android/iOS/Windows Phone), back-end developer, front-end developer. 7 people totally.
Maxim KanevskiyFounder & CEO of Gaika
Group LLC
13 October 2013. MamaInspector application took the 1st place & became the official map of Moscow government
Results
Winning the Google contest
22 December 2013. MamaInspector development team vizited Google Campus (Tel-Aviv) for training and advice on startup development.
Make the world better. For kids.
MamaInspector application
Google PlayMamaInspector application is created and uploaded* on Google Play.21 versions have been uploaded since September 20 2013.
Make the world better. For kids.
Done MamaInspector application
MamaInspector application is available on all Samsung smartphones sold in Russia.
In other countries the application is supported automatically if English description is added.
Samsung Apps Mobile
Make the world better. For kids.
Done MamaInspector application
AppStore
* 3 versions have been uploaded since January 2014
Make the world better. For kids.
Done MamaInspector application
Windows Phone
* 1st version have been published May 2014
Make the world better. For kids.
Done MamaInspector application
Mamnadzor.ruMamnadzor.ru website is created. The website is adapted for mobile devices.According to Google, there are over 5 thousand links leading to the website.
Make the world better. For kids.
Done MamaInspector application
Brand IdentitySlogan, logo and other attributes of brand identity were created.
Make the world better. For kids.
Done MamaInspector application
Plans for 2014. Startup development
1. Create application versions for Nokia X;2. Create a web site to see the places on the map & with personal account for
SMEs to register & pay mohnly fee.3. Add informing, reservation and online payment services to different types of
organizations;4. Create Web API for other regions and companies to integrate with the
project.
Production
Marketing
1. Work with vendors like Nokia, Samsung2. Work with municipalities & regional governments;3. Work with SME4. Create a partnership network with Advertising company that works on
FMCG market;5. Run co-branding initiatives “MamaInspector Recommends”.
Make the world better. For kids.
To be done MamaInspector application
Questions?Thank you for your patience.
Contacts:Max Kanevskiy The Founder & [email protected]
Make the world better. For kids.
MamaInspector application