mana brand expression program
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Lets ‘Talk Story’ About Mana Brand Marketing & DesignMana Brand Marketing & Design
Brand Expression Physical to Virtual
W D F dWavenDean FernandesPrincipal
Mana Brand Marketing & DesignMana Brand Marketing & Design
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Brand Expression Across All Relevant Touch‐PointsPhysical to Virtual •Business Cards•Business Cards• Letterhead• Labels• Note Cards• FlyersB h• Brochures
• Rack Cards• Jumbo Cards• Newsletters• Data SheetsP i t Ad• Print Ads
•Media and Presentation Kits• Event Marketing Materials• Direct Marketing Materials• Vehicle and Building SignageP k i• Packaging
• Website• eNewsletter broadcast template• eMail broadcast template• eMail Signature file•Radio• Television• Product Design• Environmental / Space Design• Online / Digital Marketing
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The Mana CBI
• Mana = Supernatural or divine power; to give mana to; to make powerful; miraculous. Divinely powerful, spiritual.
• Polynesian cultural belief is that everything in nature (humans, animals, inanimate things) contains Mana. It is the supernatural and divine force that resides in all things. I i h lif f i !It is the life force, essence, magic!
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Mana CBI
• Name of company, product, service.
• Graphical Element, icon, ‘bug’, mark, logo, symbol.
• Descriptor of services at a macro level, positioning, shorthand.
• Tagline / Slogan is an emotional phrase to position but from more of a philosophical standpoint.
• Other elements:
• Color.
• Typography (font, serif / san serif), style (bold, italics).
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What Makes Mana Unique
• Branding process is co‐creation between clients, Mana and its Hui partners; strategic, inspired, collaborative, hands‐on, fun.
• Consider all potential appropriate and relevant customer touch‐points, physical to digital.
• Cost effective: print only what’s necessary, electronic templates empower client to be in charge of using their brand expression materials.
• Approach branding strategically and holistically. With its Hui partners, Mana looks and the total brand / customer experience.
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Mana Brand Expression – Business Cards
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Mana Brand Expression – Letterhead and Labels
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Mana Brand Expression – Note Card and Mahalo Card
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Mana Brand Expression – Stamp
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Mana Brand Expression ‐ Brochure
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Mana Brand Expression – Business Papers
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Mana Brand Expression – Client Case History Jumbo Cards
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Mana Brand Expression – Client Case History Jumbo Cards
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Mana Brand Expression – Client Case History Jumbo Cards
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Mana Brand Expression – Full, Half, Quarter Page Ads
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Mana Brand Expression – Jumbo Cards
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Mana Brand Expression ‐ Ads
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Mana Brand Expression ‐ Ads
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Mana Brand Expression ‐ Ads
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Mana Brand Expression – eMail Signatures
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Mana Brand Expression ‐Website
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WavenDean Fernandes of Mana Brand Marketing & DesignTwenty Five years of experience in Branding, Marketing, Design, Interactive Media
Branding firms I have worked for: Brands that I have worked with:
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Before & After