L/O/G/O

MANAGING WHEN THE CHIPS ARE DOWNMANAGING WHEN THE CHIPS ARE DOWN

Presented By

-Ameya A. Hulwan

-Altaf Z. Dhalani

-K. Samuel Allen

AgendaAgenda

Influential Factors

Case Study

Challenges

Recommendations

References and Credits

“If you’re not a risk taker, you should get the hell out of business.” – Ray Kroc

Influencing factorsInfluencing factors

Managerial InadequaciesLack of focus on Core

Competence

Over Expansion

Lack of Resources

Poor Integration INTERNAL

“The choices made today will determine tomorrow”

Influencing FactorsInfluencing Factors

Competitive Forces

Economic Changes

Political Environment

Changes in Demand, Lifestyle & Technology

Consumer Trust EXTERNAL

"Success consists of going from failure to failure without loss of enthusiasm." --Winston Churchill

Kingfisher AirlinesKingfisher Airlines

The History

Established in 2003 and commercial operations in 2005

Pay More Get More pricing

All new aircrafts on lease

Acquires Air Deccan

Not yet reached BEP

“Each success only buys an admission ticket to a more difficult problem.” - Dr. Henry Kissinger

“If you want to start an airline you have to be a billionaire, you will be lucky if you come out a millionaire”

“If you want to start an airline you have to be a billionaire, you will be lucky if you come out a millionaire”

Increase Sales

Reduce Cost

Manage Capital

AnalysisAnalysis

Social

Legal

Technology

Political

Economic

1. Rising Fuel Cost2. Rupee

depreciation3. Fiscal Policy

Policies and Regulations

1. Loss of Employment

2. Brand Image

Bilateral Treaties

Upgrade ATC to compete globally

"Don't be afraid to give up the good to go for the great." – John D. Rockefeller

• Government Policies and Regulations to stimulate

infusion of capital

• Reduction in Selling Costs

• Improved Unit Cost Productivity

• Reduction in wasteful expenditures

• Improved Load Utilization

• Reduced Manpower cost

• Refinancing of debt

RecommendationsRecommendations

Revised Backward/ Forward Integration

Ruthless Input Management

Emphasis on allied activity of airlines

Talent & Stress Management

Maintain Transparency

RecommendationsRecommendations

References and CreditsReferences and Credits• Dr Guruprasad Murthy

• Director General – DR VNBRIMS• Prof R V Verma

• DR VNBRIMS

• Ace Equity Database

• Economic Times

• www.flykingfisher.com

• www.airlinesindia.com

• www.firstpost.com

• www.fiaindia.in

• www.dnaindia.com

“Overcoming hardships and working around and through their obstacles to achieve an education is what I call a true success.”

– Wayne Huizenga

L/O/G/O

Thank You!Thank You!

www.drvnbrims.org