Mamdouh FaragBetween Heroism and Egyptian TV Culture

Intro

Former Wrestler Achievements ART and “Lams Aktaaf” First to Introduce Wrestling in Egypt Mamdouh Farag’s Popularity

presents a particular kind of hero and is a product of Egyptian Television Culture

TV Shaping Mamdouh Farag

Availibilty of TV

Non Pay-Per-View Channels

Media Makes a Hero

TV Showed an “other side”

of Mamdouh Farag

Sha’bolla vs Farag

Celebrity Don’t Have to

Achieve Great Things Sha’baan .. Fool Seen as a Hero Farag .. Hero Seen as a Fool “The Extraordinary Individual”

What Made Him a Hero?

Absence of Other Egyptian Wrestlers Appearance in “Small Scale Society” Popularity Among the “Unsophisticated” Class Simplicity

Wrestling in Egypt

What’s WWE Egyptian Fascination

with WWE Social Need (Entertainment) Physiological Need

(Role Models, Masculinity) Lack of “Rough” Sports Farag –The Hero- Fullfills These

Needs

Farag’s Amazing Output & Egyptian TV Culture

Lams Aktaaf (All Ingelesh All Za Time) Weight Loss Commercials (Low Quality/Celeb Do Ads!) ..

Endorsing himself, not an international product “Al’et Moot" Movie (Series to Movies)

Why Farag?!!

Researching Latest Egyptian TV Culture Showing How Egyptian TV Viewers View Farag

(Hero vs Fool) Exposing the Factors that Makes Egyptian Celebrities