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Chris Shuttleworth OUGD503 Responsive Forestry ComissionForestry Comission - YCN - Chris Shuttleworth

Chris Shuttleworth The Brief Forestry Comission

The BriefCreate a campaign that raises awareness of all the outdoor activities the Forestry Commission provides.The design should specifically target groups of males age 17-25.

The campaign should span a range of printed and digital products to widen the campaign appeal.

Chris Shuttleworth Existing Material Forestry Comission

This is the existing aesthetic identity of the Forestry Comission, it is very family friendly and typically very green.

To appeal to a younger audience (17+) this needs to change as this age group aren’t as interested in family forest walks as younger children and the use of green for outdoor activities is so overused that it an be assumed, from a glance, that it isn’t going to be as good as you’d hope.

Chris Shuttleworth Proposed Campaign Forestry Comission

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Mountain biking, paintballing, rock clim

bing, illuminated trails, den building,

forest segway, safari, concerts, tree top advenutre, w

atersports & more

Plan a Man Trip today.

Forestry.gov.uk4 RASHERSK

EEP REFR

IGER

ATED 5ºC

The campaign that I am proposing is ‘Man Trip’. The campaign will gain recognition through the use of printed material and web presence. Promotional packs will be distributed and products will be placed to specifically target the audience.

The campaign is very tongue in cheek ‘manly’ which will appeal to groups of lads that have been raised on the internet and have no traditional ‘manly’ qualities, like hunting and camping.

Chris Shuttleworth Web Forestry Comission

ManQuiz

StartInstructions

About

To make more people aware of the campaign this quiz will be hosted online and promoted through social media, after completing the quiz the user will be directed to the Forestry Comission website to plan their Man Trip.The quiz will also be made into an app so that users can downlaod it and comapre the manliness levels of their mates.

Chris Shuttleworth Web Forestry Comission

Resu

lts:

PrintThis is the printed paraphernalia that will be distributed to pubs near Forestry Comission sites and Universities and Colleges near-by.

The full collection consists of: 4 posters, 4 coasters, bacon pack, 13 page leaflet, car air freshener, badges and stickers.

Chris Shuttleworth The Brief Forestry ComissionPrint Pack

leafletThis leaflet will be located to where the audience will be able to sit and read it. It could be extended to feature a wider range of what the Forestry Comission offers. A digital version of the leaflet can be found here: http://issuu.com/shuttlefingers/docs/leaflet_done

Chris Shuttleworth The Brief Forestry ComissionPrint Pack

Thank youfor your

time

Chris Shuttleworth The Brief Forestry ComissionMan Trip