mamta final theases

Internship Report

MAMTA(MBA-BF)S140

Submitted by:Khuram

L1S09MBBF0014 Malik Farhan Iftikhar L1F08MBBF0016 Nadeem Ahmad

L1F08MBBF2053 Umar Ali Shah L1F07MBBF2031 Faculty of Management Studies

University of Central Punjab

Lahore, Pakistan

Spring 2011Table of Contents

Executive Summary

A. The Opportunities

Problem to solve or need to be filled

B. The Description of the Business

How Proposed Business Solve the problem or fills the need

C. Competitive Advantage

Description of the Business model

D. The Target Market

E. The Management Team

F. Brief Summary of Financial Projections

G. Description of What the Business Needs

The amount of capital needed and what the capital will be used for, if the plan is going to a potential investor

H. Exit Strategy for the investors (If the plan is going to investor)

The Business

I. The Opportunities

Problem to solve or need to be filled

J. The Description of the Business

How Proposed Business Solve the problem or fills the need

Company mission and objectives

K. Competitive Advantage

Description of the Business model

How business will create a sustainable competitive advantage

L. Current Status and Requirements

Description of where the business stand today

Description of where the business needs to move forward

Management Team

M. Management Team

Management Experience

Management Ability

Technical Expertise

N. Board of Directors

Number of Director

Composition of the Board

O. Board of Advisers

Number of advisers

Composition of the advisory board

How the advisory board will be used

P. Key Professional Service Providers

Law firm

Accounting firm

Business consultants

Company Structure, Intellectual Property and Ownership

Q. Organization Structure

Organization chart

Description of organizational structure

R. Legal Structure

Legal form of the firm

Ownership structure of the business

S. Intellectual Property

Patents, trademarks and copyrights applied for approved

Industry Analysis

T. Industry Description

Industry trends

Industry size

Industry attractiveness

Profit Potential

U. Target Market

Description of the target market

V. Competitive Position with Target Market

Competitor analysis

Marketing Plan

W. Product Feasibility and Strategy

Organization chart

Description of organizational structure

X. Pricing Strategy

Y. Channels of Distributions

Z. Promotion and Advertising

Operational Plan

AA. Method of Production or Service Delivery

AB. Availability of Qualified Labor Pool

AC. Business Partnership

Type of Business partnership

Purpose of Business partnership

AD. Quality Control

AE. Customer Support

Customer Support Strategies

Customer support obligations

Financial Plan

AF. Capital Requirements for Next 3 to 5 Years

Sources and uses of funds

AG. Overview of Financial Projections

Explain how financial projections are prepared

AH. Income Statements

AI. Cash Flow Projections

AJ. Balance Sheets

AK. Pay Back and Exit Strategies

Critical Risk Factors

AL. Management Risk

AM. Marketing Risk

AN. Operating Risk

AO. Financial Risk

AP. Intellectual Property Infringement

Appendix

AQ. Supporting Documents

Resume of founders and key employees

Picture of product prototype

Other documents as appropriate

I. Executive Summary

A. The Opportunity

Problem to Solve or Need to FilledHuman life becomes more beautiful, when having a baby. The atmosphere of the house becomes more charming, when a new life enter to its surroundings.

After the birth of child, one needs to take care of all things necessary for child care and lift.

It became a hard job to list down all necessary items like baby diapers, blankets, towels, body suits and cotton buds and baby gowns etc.

In todays busy life parents has to face a lot of difficulties to find appropriate and necessary products for infant.

As a brother, sister or a family member you get engaged yourself in the problem that what will be presented to the new comer.

Buying items from market for new born baby seems a hard and time consuming procedure.

There are many products in the market, it is difficult to distinguish between the best one.

Not all products are available at one time or in one place.

It seems difficult for the working mother or father to search for all shops.

B. The Description of the Business How proposed business will solve the problem or fills the need To fulfill the need of customers we have designed gift pack named as Mamta.

During designing process of gift pack Mamta focus will be mother and infant. This gift pack will be available in different sizes, consists of items requested by parents.

We will provide these gift packs at your door step.

Parents will be newly to search for products, and we plan on providing quality products, especially for infant use.

Checklist started once for your child, it never ends up. Every day needs and demands change and so the list goes on and, Furthermore, this gift pack can be as large as you want. Our gift Pack consist of following 6 major sections related to (0 to 6) months and (6 to 1) year babies.1. Bathing and Clothing2. Toys

3. Cosmetics4. Safety measures

5. Eatables and Accessories

C. Competitive advantage

Description of the Business Model

There are no standard business models, there are no formats & rules dictating how to compete in a particular industry.

Our business model depends on gathering resources and capabilities possessed by it.

However, it can be classified as a commercial business model innovation of our country as we strive to revolutionize how baby products are sold in this industry.

Sustainable Competitive Advantage:

Goodwill will be our sustainable competitive advantage, as we are the first mover in our country.

D. Target MarketOur target market consist of those male and female who are

Parents

About to be parents

Adults

Those adults are also include in target market who plan for giving gift pack on events like at new baby birth in family.E. The Management Team

Management team plays a vital role in the maintenance and improvement of business activities.

Our management team consists of four group members.

It is a partnership business and we all group members share the risk, cost and responsibilities.

Each partner is self-employed and takes the share of profit.

All of us share in decision making and is personally responsible for any debt that the business runs up.a) List of Employees:

STAFF SALARIESNUMBERS

Delivery Boys3

Sweeper1

Packing Boys2

F. Brief Summary of Financial ProjectionsMamta is new startup business that is why it has no past or historical financial data. We analysis the need and conduct survey along with the past data of direct competitors. This survey helps us to forecast the projected sales, Income statements, Balance sheets and Cash flow statements from current year till next 2 years.

There are 4 active members who are financially supporting the new business idea with 4,000,000 Pak Rs. Equity proportion of these members is 25%.

Mamta is partnership business so all 4 active partners will share the risk and rewards of all financial activities.

Profit After Tax 3,270,235 5,145,924 6,868,706

As per financial statements Mamta is gaining 3,270,235 Pak Rs. Profit during its 1st year, 5,145,924 Pak Rs. Profit during 2nd year and 6,868,706 Pak Rs. Profit during 3rd year.

G. Description of what the Business needs

The amount of capital needed and what the capital will be used if the plan is going to the potential investor

Total Start-Up Cost2,230,090

After composing all costs and expenses total startup cost required for Mamta is about 2.2 Million Pak Rs.INITIAL INVESTEMENTTOTAL

Equity4,000,0004,000,000

Debt00

TOTAL INVESTEMENT4,000,000

Total Net Cash Inflow

5,843,1657,812,1369,628,048

After commencement of business Mamta receives total cash inflows of 5.8 Million in 1st year, 7.8 Million and 9.6 Million in 2nd and 3rd year respectively.H. Exit Strategy for the InvestorAfter analysis of all risk and exit ways of business, Mamta has designed its exit strategies if business plan does not work or goes to investor.

Mamta has designed different clauses to recover the cost incurred during the business course.The exit strategies of Mamta are Partnership deed must be signed by all the partners.

No partner can quit from business before 5 years.

After 5 years, if a partner wants to quit from the business then he has to inform at least 1 year before.

If any partner quits from business after fulfilling all obligations, he or she will get his share after 2 years.

In case of loss in business, every partner will be liable for his or her share in the organizationII. The Business:

A. The opportunity:

1. Problem to solve:

Human life becomes more beautiful, when having a baby. The atmosphere of the house becomes more charming, when a new life enter to its surroundings.

After the birth of child, one needs to take care of all things necessary for child care and lift.

It became a hard job to list down all necessary items like baby diapers, blankets, towels, body suits and cotton buds and baby gowns etc.

In todays busy life parents has to face a lot of difficulties to find appropriate and necessary products for infant.

As a brother, sister or a family member you get engaged yourself in the problem that what will be presented to the new comer.

Buying items from market for new born baby seems a hard and time consuming procedure.

There are many products in the market, it is difficult to distinguish between the best one.

Not all products are available at one time or in one place.

It seems difficult for the working mother or father to search for all shops.

B. The Description of the business:

1. How proposed business solve the problem:

To fulfill the need of customers we have designed gift pack named as Mamta.

During designing process of gift pack Mamta focus will be mother and infant. This gift pack will be available in different sizes, consists of items requested by parents.

We will provide these gift packs at your door step.

Parents will be newly to search for products, and we plan on providing quality products, especially for infant use.

Checklist started once for your child, it never ends up. Every day needs and demands change and so the list goes on and, Furthermore, this gift pack can be as large as you want.

Our gift Pack consist of following 6 major sections related to (0 to 6) months and (6 to 1) year babies.

6. Bathing and Clothing7. Toys

8. Cosmetics9. Safety measures

10. Eatables and Accessories

2. Mission Statement:

Our main perspective to being inexistence is to provide solution for parents, through providing all infant items at their door step.

3. Vision Statement:

To become Pakistans first best company providing top quality infant products that trigger the senses of parents, who wants to buy trendy and quality products.

4. Objectives: To capture maximum market share.

To gain first mover advantage and will compete with its rivals to maintain this feature.

To provide maximum value to customers and stakeholders.

C. Competitive Advantage: Business Model:

1. Description of the Business Model:

There are no standard business models, there are no formats & rules dictating how to compete in a particular industry.

Our business model depends on gathering resources and capabilities possessed by it.

However, it can be classified as a commercial business model innovation of our country as we strive to revolutionize how baby products are sold in this industry.

Sustainable Competitive Advantage:

Goodwill will be our sustainable competitive advantage, as we are the first mover in our country.2. How Business will create a Sustainable Competitive Advantage:

Our business is sell out the all necessary Infant products and we will create our sustainable competitive advantage through

Selling of product from business center to door step

Availability of all items collectively on one spot Our reputation that will increase with the passage of time.D. Current Status and Requirements:

Our business plan is to sell the all possible newborn items collectively on one spot, in a gift pack as per customer requirement.

We all group members are not only passionate about the success of our business idea, but to make it possible we need to work as a team and strong financer for our business.

1. Description of where the Business Stands Today:

Currently our business stands on pre-trial (Introduction) phase, we look for growth through innovation and quality services.

And our future Prosperity depends on the Following Important Aspects:

Passion and desire will play a key role in advancing towards success.

Management experience and keep a close eye on sound strategies against competitors.

Furthermore, reputation recognition increased quality and excellence of services.

We have experienced, qualified and passionate management team.2. Description of where Business needs to Move Forward:

In start we supply our products directly through our business center, after a short period when got reputation then submitted through retailers and vendors. Competitive Analysis:

As there is no direct market related to new born babies till 1st year in Pakistan.

All items are collectively not available at a single place.

Mother Care is only brand which is serving in Pakistan market. But mother care is catering general kinds of items for babies.

Mother care is dealing items from new born baby till 6 years. So they have low variety of items related to new born babies till 1st year. Following Items are Deal by Mother Care: 1) Towels & Robes2) Lotions

3) Feeders & Nipples4) Creams

5) Blankets6) Powders

7) Baby Cart8) Oils

9) Dippers10) Baby wipes

11) Prom12) Safety belts

13) Walker14) Car Seater

III. Management Team:

A. Management Team:

Management team plays a vital role in the maintenance and improvement of business activities.

Our management team consists of 4 group members.

It is a partnership business and we all group members share the risk, cost and responsibilities.

Each partner is self-employed and takes the share of profit.

All of us share in decision making and is personally responsible for any debt that the business runs up.1. Team Experience, Abilities and Technical Expertise:

Khuram (Managing Director):

Mr. Khuram had done Bachelor of Arts from university of Punjab. During his graduation Mr. Khuram starts to monitor his family business of fast food, sweets & bakers. His vast experience in his family business makes him sound in business management and monitoring.

Nadeem Ahmad (CFO):

Mr. Nadeem Ahmad had done bachelor of commerce from university of Punjab. After finishing his graduation Mr. Nadeem Ahmad starts his career as junior finance manager with NIPA (National Institute of Public administration) that is governed and monitored by Pakistan army.

Umar Ali Shah (Marketing Manager):Mr. Umar Ali Shah had done his Bachelor of Commerce from university of Punjab. After finishing his Graduation Mr. Umar Ali Shah Starts his Career with 360 solutions call center as area sales manager. He has also working experience as credit card sales manager with bank Alfalah.

Malik Farhan Iftikhar (HR Manager):Mr. Malik Farhan Iftikhar has done his Bachelor of computer sciences from university of south Asia. During his graduation his starts work with Innovator developer software house as a graphics designer. After completion of his graduation he start job in Govt. I.T department as a project coordinator.

B. Board of directors:

The role of BODs is to oversee and monitor the activities of the business. As our business is in initial (Introduction) stage, based on partnership so our board will consist of our team members.

Business Angels:

C. Board of Advisors:

1. Board of Advisory:

MR. Zafar Mahmood

(Owner of Al-Kuwait Fast Food, Sweets & Bakers)Ch. M. Zulqarnain Wahlah

(Wahlah Law Associates)

(Advocates & Legal Consultants)

Mr. Syed Shanam Ahmad

(Owner of General Tire Traders & Wholesaler)

Mr. Muhammad Adeeel Bilal

(Naseaa Business Solutions (Pvt) Ltd)

2. Mamta Board of Advisors Includes:

3. How the advisory Board will be used:These persons help, advise, monitor and guide regarding market and business operations.

D. Key professional service Providers:

1. Law Firm:

LawyerCh. M. Zulqarnain Wahlah

Company NameWahlah Law Associates

(Advocates & Legal Consultants)

Address8- Nabha Road, Opp. Custom House, Lahore

Contact0333-4209990

2. Accounting Firm:

As our business is at initial (Introduction) stage so our company did not required any external accounting firm.

All the financial activities will be managed by our chief financial officer (Mr. Nadeem Ahmad).

3. Business Consultant:

Company Name:Naseaa Business Solutions (Pvt) Ltd

Address:Suit # 01, 2nd floor, Shamim Square Main Market, Gulberg-II, Lahore.

Contact:0321-9603362, 0333-4266645

Email:[email protected]

IV. Company Structure, Intellectual Property and Ownership:

A. Organizational Structure:

1. Description of Organizational Structure:

Our organizational structure is simple and internal. We formalized our work in such a way that we all member are linked together.

Our organization based on matrix structure. This type of structure schema hierarchical throughout all departments and create project teams composed of people from all departments or divisions.

Unlike conventional methods, our methodology is based on two way communication. All members are linked together to talk to each other.

By the help of this approach, it will be easy to analysis that what is good for business activities and business as whole.

This structure help the members to share ideas among themselves relaying on the acquired knowledge and experience in different areas to form up a proposed solution.

This structure also enables to maintain a small snap of control on business, at first our business is at initial stage but when with the passage of time business will expand , it help us to maintain hierarchical control over the business.

2. Organizational Chart:

2.1 Description of Organizational Chart:

Financial Department:Mr. Nadeem Ahmad control, monitor and manage this department as a chief financial officer of Mamta.

He is responsible of monitoring all the financial activities; prepare annual reports, audit reports and budget policy of the business.

Marketing Department:

Mr. Umar Ali Shah control, monitor and manage this department as marketing manager of Mamta.

He is responsible to keep an eye on competitors, formulate strategies and promote the business to achieve great market share.

HRM Department:

Mr. Malik Farhan Iftikhar control, monitor and manage this department as a human resource manager of Mamta.

He is responsible to hire people, motivate employees to increase the work efficiency. As our business is on initial stage so we need small span of employees.

2.2 Job Description:

a. Finance Manager:

Key Responsibilities:

Monitor all financial activities and financial aspects of business. Applicant must have knowledge about preparing annual reports, audit reports and establish budget policy.

Job Requirements:

Job Title:Finance Manager

Job Type:Permanent

Job Location:Lahore

Minimum Education:Masters Degree

Degree Requirement:MBA in Finance

Experience:2-3 years in related field.

b. Marketing Manager:


Keep an eye on competitors, formulate strategies and promote the business through advertisement and sales promotions to achieve great market share and represent our brand at national level.

Job Requirement:

Job Title:Marketing Manager

Job Type:Permanent

Job Location:Lahore


Degree TitleMBA in Marketing

Experience2 years in related field

c. Human Resource Management:


The main objective is recruitment, selection, orientation, motivation, performance evaluation, performance appraisal and retrenchment of employees.

Job Requirement:

Job Title:HRM Manager

Job Type:Permanent

Job Location:Lahore


Degree Title:MBA in HRM

Experience:2 years in related field

d. Other Employees Job Description:

Key Responsibilities:Must have knowledge to manage different tasks like time delivery and address. Must have the potential to supervise and monitor the packing and distributing. Must have command on public relation and know how to deal with customer during the marketing of the product.

Job Requirement:

Job Title:Brand Manager

Job Type:Permanent

Job Location:Lahore

Minimum Education:Under Graduate

B. Legal Structure and Ownership:

1. Legal Form of Organization:Legal structure of our business is partnership.

Its a partnership business and we all group members share the risks, costs and responsibilities of being in business.

Each partner is self-employed and takes a share of the profits.

All of us share in the decision-making and is personally responsible for any debts that the business runs up.2. Ownership Structure of the Business:

Mamta is a start up business and currently consist of four active partners.

The partnership is divided among each member as per their share of finance invested in the business.

1) Khuram (Managing Director)

2) Nadeem Ahmad (Chief Financial Officer)

3) Umar Ali Shah (Marketing Manager)

4) Malik Farhan Iftikhar (Human Resource Manager) Owners Liability:

Liability of owner in Mamta is limited. If business goes fail, only shareholders are liable to suffer loss. Continuity of the Business:

If any member of the company get retire or in case of death of any member, business will not be affected. The transfer of the interest will be done as by laws of company with agreed terms and conditions.

Profit and Loss Distribution:

All the profits and losses are divided among all members as per their investment proportion in the business.

C. Intellectual Property:

1. Patents, Trademarks and Copy rights:

Company Name:

The business will register under the name of Mamta.

NameNo. of CharacterColors and ShadesFont SizeFont Style

MAMTAM,A,M,T,A = 6Maroon, Dark Purple & white 78Times New Roman

Company Slogan:

The slogan trademark of Mamta is known as Bachpan Ka Pahla Tohfa. It consists of following number of characters.

WordsNo. of CharactersColors and ShadesFont SizeFont Style

BachpanB,a,c,h,p,a,n = 7Silver with Blue Background78Times New Roman

KaK,a = 2Silver with Blue Background78Times New Roman

PahlaP,a,h,l,a = 5Silver with Blue Background78Times New Roman

TohfaT,o,h,f,a = 5Silver with Blue Background78Times New Roman

Company Logo:

The above is the diagram which will be registered as a company trademark.

ShapesColorsShades

Baby in BlanketSkin, Pink, Yellow and WhitePink and white Shade

v. Industry Analysis:

a. Industry Description:Pakistan is a under development country. It occupies small region in south Asia but it has significant improved economy. Lahore is known as the most popular, developed city of Punjab province. In recent year a lot of changes are occurred for the betterment, beauty and improvement of lifestyle.

Trend of buying imported goods and items for new born baby is significantly increased in middle and upper class families. The high birth rate (24.81 per 1,000 population) give us a opportunity to provide all the quality new born baby check list items to parents and parents to be in an affordable range.

Although life style of peoples are becoming change a lot of women in cities are now doing jobs, some women are much busy in family activities due to joint family structure in Pakistan.

Now people dont have enough time to think about the products and it become challenging task to go in market and search your required products. We would like to provide gift pack that consists of all the necessary checklist items for your infant.

i. Industry Trend:

Newborn baby clothing have same importance as it is with adult clothes, each season make sufficient change in fashion, style and choice of peoples. Trends and style come in and out with the passage of time and requirements.

People dont like to wrap simple clothes to their babies. If you look around yourself, parents specially mothers are clothing their baby cute, fashionable and new verity. It seems to be Trend these days.

Every newborn baby gets all the attention of its surroundings in the1st 5 years of life, either its family gathering or mothers group.

We brought the idea of gift pack which consists of all essential items for new born baby, to fulfill the need of having everything collectively on one spot.

Industry trend can be measured by following factors: Organizational Environment

Industry Size

Industry attractiveness

Profit Potential

Industry Life Cycle1) Organizational Environment:

In organizational environment we have External Environment

External environment of any company includes the following factors.

a) Industry Environment

b) Macro Environment

a) Industry Environment:

In industry environment following factors can greatly influence our business:

Threat of new entrant

Bargaining power of buyers

Bargaining power of suppliers

Rivalry among competitors

Substitutability Threat of new entrant: (High)

In retail market, baby clothing are most popular and attractive categories. This industry has a lot of potential of growth especially in Pakistan.

So threat of new entrant will always be high due to large number of expected competitors and high profit margin. Bargaining power of buyers: (High)

Buyer always has greater influence on buying. Bargaining power of buyers will be high due to availability of all products collectively on one spot. Bargaining power of suppliers: (low)

Buying power of suppliers will be low due to large number of suppliers available in market.

Rivalry among the competitors: (High)

Currently there are not a very large number of competitors but after Mamta the rivalry among the local competitors might increase. Substitutability: (High)

Due to our product uniqueness, assembling and packing, substitutes are not very high.

b) Macro Environment:

A lot of concerns beyond the company control might influence on the Mamta development.

Macro environment of Mamta includes the following factors:

Political factors

Technological factors

Social factors

Economical factors

Political Factors:

Legal and Political forces has great importance for every industry in country.

In Pakistan political position is highly instable and it might influence on the operations of Mamta.

Technological Factors:

Mamta make the product availability possible within 24 hours whereas customer can place order through website and phone call.

This makes Mamta strong in technological factors then other competitors. Social Factors:

Social forces of a country show the norm, values, need and culture of its people.

It will take time for Mamta to create a strong relationship and brand name with customers. Economical Factors:

Availability, production and distribution of resources can affect by the economic forces. As inflation rate is high in Pakistan, it can affect the Mamta.

But our gift packs are available at best prices as comparative to market.Size of Business

Smaller BusinessLarger Business

Stage

of

Industry

LifeDeclineCell-5

Niche-Low-Cost

Niche-low-Cost / DifferentiationCell-9

Low-Cost

Low-Cost-Differentiation

Multiple

MaturityCell-4

Niche-Low-Cost

Niche-Differentiation

Niche-Low-Cost / DifferentiationCell-8



Multiple

Shake outCell-3

Niche-Low-Cost

Nice-Differentiation


Low-Cost Differentiation


Multiple

GrowthCell-2

Niche-Low-Cost

Niche- Differentiation


Low-Cost Differentiation


Multiple

EmbryonicCell-1

Niche-Differentiation

2) Industry Size:

As clothing and other required accessories are basic needs. The industry size for such goods and items is large. Many small scale businesses are producing such items. A lot of items are imported from other countries like china.

These items are increasing the competition day by day.

3) Industry Attractiveness:

Mamta is attaining two different types of industries at a time.

1. Retailing

2. Distribution / Delivering

In retailing of items, Mamta sell its items through its business center.

In delivery, gift pack will be delivered at customer door step.

High profit in the industry can avail because our idea is unique and we are providing the entire baby checklist items collectively on one spot.

As birth rate is high in Pakistan, it is expected that there will be a large number of customer whose need is to be fulfilled.

4) Profit Potential:

It is expected that Mamta will gain high profit potential. A lot of work is to be done with help of local suppliers and our out sourcing.

Cost on each gift pack will be reasonable, this help to gain more revenue to exceed from break even.

B. Target Market:

Our target market consist of those male and female who are

Parents

About to be parents

Adults

Those adults are also include in target market who plan for giving gift pack on events like at new baby birth in family.i. Target Segment:

There are different classes in Pakistani society. We plan to target peoples having more than 15,000 salaries. This range consist of

Middle class

Upper class

People who want to buy best for their children regardless of income

Our gift pack will be available at a very reasonable price which also enables the lower middle class peoples or those who want to buy best for their children regardless of income or economic condition.C. Competitive Position with Target Market:

Competitor Analysis:To analyze the strength and weakness of the competitor, we had done our competitor analysis.

Competitors of Mamta fall into two major sections.

a) Direct competitors

b) Indirect competitors

Direct Competitors:

Currently we dont have any direct competitor because our product and idea are unique.

Our idea is to provide

1. All the related baby items in gift pack

2. Delivery at your door step

But there are some international brands who would consider as our direct competitors because of their imported garments and shops, like1. Mother Care

2. Baby Shop

3. Next

4. Potpourri

5. Bareeze - Minnie Minors

Indirect Competitors:

Currently Mamta is considering two types of indirect competitors

1. Competitors with same product line

2. Competitors with different product line

Competitors with Same Product Line:

In this category those peoples are include who are selling new born baby items such as1. Al-Fatah6. B-Bushh

2. Hyper Star7. Bonnie Jeans of NYC

3. Jalal Sons8. Royal Baby Boutique

4. Kids Wear9. Bumble & Bumble

5. Baby & Baba10. Mamas Boy Daddys Girl

These vendors are selling new born baby items at a very cheap quality but people buy them.

Competitor with Different Product Line:

We also analysis that there are still some competitors who have enough potential to be our strong oppose. Such as,

1. Chen One

2. Nishat Linen

3. Bed & Bath

These businesses have different product line but they have enough capability to start selling new born baby products..

VI. Marketing Plan:

To compete in todays busy and competitive market; there should be a strategy that ensures critical competition to your product and services.

BCG Matrix:

In BCG matrix, the following factors can identify our products position:1. Industry Growth Rate (High)

2. Market Share (Low)

By considering all stated factors, our product will be question mark.

SWOT Analysis:

Strengths:

Mamta has following strengths:

1. All products in one gift pack

2. All quality and imported products from well know markets

3. Strong supply chain Weakness:

There are chances that Mamta has to face following weakness:

1. Less Awareness about Product among People.

2. Have no super store of us.

Opportunities:

There are following opportunities for Mamta:

1. Products modification as per customer need and demand

2. No direct competitor so can hold good market position

3. Mamta itself has attraction which helps to produce brand recognition.

Threats:

There are following threats for Mamta:

1. Economic condition of country

2. In case of tragedy, supply chain can be disturbed3. Government Rules and Regulations (Taxes, Management Strategies)

S.W.O.T Matrix:

Strengths-SWeakness- W

All products in one Gift Pack.

All Quality and Imported Items.

Strong Supply Chain.Less Awareness about product among people.

No Super Store for us.

Opportunities- OSO- StrategiesWO- Strategies

Products Modification as per Customer Need.

No Direct Competitor.

Brand RecognitionLow Cost Structure

Price Penetration

Specific Product LineStrong Campaign Regarding to Product Awareness.

Provide Maximum Quality Service and Operation.

Get Maximum Market Share.

Threats- TST- StrategiesWT- Strategies

Economic Condition of Country.

In case of Tragedy, Supply Chain can Disturbed.

Less Specialized in Field.

Low Cost Structure.Strong Campaign Regarding to Product Awareness.

Cost Based Strategy

P.E.S.T Analysis:

Political Factors:

Political environment of a country always effect on Business operations, new entrant in industry and buying power of public. From last few years, government is playing role in the improvement of business sector and encouraging new comers in the field of business.

New licenses are being awarded to lot of new businesses, products and ideas. Present Government support business environment in Pakistan markets, its help to grow industry rapidly.

Mamta management strongly believes that current Govt. will perform well and must take further steps for the improvement, smoothness of business operation in Pakistani environment. Economic factors:

As compare to foreign countries inflation rate is unstable in Pakistan. Due to inflation spending power of customer has infected. As economy increase in Pakistan, spending power will make positive effect on the production industry.

After September 11, global economy of the world is in depression. Fighting against war on terrorism make negative effect on Pakistan economy. However this effect is short term. Our economy is become to boom due to foreign remittances.

Social Factors:Influence of social and cultural factors varies from country to country. In Pakistan, joint family system is common and social structure is tied.

Trends are changing rapidly, as public is getting educated and is seeking to achieve professional goals. Now, customers are more aware of market conditions and available options, and want to gain the best value for their money.

Need of facilitation is increasing because customers are spending so much time and money on benefits.

Customers now desire for value added services in less time as with superior quality. Although Pakistans social culture is very liberal. People like less costly but quality products and services.

Mamta management is also focusing on the desire of people as per their demand and satisfaction.

Technological Factors:

Technology plays a vital role in the product development. It gives competitive advantage in the industry.Demand for technology is becoming essential for business innovators.

In todays fast moving world internet is playing its deep role in information sharing and knowledge updating. Now, customers can do:

1. Online booking.

2. Inquire about products.

3. Inquire about upcoming trends.

4. Check status of their order placing.

5. 24/7 access

There are also some problems with technology enhancement.

Rapid changing is occurring in technology. Selection of appropriate technology also has a great influence on products and industry as well.

Un-appropriate advancement in technology can lead to offset pressure on costs.

Porters Model:

Competitive Grid:

COMPETITIVE FORCESTHREAT TO INDUSTRY PROFIBILITY

LOWMEDIUMHIGH

THREAT OF NEW ENTRANT

BARGANING POWER OF BUYER

BATGANING POWER OF SUPPLIER

RIVILARY AMOUNG COMPETITORS

THEART OF SUBSTITUES

Competitive Grid Rating:

RATINGSBESTGOODAVERAGE

321

NAMEMamtaMother CareChen oneBaby EnemBaby Shop

Product Features33322

Compatibility of Products with Popular Platforms13322

Access to Distribution Channels32211

Quality of Products23322

Price22121

Marketing Support22221

Quality of Customer Service23322

Total Score1518171311

A. Product Feasibility and Strategy:

1. Product Strategy:It is an important tool in product management and formulation of strategies for business. It is a vision that defines where a company wants to go, how it will get there and why it will be successful.

Mamta strategy states

Where the company wants to go?

a. Company wants to provide the quality and quantity of goods and services in daily usage of life.

b. Company wants to build strong brand recognition in general public.

How it will get there?

a. Company will get it by providing best quality products and services.

b. For this purpose company have strong, competent and hard working team.

Why it will be successful?

a. Company will be successful by fulfilling desire and need of customers.

b. By building strong relationship with customers.

c. By achieving total efficiency.

Marketing Mix:

It is also known as 7 Ps of service marketing mix.

1. Product2. People

3. Price4. Process

5. Place6. Physical Evidence

7. Promotion

Product Planning:It is a process of identification and development of new products.

It helps in following manners:

a. It make choices that in which business ideas company should invest

b. Help to create a framework for decision making

c. Help to avoid the expensive dead ends.

d. Help to conduct survey

e. Research on competitors

f. Help to identify the emerging trends.

Mamta plan to provide the following aspects for customer attention and satisfactiona. Quality of products

b. Packaging

c. Home Delivery and so on.

Mamta Product Strategy Includes:

Total Quality Management (TQM):

Mamta will use TQM for the improvement in product quality. Whole human resource will be involved in this process.

Product Development:

It is a process of bringing new products and benefits to market.

Mamta is following the product development because

1. Introducing the necessary products for new born babies

2. Introducing the complete check list of items

3. Providing all items collectively in one gift pack

4. Adding quality in the products

The Innovation Strategies:

It helps organization to achieve success in product development.

Depending on the market and strategy risk, following innovative strategies are used

a. Offensive Strategies

b. Opportunities

c. Combination of both (Offensive + Opportunities)

Mamta development is indicating our offensive strategies.

Features and Benefits:

1. Check list of necessary items collectively on one spot

2. Attaining those customers who have to spend extra time to find all the quality products for infants.

3. Hired qualified and expert employees which help to make sure that customers understand our products.

4. Delivery of products to right person at right time.

5. Special gift pack for special occasions on demand or at special orders.

Success Rate of the Product:

More home work (Pre Development work) will be done before the launch of Mamta in the market.

Proper execution of launching will make product successful in the market.

All the resources must be placed in, to operate successfully.

For customer better understanding and knowledge about the product, awareness campaign will be launched.

Product Life Cycle:

In product life cycle Mamta falls on introductory stage. At start it has almost low or no profit but by compiling the strategies, it will soon recover breakeven point.

Mamta Image as Brand:

Mamta image as a brand will be shaped as

1. A Value Added

2. Different from other products

To attain special attention and different position in market and among customers, special marketing efforts will be done.

Branding Strategies:

Mamta will be promote as

1. New Brand

2. Different from others

3. Containing Unique Attributes

4. Gift pack according to demand

Product Category:

It will be categorized as

1. New Brand as per demand

2. Quality of products in one gift pack

3. Delivery at door step

Brand Positioning:

Mamta will be positioned among customers on the basis of following benefits

1. A strong product line containing all the check list items of new born babies.

2. Delivery at door step.

3. All check list items in on gift pack.

4. Reduce time of thinking, planning and searching.

5. Available at one spot.

Brand Development Strategies:

Mamta is focusing on its gift packs which are at present not available by any of its competitors.

So for brand development Mamta is focusing on

Fastest Packing

Delivery on time.2. Concept Testing:

A questionnaire survey have conducted from random sample of

People at different departmental stores having kids.

It helps to analysis the idea. We found that a lot of people like our idea and are interested in using if such product or service is available in market.

3. Usability Testing:

Mamta conduct a usability test by offering the gift pack to random sample of

1. People in market place

2. Over the internet

All the participants like the gift pack and analysis it as a useful gift pack because1. It fulfilling the need

2. Containing good quality products.

3. Containing good quantity of products.

4. Easily available.

On the basis of following factors we conduct concept testing.

B. Pricing Strategy:

Mamta made its pricing strategy on the basis of following factors

1. Quality of Goods

2. Quantity of Goods

3. Market Value

We set our gift pack prices below of our competitors. We compose three types of gift packs.

1. Basic gift pack

2. Super gift pack

3. Combo gift pack

GIFT PACK 1 / (BASIC)ITEM NAMEQUANTITYPRICEMAMTA PRICE

Night Dress1200250

Burp Clothes1200250

Caps24050

Globs24050

Shoes1150190

Bunyan390120

Socks24060

Blanket1500600

Bib6120150

Towel1120150

Handkerchief24060

Soap15070

Lotion190110

Shampoo17090

Powder17090

Baby Wipes190110

Bath Tub1250300

Grip Water14050

Feeders1250300

Pampers1370400

Tether14050

Oil17090

Ear Buds14050

Teeth Ring13050

Total2,5003,500

GIFT PACK 2 / (SUPER)ITEM NAMEQUANTITYPRICEMAMTA PRICE

Burp Cloths1190250

Crib Sheets1150180

Pillows1150180

Pampers1370375

Shoes1150180

Diaper Bag160100

Bottle Bag1150180

Potty Trainer1250350

Dipper Changing Table150100

Key Toy16080

Musical Mobile Toy1150200

Photo frame16080

Boiler1190250

Brush for feeder190100

Prom112001800

Powder Container170120

Brest Pump1150155

Caps14060

Globs24060

Socks24060

Tether14045

Total3,5004,925

GIFT PACK 3 / (COMBO)ITEM NAMEQUANTITYPRICEMAMTA PRICE

Burp Clothes1200250

Baby Cart112001800

Travel Bag1400500

Walker120003000

Sting Chair1500690

Total4,3006,200

C. Channels of Distribution:

Different distribution channels are used by Mamta

Direct Selling:

Mamta sell its products directly to customers. Process flow for that purpose is

1. Take all the check list items through sourcing

2. Tagging of items according to requirements

3. Packing into designed gift pack

4. Server to customer directly by

a. Telephone call order

b. Internet placed order

c. Through outlets

D. Promotion:

In this section Mamta will choose those channels which will be more appealing to audience and promote it.

These are:

1. Electronic Media

a. Mamta Own Website

b. Face Book

c. Skype

d. Twitter

2. Newspaper

a. Jang

b. Nawa-e-Waqt

c. Dawn

3. Outdoor Advertisements

a. Banners

b. Bill Boards

c. Flyers

d. Standee4. Personnel Selling

5. Direct Phone SellingE. Place:People you're trying to get to buy from you actually know you exist by selecting the right place.

On the behalf of above factor, Mamta has

Select the model town link road area for point of sale.

It is big market of model town and is in center in between Gulberg, DHA, Johar town and Township.

So initially we are catering big society of Lahore city.F. People:People make or break any marketing campaign. Because we are marketing to peoples and they take out their wallets to buy products and services.

On the other hand recruiting the right staff and training them appropriately is necessary in business.

On the behalf of above factors, Mamta is focusing to

Keep a close eye on staff behavior.

Give maximum value to customers.

G. Process:Make each and every process your customer goes through as easy for them as possible.

By considering the above factor, Mamta is design

Single step items selection.

Ease in payment process.

Ease in collection of items.H. Physical Evidence:You want your customer to experience the product as much as possible, even before they pay you money through trials, samples, etc.By considering the above factor, customers can

Check the sample Gift Pack.

Select the Pre-Designed Gift Packs.

Customize as per their demand.VII. Operational Planning:

A. Method of Production and Service delivery:Mamta will deliver its products from its outsourcing. Product tagging and packing will be done by employees through our workshop.

Mamta will get products from following suppliers in market:

Name of Company:AL-FALAH TRADERS

(Importers & Whole Salers)

Name of Supplier:Sardar Muhammad

Business Location:18 / B, Shah Alam Market, Lahore

Contact Number:042-7631947, 7652057

Name of company:Al-BABAR GARMENTS

Name of Supplier:Yasir Ali

Business Location:8 / C Muqdas Plaza, Shah Alam Market, Lahore

Contact Number:042-7673433, 7673434

Name of Company:ONE TEN TOYS

Name of Supplier:Ghulam Ghous & Brothers

Business Location:Shop No.2, E / 160 Al-Fatah Market, Shah Alam Market, Lahore.

Contact Number:042-7667024, 0321-9860684

Delivery Service:

Product delivery will be done by our employees under the umbrella of Mamta. We will deliver our product within 24 hours in Lahore.

(Note: Initially we will not deal outside of Lahore city.)

B. Availability of Qualified Labor Pool:

Management Team:

Mamta has skilled, qualified and experienced management.

These are:

Khuram (Managing Director):

Qualification: Mr. Khuram had done Bachelor of Arts from university of Punjab.

Experience: Monitor his family business of fast food, sweets & bakers.

Nadeem Ahmad (CFO):Qualification: Mr. Nadeem Ahmad had done bachelor of commerce from university of Punjab.

Experience: Junior finance manager with NIPA (National Institute of Public administration) that is governed and monitored by Pakistan army. Umar Ali Shah (Marketing Manager):

Qualification: Mr. Umar Ali Shah had done his Bachelor of Commerce from university of Punjab.

Experience: Starts his Career with 360 solutions call center as area sales manager. He has also working experience as credit card sales manager with bank Alfalah.

Malik Farhan Iftikhar (HR Manager):Qualification: Mr. Malik Farhan Iftikhar has done his Bachelor of computer sciences from university of south Asia.

Experience: Govt. I.T department as a project coordinator.b) List of Employees:

STAFF SALARIESNUMBERS

Delivery Boys3

Sweeper1

Packing Boys2

C. Business Partnerships:

Mamta is a partnership business. It is register under company ordinance 1932.

Types of Partnership:

Suppliers:

Our suppliers are not our direct partners in true sense because Mamta will get only raw martial from them on daily basis and adjust the payment on the spot.

Distribution Channels:

a. Our own outlet

b. Self selling

c. Website order

d. Phone orders

e. Al-Fatah

f. Makro

g. Metro

h. Hyper star

D. Quality Control:To provide the best quality of products and service, Mamta is following different approaches.

Total Quality Management:

To provide the best quality of products and services, every employee of Mamta is deeply involved in quality control.

Societal, Ethical and Consumer Issues:

Mamta responsibility approaches about society are

Towards General Public: Employing Local Peoples

Participation in the improvement of Nonprofit Organizations

Community involvement for the betterment of society

Towards Employees:

Facilitate to communicate at all levels Providing training about social issue and responsibilities

Facilitate internal communication

Towards Channel Members:

Give value to both oral and written communication

Give value to suggestions by channel members

Accepting reasonable suggestion by members

Towards Owners:

Fairly reporting of documents

Fairly presentation of financial information

Detailed explanation about issues and problems

E. Customer Support:

For customer support and guidance our help will be available 24 / 7.

As Mamta promise its customers to

1. Availability of all check list items

2. Home delivery of goods

3. Verity of gift packs

4. Full satisfactionFinancial Plan

I. Description of what the Business needs The amount of capital needed and what the capital will be used if the plan is going to the potential investor

Total Start-Up Cost2,230,090

After composing all costs and expenses total startup cost required for Mamta is about 2.2 Million Pak Rs.

INITIAL INVESTEMENTTOTAL

Equity4,000,0004,000,000

Debt00

TOTAL INVESTEMENT4,000,000


5,843,1657,812,1369,628,048

After commencement of business Mamta receives total cash inflows of 5.8 Million in 1st year, 7.8 Million and 9.6 Million in 2nd and 3rd year respectively.J. Brief Summary of Financial ProjectionsMamta is new startup business that is why it has no past or historical financial data. We analysis the need and conduct survey along with the past data of direct competitors. This survey helps us to forecast the projected sales, Income statements, Balance sheets and Cash flow statements from current year till next 2 years.

There are 4 active members who are financially supporting the new business idea with 4,000,000 Pak Rs. Equity proportion of these members is 25%.

Mamta is partnership business so all 4 active partners will share the risk and rewards of all financial activities.

Profit After Tax 3,270,235 5,145,924 6,868,706

As per financial statements Mamta is gaining 3,270,235 Pak Rs. Profit during its 1st year, 5,145,924 Pak Rs. Profit during 2nd year and 6,868,706 Pak Rs. Profit during 3rd year.

Growth in Rent Expense = 20 % p.a

Tax Rate = 35 %

INCOME STATEMENT

FOR THE YEAR END

DESCRPTIONYEAR 1YEAR 2YEAR 3

Rs.Rs.Rs.

Sales/Revenues 7,845,370 10,881,389 13,917,558

Direct Cost and Expense 1,314,240 1,389,582 1,460,317

Gross Profit 6,531,130 9,491,807 12,457,241

Rent Expenses 1,500,000 1,575,000 1,890,000

Profit Before Tax 5,031,130 7,916,807 10,567,241

Taxation 1,760,896 2,770,882 3,698,534

Profit After Tax 3,270,235 5,145,924 6,868,706

Vertical Analysis:

VERTICAL ANALYSIS OF INCOME STATEMENT

FOR THE YEAR END


%%%

Sales/Revenues100.00100.00100.00

Direct Cost and Expense16.7512.7710.49

Gross Profit83.2587.2389.51

Rent Expenses19.1214.4713.58

Profit Before Tax64.1372.7675.93

Taxation22.4525.4626.57

Profit After Tax41.6847.2949.35

Horizontal Analysis:

HORIZONTAL ANALYSIS OF INCOME STATEMENT

FOR THE YEAR END


%%%

Sales/Revenues0.0038.7027.90

Direct Cost and Expense0.005.735.09

Gross Profit0.0045.3331.24

Rent Expenses0.005.0020.00

Profit Before Tax0.0057.3633.48

Taxation0.0057.3633.48

Profit After Tax0.0057.3633.48

CASH FLOW STATEMENT

In FlowOut FlowYear 1Year 2Year 3

OPERATING ACTIVITIES

Direct Cost & Expenses

1,314,240 1,389,582 1,460,317

Rent Expenses

1,500,00015750001890000

Taxes

1,760,89627708823698534

Revenues

7,785,000 10,818,000 13851000

Net In Flow

3,209,865 5,082,536 6,802,148

INVESTING ACTIVITIES

Equipment

963,000963,000963,000

Advance Payment

500,000500,000500,000

Net Out Flow

1,463,00014630001463000

FINANCING ACTIVITIES

Equity

4,000,000

Net In Flow /Out Flow

4,000,0004,000,0004,000,000

Total Cash Inflow

5,746,86576195369,339,148

Add: Back Depreciation

96,300192,600288,900


5,843,1657,812,1369,628,048

Material Interpretation

The material amount which we used is recovered when we sold.

Note:depreciation which include in year 2 and 3 are the accumulated depreciation

BALANCE SHEET

AS ON FOR YEAR ENDED

ParticularsYear1Year2Year3

Capital & Reserve

Capital 4,000,000 4,000,000 4,000,000

Un-Appropriate Profit 3,270,235 5,145,924 6,868,706

Sub Total 7,270,235 9,145,924 10,868,706

Long Term Liabilities

Loans

Sub Total

Current Liabilities

Tax Payable

Sub Total - -

Total Liabilities & Equity 7,270,235 9,145,924 10,868,706

Fixed Assets

Van 558,000 496,000 434,000

Motor Bikes 75,600 67,200 58,800

A.Cs 67,500 60,000 52,500

Furniture & Fixture 90,000 80,000 70,000

Computer 18,000 16,000 14,000

CDs for Advertisement 2,700 2,400 2,100

Printer 3,600 3,200 2,800

Electric Fan 10,800 9,600 8,400

Telephone Set 1,800 1,600 1,400

Micro Wave Oven 4,500 4,000 3,500

Water Dispenser 11,700 10,400 7,900

Generator 22,500 20,000 18,700

Sub total 866,700 770,400 674,100

Current Assets

Cash & Bank 5,843,165 7,812,136 9,628,048

Raw Material Inventory 60,370 63,389 66,558

advance security for POS 500,000 500,000 500,000

Sub Total 6,403,535 8,375,524 10,194,606

Total Assets 7,270,235 9,145,924 10,868,706

F. The exit strategies of Mamta are Partnership deed must be signed by all the partners.

No partner can quit from business before 5 years.

After 5 years, if a partner wants to quit from the business then he has to inform at least 1 year before.

If any partner quits from business after fulfilling all obligations, he or she will get his share after 2 years.

In case of loss in business, every partner will be liable for his or her share in the organization.

IX. Critical Risk FactorsA. Management Risk

For packing & distribution new employees will hired, who will be inexperienced which cause a risk in startup. To mitigate that risk management will train them. For that training management will have make the adjustments in the budget. For training management will also have to make adjustment in their timings. Extra duties will be assigned to the management.

To mitigate all these management risk, company will hire skilled and experienced employees.

B. Marketing RiskOur marketing plan is based on prices, facts & figures from different resources.

The marketing risk is that prices of ads are not constant throughout the year. They are changing on quarterly bases.

This factor can influence our profit margin because our business is heavily dependent on marketing activities.

To mitigate this risk, we develop our promotional plan on average prices of ads throughout years.

C. Operating RiskAs our setup is in Pakistani environment, so our country has very uncertain economic condition.

Strikes cause leaves.

Official holidays can delay our supplies.

Energy breakdown can discontinue our production.

Increase in raw material prices.

Increase in prices from suppliers.

These factors can harm our business operations.

D. Financial RiskTo forecast demand, we conduct survey and on the basis of survey we assumed the demand. But there is always risk that our forecasted demand can be over stated or understated.

E. Intellectual Property InfringementTo maintain uniqueness and sovereignty of business, we will obtain copy rights and trademark.

Because we have our own

Brand Name

Logo

We will get register our business under that brand name and logo. If any person uses our name or logo, he or she will be dealt legally.

1. Copyright:

Company will apply for the copyright registration under the name of Mamta.

2. Trademark:

Our business will be register under the following trademark.

CAREER OBJECTIVE

A continues learner and an enthusiastic educator with a passionate committed to Business organization and learning experiences. Skilled in the design of challenging, enriching and innovative activities that a canter to the vicarious interests and needs of employer. Seeking a position in a growth oriented organization, where I can prove my professional skills and abilities.EDUCATIONAIL QUALIFICATION

2009UNIVERSITY OF CENTRAL PUNJAB(Lahore, Pakistan)

MBA (Banking & Finance)2008UNIVERSITY OF PUNJAB (Lahore, Pakistan)

Bachelor of Arts

2005Govt. Degree College Boys (Kharian, Pakistan)

Intermediate with General ScienceINTERNSHIP2008Corvit System 3 Months work as a lab administrator.

COMPUTER SKILLS

Networking on LAN & WAN Installation of Microsoft ware windows (95,98, 2000,xp , Vista, Windows 7) Hardware and software installation

installation of Linux red hat 9.0

Microsoft Office (M.S Word , Excel, Access basic level, M.S Front Page) Surfing Internet

Certifications1. Microsoft Office 2003 (EDGE, Lahore)2. MCSE (Microsoft Certified System Engineer) (Corvit System, Lahore)3. Cissco CCNA (Cisco Certified Network Associate) (Corvit System, Lahore) CCNP (Cisco Certified Network Professional) (Corvit System, Lahore)EXTRA CURRICULAR ACTIVITIES\ INTERESTS AND HOBBIES Watching and Playing Cricket

Playing Footbal Playing Chess Web BrowsingPERSONAL DETAILS

NameKHURAM

Fathers NameZAFAR MAHMOOD

Date of Birth10th Ocober 1985

ID Card No.34203-9370263-3

Marital Status\ GenderSingle\ Male

NationalityPakistani

ReligionIsam

CAREER OBJECTIVE


2011UNIVERSITY OF CENTRAL PUNJAB (Lahore, Pakistan)

MBA (Banking & Finance)2008UNIVERSITY OF South Asia (Lahore, Pakistan)

Bachelor of Computer Sciences2003Board of Intermediate & Secondary Education (Lahore, Pakistan)

Intermediate with Computer SciencePROFESSIONAL EXPERIENCE2010Govt. I.T TEACHER & PROJECT COORDINATOR

Working as Government I.T Lecturer & Project Coordinator in GHS Easson.

COMPUTER SKILLS

Networking on LAN & WAN Installation of Microsoft ware windows (95,98, 2000,xp , Vista, Windows 7) Hardware and software installation

installation of Linux red hat 9.0

Microsoft Office (M.S Word , Excel, Access basic level, M.S Front Page) Surfing Internet

EXTRA CURRICULAR ACTIVITIES\ INTERESTS AND HOBBIES Watching and Playing Cricket

Playing Chess

Horse RidingPERSONAL DETAILS

NameMalik Farhan Iftikhar

Fathers NameMalik Iftikhar Ahmad

Date of Birth09th March 1986

ID Card No.35502-0100031-9



ReligionIslam

CAREER OBJECTIVE



MBA (Banking & Finance)2008UNIVERSITY OF Punjab (Lahore, Pakistan)

Bachelor of Commerce2006Board of Intermediate & Secondary Education (Lahore, Pakistan)

Intermediate with CommercePROFESSIONAL EXPERIENCE2010Junior finance manager

Working as Junior Finance Manager in NIPA (National Institute of Public Administration).

COMPUTER SKILLS

Installation of Microsoft ware windows (95,98, 2000,xp , Vista, Windows 7)

EXTRA CURRICULAR ACTIVITIES\ INTERESTS AND HOBBIES Watching Cricket

Web BrowsingPERSONAL DETAILS

NameNadeem Khaliq

Fathers NameKhaliq Dat

Date of Birth05th November 1985

ID Card No.35202-7531467-9



ReligionIslam

CAREER OBJECTIVE



MBA (Banking & Finance)2006UNIVERSITY OF Punjab (Lahore, Pakistan)

Bachelor of Commerce2001Board of Intermediate & Secondary Education (Lahore, Pakistan)

Intermediate in Computer SciencesProfessional Experience2010Credit Card Sales Manager

At Bank Al Falah as a credit Card Sales Manager.

COMPUTER SKILLS

Installation of Microsoft ware windows (95,98, 2000,xp , Vista, Windows 7)

EXTRA CURRICULAR ACTIVITIES\ INTERESTS AND HOBBIES Watching Cricket

Web BrowsingPERSONAL DETAILS

NameUmar Ali Shah

Fathers NameSyed Abdul Samad Shah

Date of Birth26th August 1983

ID Card No.35402-7754321-9



ReligionIslam

University of Central PunjabFaculty of Management StudiesMBA-Banking and FinanceResearch Project

This is a sample questioner about Baby Items. It is ensure that all the information given in this questioner will be kept hidden. It is also ensure that provided information will be used as a reference only. It is also ensure that assumed names and reference will be used instead of real names and information. We must be liable for the privacy of information provided by you. We will also liable for misconduct against your information.

(Section 1)

Respondents Name:-

Sex:-

Age:-

Marital Status:-

(Section 2)

1. What is Your Source of Income?

a) Job

b) Business

c) Agricultured) Self Employment

e) Govt. Employment

2. What is Your Monthly Income?

a) Less than 10 Thousand

b) 21-30 Thousandc) 11-20 Thousand

d) More than 30 Thousand

3. How many Children do you have in your Family?

a) 0-1

b) 4-5c) 2-3

d) More Than 5

4. What is the age group of your infant?

a) 0-6 Monthsb) 6 Months 1 Year

(Section 3)

5. Do you like readymade items for your infant ?

a) Yesb) No

6. Do you use readymade items for your infant?

a) Yesb) No

7. What is the name of items you used for your infant?

a. ________________

b. ________________

c. ________________

d. ________________e. ___________

f. ___________

g. ___________

h. ___________

8. Do you have knowledge about any baby brand?

a) Yesb) No

9. If yes then mention please

a. _______________

b. _______________

c. _______________

d. _______________

e. _______________

10. Are you brand conscious?

a) Yesb) No

(Section 4)

11. What is your opinion about readymade items?

a) Normal

b) Good

c) Bestd) Better

e) Bad worse

f) No opinion

12. Do you prefer readymade items rather than home made?

a) Yesb) No

13. Do you have any problem in selection between brands?

a) Yesb) No

14. If yes what kind of brand you look for?

a) Local b) Imported

15. Would you prefer that budget of items should be according to your income?

a) Yesb) No

16. What kind of quality are you searching in brands?

a) Normal

b) Highc) Superior

17. How often do you use baby items in a month?

a) 2 Times

b) 10 Timesc) 5 Times

d) Regularly

18. Do you find trouble in finding these items at one spot?

a) Yesb) No

19. Do you prefer home delivery rather than market searching?

a) Yes b) No

(Section 5)

20. If a company offer a complete set of necessary item for infant in a gift packing, would you prefer to buy it?

a) Yesb) No

21. If Yes what type of items would you willing to pay for this gift pack?

a) Qualityb) Quantity

22. How much income are you willing to pay for gift this gift pack?

a) Less than 3 Thousand

b) 5-7 Thousandc) 4-5 Thousand

d) More than 7 Thousand

23. What is your preference about level of gift pack?

a) Fix Listb) Customizable

24. Would you like to buy items online without market searching?

a) Yesb) No

25. Would you like quality or quantity in amount of money?

a) Qualityb) Quantity

Sex

FrequencyPercentValid PercentCumulative Percent

Valid15239.739.739.7

27960.360.3100.0

Total131100.0100.0

1. Male (39.7%)

2. Female (60.3%)

Analysis:

According to the Survey 60.3% Females participate in the sample questionnaire whereas 39.7% are Males in sample population.

Age


Valid143.13.13.1

25542.042.045.0

36348.148.193.1

496.96.9100.0

Total131100.0100.0

1. 20-25 Years (3.1%)

2. 25-35 Years (42.0%)

3. 35-45 Years (48.1%)

4. More Than 45 Years (6.9%)

Analysis:

According to the survey majority of population fall in 25 45 years (44%) on average. Whereas remaining population fall 45 years (6.9%) and 20-25 years (3.1%) respectively.Marital Status


Valid164.64.64.6

212595.495.4100.0

Total131100.0100.0

1. Single (4.6%)

2. Married (95.4%)

Analysis:

According to the survey 95.4% are married whereas 4.6% are singles in sample population.Source of Income


Valid15038.238.238.2

22317.617.655.7

3118.48.464.1

41511.511.575.6

53224.424.4100.0

Total131100.0100.0

1. Job (38.2%)

2. Business (17.6%)

3. Agriculture (8.4%)

4. Self Employment (11.5%)

5. Govt. Job (24.4%)

Analysis:

According to survey majority sample population is Private Job holder (38.2%). Whereas, remaining population consist of (24.4%) Government Jobs, (17.6%) Business peoples, (11.5%) Self Employment and (8.4%) are in Agriculture field.

Monthly Income


Valid12116.016.016.0

25340.540.556.5

33426.026.082.4

42317.617.6100.0

Total131100.0100.0

1. Less Than 10 Thousand (16%)

2. 21-30 Thousand (40.5%)

3. 11-20 Thousand (26%)

4. More Than 30 Thousand (17%)

Analysis:

According to survey majority of population (40.5%) has 21-30 Thousand monthly income. Whereas 26% has 11-20 thousand, 17% has more than 30 Thousand and 16% has up to 10 Thousand monthly earnings.

Children in Family


Valid15138.938.938.9

22317.617.656.5

34534.434.490.8

4129.29.2100.0

Total131100.0100.0

1. 0-1 Child (38.9%)

2. 4-5 Childs (17.6%)

3. 2-3 Childs (34.4%)

4. More Than 5 Childs (9.2%)

Analysis:

According to the survey majority of population have between 1-3 children on average (35.2%) in a family. Whereas 17.6% sample population has 4-5 children and 9.2% sample population has more than 5 children in family.Infant Age Group


Valid14131.331.331.3

24937.437.468.7

34131.331.3100.0

Total131100.0100.0

1. 0-6 Months (31.3%)

2. More Than 1 Year (37.4%)

3. 6 Months-1 Year (31.3%)

Analysis:

According to survey 37.4% of population has more than1 year age group children in family. Whereas remaining 31.3% population has less than 1 year children in family. Like Readymade


Valid112696.296.296.2

253.83.8100.0

Total131100.0100.0

1. Yes (96.2%)

2. No (3.8%)

Analysis:

According to survey 96.2% Sample population likes readymade items. Whereas 3.8% sample population do not like readymade baby items.Use Readymade


Valid112494.794.794.7

275.35.3100.0

Total131100.0100.0

1. Yes (94.7%)

2. No (5.3%)

Analysis:

According to the survey 94.7% sample population is using readymade items. Whereas remaining 5.3% sample population is not using readymade items.

Mostly Used Items


Valid19371.071.071.0

23829.029.0100.0

Total131100.0100.0

1. Cloths (71.0%)

2. Shoes & Toys (29.0%)

Analysis:

According to survey 71% sample population buy clothes for their children. Whereas remaining 29% sample population buy shoes & Toys for their children.

Knowledge About Baby Brands


Valid16952.752.752.7

26247.347.3100.0

Total131100.0100.0

1. Yes (52.7%)

2. No (47.3%)

Analysis:

According to the survey 52.7% sample population has knowledge about baby brands. Whereas, 47.3% does not has any knowledge about baby brands.

Most Used Brand


Valid15340.540.540.5

27758.858.899.2

31.8.8100.0

Total131100.0100.0

1. Baby and Baba (40.5%)

2. Mother Care (58.8%)

3. Ali Baba (0.8%)

Analysis:

According to survey 58.8% sample population like to buy from Mother Care. Whereas remaining 40.5% sample population uses to buy from Baby & Baba and 0.8% from Ali Baba.

Brand Conscious


Valid110580.280.280.2

22619.819.8100.0

Total131100.0100.0

1. Yes (80.2%)

2. No (19.8%)

Analysis:

According to the survey 80.2% sample population is conscious about baby brands. Whereas 19.8% sample population is not conscious about baby brands.

Opinion About Readymade


Valid11410.710.710.7

23325.225.235.9

31713.013.048.9

45542.042.090.8

586.16.196.9

643.13.1100.0

Total131100.0100.0

1. Normal (10.7%)

2. Good (25.2%)

3. Best (13%)

4. Better (42%)

5. Bad Worse (6.1%)

6. No Opinion (3.1%)

Analysis:

According to the survey 42% sample population rate readymade as better quality products. Whereas 25.2% rate readymade as good quality, 13% sample population rate as Best quality, 10.7% rate Readymade as normal quality, 6.1% rate Readymade as bad worse quality and 3.1% has no opinion about this.Prefer Readymade


Valid112192.492.492.4

2107.67.6100.0

Total131100.0100.0

1. Yes (92.4%)

2. No (7.6%)

Analysis:

According to the survey 92.4% sample population prefer Readymade Items for infants. Whereas 7.6% sample population do not prefer Readymade Items for their infants.

Problem in Selection


Valid110076.376.376.3

23123.723.7100.0

Total131100.0100.0

1. Yes (76.3%)

2. No (23.7%)

Analysis:

According to the survey 76.3% sample population has to face problem in selection between brands. Whereas 23.7% sample population has to face no problem in brand selection.

Brand Look For


Valid12519.119.119.1

210680.980.9100.0

Total131100.0100.0

1. Local (19.1%)

2. Imported (80.9%)

Analysis:

According to the survey 80.9% sample population is like to buy imported quality brands. Whereas remaining sample population is like to buy local brands.

Budget as per Income


Valid111386.386.386.3

21813.713.7100.0

Total131100.0100.0

1. Yes (86.3%)

2. No (13.7%)

Analysis:

According to the survey report 86.3% sample population like that budget of items should be according to their income. Whereas 13.7% sample population does not like that budget should be as per their income.

Quality Searching


Valid12418.318.318.3

24131.331.349.6

36247.347.396.9

443.13.1100.0

Total131100.0100.0

1. Normal (18.3%)

2. High (31.3%)

3. Superior (47.3%)

4. Average (3.1%)

Analysis:

According to the survey 47.3% sample population is searching superior quality in baby items. Whereas 31.3% is searching high quality, 18.3% is searching normal quality and 3.1% is searching average quality in baby items.Use Baby Items In Month


Valid12821.421.421.4

22216.816.838.2

33325.225.263.4

44836.636.6100.0

Total131100.0100.0

1. 2 Times (21.4%)

2. 10 Times (16.8%)

3. 5 Times (25.2%)

4. Regular (36.6%)

Analysis:

According to the survey 36.6% sample population regularly use the infant items. Whereas 25.2% sample population use infant items 5 times in a month, 21.4% sample population use infant items 2 times in a month and 16.8% sample population use infant items 10 times in a month.

Trouble in Finding at a Spot


Valid111688.588.588.5

21511.511.5100.0

Total131100.0100.0

1. Yes (88.5%)

2. No (11.5%)

Analysis:

According to the survey 88.5% sample population has to face trouble in finding infant items at a spot. Whereas 11.5% sample population does no face any trouble in finding infant items at a spot.

Prefer Home Delivery


Valid111990.890.890.8

2129.29.2100.0

Total131100.0100.0

1. Yes (90.8%)

2. No (9.2%)

Analysis:

According to the survey 90.8% sample population prefer home delivery of infant items. Whereas 9.2% sample population does not prefer home delivery.

Offer by Company Will Buy


Valid111890.190.190.1

2139.99.9100.0

Total131100.0100.0

1. Yes (90.1%)

2. No (9.9%)

Analysis:

According to the survey 90.1% sample population will accept the offer by company to buy infant items in a gift pack. Whereas 9.9% sample population will not accept the offer by the company to buy infant items in a gift pack.

What Type of Items Buy


Valid17154.254.254.2

26045.845.8100.0

Total131100.0100.0

1. Quality (53.4%)

2. Quantity (45.8%)

Analysis:

According to the survey 53.4% sample population is like to buy quality of items for infants. Whereas 45.8% sample population like to buy quantity of items for infants.

How Much Pay for Gift Pack


Valid11713.013.013.0

25239.739.752.7

34131.331.384.0

42116.016.0100.0

Total131100.0100.0

1. Less Than 3 Thousand (13%)

2. 5-7 Thousand (39.7%)

3. 4-5 Thousand (31.3%)

4. More Than 7 Thousand (16%)

Analysis:

According to the survey 39.3% sample population like to pay 5-7 Thousand for the gift pack offered by company. Whereas 31.3% is willing to pay 4-5 Thousand, 16% is willing to pay more than 7 thousand and 13% is willing to pay less than 3 Thousand for gift pack offered by the company.Fix List or Customizable


Valid12821.421.421.4

210378.678.6100.0

Total131100.0100.0

1. Fix List (21.4%)

2. Customizable (78.6%)

Analysis:

According to the survey 78.6% sample population like to buy Customizable gift pack by company. Whereas 21.4% sample population like to buy Fix List items for their infants.

Buy Online


Valid110983.283.283.2

22216.816.8100.0

Total131100.0100.0

1. Yes (83.2%)

2. No (16.8%)

Analysis:

According to the survey report 83.2% sample population is willing to buy through companys website. Whereas 16.8% sample population does not like to buy through website.Quality or Quantity in Money


Valid19774.074.074.0

23426.026.0100.0

Total131100.0100.0

1. Quality (74%)

2. Quantity (26%)

Analysis:According to the survey 74% sample population like to buy quality of infant items in amount of money spend by them. Whereas 26% sample population like to buy quantity of items in amount of money spend by them.

Nadeem Ahmad

(Chief Financial Officer)

Umar Ali Shah

(Marketing Manager)

Malik Farhan Iftikhar

(Human Resource Manager)

Khuram

(Managing Director)

Company Logo:

Company Name:

Company Slogan:

Complete Solution for Infant

Exclusive Gift Packs

Providing all baby items collectively at one spot

24 / 7 Web Service

Delivery at your Door Step

[G-4, Mehmood Plaza, Model Town Link Road, Lahore]

[042-3570-9990]

RSVP: [Khurum, 0423-570990]

Date of Sale: 27/12/11

Providing All Baby Items at One Spot

Offer you wide range of products.

Exclusive Gift Packs

Delivery at door steps

24 / 7 service

G - 4. Mehmood Plaza, Model Town Link Road, Lahore

Your Trust is our Pride.

Khuram

(Managing Director)


(Human Resource Manager)

Umar Ali Shah

(Marketing Manager)

Nadeem Ahmad

(Chief Financial Officer)

Khurum

Managing Director

G-4, Mehmood Plaza

Model Town Link Road

Lahore

Phone: 0345.570.9990

[email protected]

Nadeem Ahmad

Chief Financial Officer

G-4, Mehmood Plaza

Model Town Link Road, Lahore

Phone: 0334.410.7717

[email protected]

Marketing Manager

G-4, Mehmood Plaza,


Phone: 0321.420.5212

[email protected]

Umar Ali Shah

Human Resource Manager

G-4, Mehmood Plaza


Phone: 0321.502.6334

[email protected]


MAMTA

G-4, Mehmood Plaza, Model Town Link Road, Lahore

Ph: 0423.570.9990

www.mamta.com

mamta final theases

Documents

business model

proposed business

business needs

business stand

requirements description

target market description

management risk

financial risk