manage your money & life fall 2010 issue
DESCRIPTION
Small Business Owner Newsletter Fall issue.TRANSCRIPT
Cash Flow: Securing Your Survival
A Newsletter for Small Business Owners
The pundits have crowned it king. Textbooks call it your business’s lifeblood. Manage it well
and thrive. Bungle it and don’t count on being around for long.
!"#$%&'(%)"**+,#%-',%*$+#+%"./%'*$+,%0)1',*".*%,+"#'.#2%3*4#%*$+%5+6%*'%#7,808"9:%/+*+,)0.0.;%
($+*$+,%6'74,+%<,0.;0.;%0.%)'.+6%=70>596%+.'7;$%*'%1"6%'8+,$+"/%"./%5++1%>$7,.0.;%'7*%*$+%
1,'/7>*#%"./%#+,80>+#%*$"*%1"6%6'7,%<099#2%3*4#%"<#'97*+96%+##+.*0"9%-',%9+./+,#%*'%,+80+(%<+-',+%
they sign off on your credit.
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can steer clear of a pinch.
Cash Flow 101.%?*+1%'.+%0#%*'%9+",.%$'(%*'%/0#*0.;70#$%>"#$%&'(%-,')%1,'@*2%3*4#%.'*% '<80'7#2%C"9".>+%#$++*#%"./%'*$+,%">>'7.*0.;%#*"*+)+.*#%/'.4*%<,+"5%'7*%>"#$%&'(%"#%"%#+1","*+%
90.+%0*+)2%3.#*+"/:%*$+6%-'>7#%'.%1,'@*#%D%0.>')+%)0.7#%+E1+.#+#2%
!"#$%&'(%0#%"%/0--+,+.*%".0)"92%3*%)+"#7,+#%*$+%#1++/%"*%($0>$%6'7%,+"90A+%1,'@*#%8+,#7#%$'(%
-"#*%6'7%#$7**9+%)'.+6%'7*%*$+%/'',%-',%+E1+.#+#2%F$+%)"*$%0#.4*%>')190>"*+/2%3*%<'09#%/'(.%*'%
$'(%)7>$%6'7%;+*%>7#*')+,#%*'%1"6%71%-',%;''/#%"./%#+,80>+#%+">$%)'.*$%)0.7#%$'(%)7>$%
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>'.;,"*79"*0'.#2%H'#0*08+%>"#$%&'(%5++1#%6'7%"908+%*'%@;$*%".'*$+,%/"62%I.6%>"10*"9%>".%$+91%
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Get a Grasp. ?*",*%<6%,+80+(0.;%6'7,%)'.*$96%>"#$%<"9".>+%'8+,%*$+%1"#*%6+",2%!,7.>$0.;%*$+%.7)<+,#%(099%$+91%1,'J+>*%-7*7,+%&'(#%-',%*$+%.+E*%KL%)'.*$#2%F"5+%.'*+%'-%1+"5#%($+.%>"#$%
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1+"5%)'.*$#2
Next steps.%N',%#)"99%<7#0.+##+#:%*$+%*('%)'#*%+E1+/0+.*%("6#%*'%<'9#*+,%>"#$%&'(% "//,+##%1"6"<9+#%"./%,+>+08"<9+#2%F$+%7./+,960.;%;'"9%0#%*'%>'99+>*%)'.+6%*$"*%0#%'(+/%*'%6'7%
-,')%,+8+.7+#%"#%=70>596%"-*+,%"%#"9+%"#%1'##0<9+%',%+9#+%*'%@./%("6#%*'%#9'(%6'7,%1"6"<9+#%/'(.2
Get ready to walk a tightrope with creditors and suppliers. G$09+%*">590.;%>"#$%&'(%0#%0)1',*".*:%6'7%/'.4*%(".*%*'%#0.5%*$+%,+9"*0'.#$01#%6'748+%<709*%(0*$%
#71190+,#2%F$+%*('%;'"9#%/'.4*%$"8+%*'%<+%"*%9';;+,$+"/#:%$'(+8+,2%!'.#0/+,%1"60.;%(0*$%"%>,+/0*%
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the interest you’ll have to pay on card balances. Check to see if suppliers will offer you a discount
-',%+",96%1"6)+.*#2%
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)"5+%)',+%-7./")+.*"9%>$".;+#%($+.%6'7%+E")0.+%("6#%*'%#1++/%71%0.&'(#%-,')%,+>+08"<9+#2
1) Monitor the credit you extend to clients. O+#:%+"#0.;%*+,)#%*'% >7#*')+,#%>".%90-*%#"9+#2%F$+%&01#0/+%*$'7;$:%0#%*$"*%#+**0.;%71%*+,)#%>".%#9'(%6'7,%>"#$%&'(%
0.*"5+%"./%/,+/;+%71%".%'>>"#0'."9%/+90.=7+.>6%*'%<''*2%C+-',+%6'7%#+*%71%1"6)+.*%#>$+/79+#:%
/'%6'7,%$')+(',5%"./%;+*%"%P7.%Q%C,"/#*,++*%,+1',*%'.%1'*+.*0"9%>7#*')+,#%0.%',/+,%*'%+E")0.+%
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the references they supply.
(continued on page 2)
H IGHL IGHTS
1
2
3
4
Cash Flow: Securing Your Survival
Buzz on a Shoestring – Generating Your Own Publicity Starts Small but Can Pay Off Big
Forethought: Facing a Future After You
New Paths Down the Retirement Funding Comeback Trail
FA LL 2 0 1 0 ISSU E
Michael Pitkin (408) 392-7849 DirectFinancial Representative/Registered Rep
Pacific Advisors1740 Technology Drive, Suite 550San Jose, CA 95110
Pacific Advisors
w w w .pacificadvisors.com
Registered Representative, ParkAvenue Securities, L L C (PAS).California Insurance L icense # :0D45813Securities products and services areoffered through PAS, an indirect w hollyow ned sub sidiary of The G uardian L ifeInsurance Company of America(G uardian), N ew Y ork, N Y .Pacific Advisors is not anaffiliate of PAS or G uardian.PAS is a memb er FIN RA, SIPC.
Read and DissectLearn what reporters seek out by paging
*$,'7;$%*$+%<7#0.+##%1,+##%D%*$+%G"99%
?*,++*%R'7,."9:%3.>2:%N"#*%!')1".6%"./%
S.*,+1,+.+7,2%?>'7*%-',%#*',0+#%D%>')1".6%
1,'@9+#%0.%1",*0>79",%D%'.%<7#0.+##+#%
like yours.
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>')1'.+.*#2%M.+:%*$+%.+(#%1+;:%0#%".%
overarching trend that links an article to the
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D%".%71#(0.;%0.%$')+%1,0>+#:%.+(%<7#0.+##+#%
'1+.0.;%71%0.%'.+%",+"%'-%*'(.%D%)"5+#%0*%
+"#0+,%-',%+/0*',#%*'%;,"#1%*$+%0)1',*".>+%
of your story.
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<0'%*'%0.>97/+%*$+%<">5;,'7./%0.-',)"*0'.%
on yourself: where you grew up and went to
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0.;%#$'12%I.+>/'*+#%"<'7*%5+6%)')+.*#%"./%
challenges that your business had to confront
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,+8+.7+#:%>'#*#:%>7#*')+,#2%!'9',%0#%+=7"996%
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#*',6%$"#%V>7,,+.>6W%#0.>+%0*%+>$'+#%#')+-
thing that has already appeared in the press.
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writers tap evergreen categories over and
'8+,%";"0.2%F$+%#*',6%<+$0./%"%.+(%<7#0.+##:%
*$+%#+>,+*#%'-%".%+.*,+1,+.+7,%($'4#%>')+%71%
(0*$%"%.+(%(,0.59+%'.%".%'9/%)'/+9%',%$"#%
>'.>'>*+/%"%90.+%'-%0..'8"*08+%1,'/7>*#:%',%"%
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and again on air or in print.
Think TurnkeyF$+%=70>5+#*%("6%*'%"%,+1',*+,4#%$+",*Y%
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2
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of your story.
Choose and Research
Your TargetsF$+%>$".>+#%",+%#90)%*$"*%6'7,%<7#0.+##%(099%
be featured in the national press at the onset.
N',%.'(:%0*4#%<+#*%*'%#+*%6'7%*",;+*#%'.%*$+%9'-
>"9%',%.+0;$<',$''/%1,+##%@,#*%"./%<709/%-,')%
*$+,+2%C+-',+%6'7%,+">$%'7*%*'%+/0*',#%',%J'7,-
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by reading a few editions. Look for stories
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($'%(,'*+%*$+)2%F$'#+%#")+%(,0*+,#%#$'79/%
head your list of targets. Be sure to check the
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contributors) either online or on the opening
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Clarion likes to shine the spotlight on start
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Be brief and present your story in a nutshell.
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to prevailing local or national trends. Provide
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#++)%"..'60.;2
(continued on page 3)
Buzz on a
Shoestring –
Generating Your
Own Publicity
Starts Small but
Can Pay Off Big
2) Speed up receivables. Look for ways to rake in cash sooner
/7,0.;%+">$%)'.*$2%N',%'.+:%>'.#0/+,%
'--+,0.;%/0#>'7.*#%*'%>7#*')+,#%($'%1"6%
early in a billing cycle. You can also ask
>7#*')+,#%*'%1,+"7*$',0A+%>$+>5#%',%1"6%
with depository transfer checks so your
bank speeds processing and clears checks
#''.+,2%N0."996:%#+**0.;%71%>,+/0*%>",/%<0990.;%
can ensure your business gets paid sooner.
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a %-++%1+,%#"9+2%
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)'8+%*$"*%(099%#1++/%6'7,%"<090*6%*'%#++%
>$+>5#%1,'>+##+/%=70>5962%
The big picture. Look at the
>$"99+.;+%*$0#%("6]%!'.=7+,0.;%>"#$%0#%
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"9#'%-7*7,+%;,'(*$2%3*%>".%$+91%6'7%<709/%"%
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surer footing and to expand in the
years ahead.
****************************
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free advertising.
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showed that only a third of business owners had a succession plan in place even though the
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their education so that the passage of leadership is orderly.
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and preparation of your heir.
File AwayC+%#7,+%*'%5++1%*,">5%'-%*$+%>'8+,";+%6'7%;+*2%i++1#"5+#%D%*$+%",*0>9+%V>901#W%',%,+>',/0.;#%D%
#$'79/%<+%#*'>5109+/2%F$+6499%$+91%6'7%)"5+%10*>$+#%0.%*$+%-7*7,+2%X+)+)<+,]%^+/0"%+E1'#7,+%
$"#%"%("6%'-%#.'(<"990.;2%F$+%(',5%6'7%/'%*'/"6%>".%9+"/%*'%*$+%<7AA%6'7%;+.+,"*+%*')',,'(2
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over after a boss steps aside. That’s not
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who leave.
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drawn up based on your relationship to
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of which can cut down on taxes and govern
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owner suddenly dies. For unforeseen cir-
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the ownership stake of a boss who dies
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is on hand to buy out a partner or surviving
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policy for each partner. The thinking is this:
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policy to buy out the deceased’s stake
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Forethought: Facing a Future After You
*****************************
Gear 2010-110514
New Paths Down the Retirement Funding Comeback TrailF"95%"<'7*%"%<9">5%$'9+2%C6%#')+%+#*0)"*+#%*$+%
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crisis likely set your plans back.
Brand New Old Sensibilities3.8+#*',#%",+%#*",*0.;%*'%>$".;+%*$+0,%"**0*7/+#%"<'7*%
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and stability.
The good news is there are solutions. Consider two
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business-owned life insurance. Consider all three a
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Cash Balance and Fully
Insured AccountsCash balance and fully insured plans are pensions:
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Both cash balance and fully insured plans are a way
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There’s an added plus: Cash balance and fully
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There’s one caveat: Cash balance and fully insured
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can function as a self perpetuating source of
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7#+/%*'(",/%,+>,70*0.;%"./%*,"0.0.;%"%,+19">+)+.*2
Back to the FutureThink of the lessons you learn during every crisis as
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+8+,6'.+%712%T'(:%*$+%*0)+%$"#%>')+%*'%17*%($"*%
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9+-*%0.%6'7,%,+*0,+)+.*%#"80.;#2%F('%#*,"*+;0+#%.'(%17*%
the power within your reach.
****************************
The information and views contained in these materials are for informational purposes only and do not contend to address
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