managed trading services · 2019. 6. 5. · managed trading services 32 / whether you’re new to...

Managed Trading ServicesYour doorway to a successful sports betting future

2 / Managed Trading Services 3

Whether you’re new to the sports betting industry or a veteran in the market – Betradar’s Managed Trading Services (MTS) can help take your business to a new level of success. Join over 100 bookmakers from all tiers and utilise MTS’ unique market capabilities to boost your operations and drive higher margins and turnover – whilst minimising your business risks.

Managed Trading ServicesReady to significantly improve your sportsbook operations?

Being adaptable is one of Managed Trading Services’ core strengths. Its modular setup from top to bottom lets you customise the service to your specific requirements and circumstances. And, as your business develops, so does MTS; giving you the flexibility to granularly adapt the service at any time, in any respect, to any changing condition.

Flexibility is key

What makes MTS unique!

HIGHEST COMFORT AND SECURITY FOR YOUR BUSINESS

When you are successful, so are we – it’s why we’re fully committed to providing the best possible support to get your sports betting business up and running.

➔ Full flexibility – shape your business exactly to your needs

➔ Highest business comfort – offering a fully managed sportsbook

➔ Utmost security for your entire operations

UNRIVALLED MODULAR RISK & LIABILITY MANAGEMENT

With MTS you receive market-leading modular risk, liability and player management, fully configured to your needs.

➔ Granular, dynamic and highly customisable

➔ In-depth player profiling and clustering

➔ Risk strategy implementation, player and agent risk management

THE ONLY PROVIDER WITH FULL VALUE CHAIN CONTROL

Don’t struggle with different providers! With MTS you can enjoy an unrivalled, fully compatible 360° service.

➔ Everything provided from a single source

➔ All services created and controlled in-house

➔ Highest quality and reliability guaranteed

INDUSTRY-LEADING PRE-MATCH & LIVE DATA

While competitors claim to be market leaders, we work with irrefutable facts.

➔ Our data is used by over 50 percent of the global bookmaker industry

➔ We are Official Data Partner of the NBA, NFL, NHL, ITF, ESL, PDC, EPFL, and more

➔ We provide the broadest, fastest and most reliable sports & odds coverage

CO

NFI

GURATION

TRADIN

G

RISK

MA

NAGEMENT

➔ Get a full turnkey solution including a cutting-edge sports betting & gaming platform

➔ Integrate all MTS services into your own existing platform or any third party system

➔ Pick and choose the parts of MTS that help you best improve your existing business

➔ Full Trading – get a bespoke sportsbook administration managed by MTS

➔ Integrated Trading – trade your own sportsbook utilising MTS’ full capabilities

➔ Selective Trading – outsource the trading of selected sports and tournaments

BUSINESS

MO

DEL

S ➔ Customise the risk and liability management of your business strategies

➔ Configure the setup of sports, tournaments, events and player profiles on a granular level

➔ Change and adapt all settings whenever you want to meet new business conditions

➔ Choose Risk Sharing to reduce your exposure to risk, spreading it with MTS

➔ Choose Return Guarantee to gain greatest financial security for your operations

➔ Combine both business models when utilising Surplus Trading to maximise your success

or

or

or

or

or

or

and

and

STAY

FLEXIBLE


Managed Trading Services helps you create a truly compelling and fully bespoke sportsbook, while enjoying the utmost financial and operational security right from the start.

You can create your entire business around MTS and have an unprecedented trading and risk management service already in place. You can then assemble your sportsbook components the way you want – whether provided by Betradar or any third party – differentiating you from the market with your own unique sportsbook business.

Another convenient way to set up your own business is to utilise our holistic turnkey solution, which includes all the services you need to kick start and run a competitive sportsbook from scratch. As the only service provider in the industry that controls the entire value chain of sports betting services in-house, we can provide a second-to-none 360° solution that guarantees highest quality, compatibility, and performance.

Create your own bespoke sportsbookTurn your vision into reality

KEY BENEFITS FOR YOU

➔ Confidently start your own unique business – getting all necessary services from the industry leader

➔ Gain a strong corporate identity – tailoring all services exactly to your needs

➔ Be competitive from day one – having the most comprehensive coverage in place

➔ Drive your business where you want – being fully flexible in your operational processes

➔ Enjoy utmost business security – getting operational and financial safeguards

SPORTS DATA

➔ Industry-leading sports portfolio covering 400,000 matches per year – with capabilities to complement it with your own bespoke content.

PLATFORM

➔ Fully fledged gaming and sports betting platform, covering all channels – or any subcomponent integrated with your internal or third-party solution.

RISK & LIABILITY MANAGEMENT

➔ High-performing risk and customer management tailored to your operational needs, utilising industry-largest data base.

TRADING

➔ Optimised and bespoke sportsbook trading managed by MTS – with the flexibility to hand it over to your responsibility.

BETTING ENTERTAINMENT

➔ Highly entertaining sports content presenting historical and live data via flexible API or ready-made all-in-one solutions tailored to your needs.

LIVE SPORTS STREAMS

➔ Dedicated live streaming solution providing over 40,000 live events during on- and off-peak hours 365 days a year – being the industry’s largest portfolio.

BUSINESS SECURITY

➔ Utmost security for your entire business with our market-unique Fraud Detection Service and optimised sales models.

MARKETING SERVICES

➔ Full support of your marketing and sponsorship activities to significantly boost your marketing investment returns.


With our Full Trading Solution (FTS), you receive first-class sportsbook administration without investing heavily in highly qualified in-house trading teams and technology.

Managed Trading Services operates your sportsbook trading, including the entire ticketing, trading and risk management in the most efficient and cost-effective way. Our trading experts use proprietary, leading-edge live trading tools in combination with advanced liquidity trading algorithms and machine-learning processes to maximise our trading performance.

All ensuring that you can provide your customers with an unrivalled betting experience while keeping yourself ahead the competition.

Full Trading SolutionTrading that focuses on your objectives

KEY BENEFITS OF FTS

➔ Drive your business – utilising MTS’ outstanding trading tools and expertise

➔ Minimise your sportsbook risks – getting safeguarded by our high-performing risk and liability management

➔ Save with substantial investments – required for highly-qualified trading teams and technology

➔ Keep your business structures streamlined – with everything managed in the solution’s backend

➔ Differentiate from the competition – by customising your trading as you want

Administering your entire sportsbook with Managed Trading Services doesn’t mean relinquishing control. We provide you with a fully bespoke trading and risk management solution that matches with your operational target agreements. And whenever your targets change, we adapt our trading strategies – to drive your turnover!

Stay in control

Supported by dedicated trading tools and proprietary quantitative mathematical algorithms

Traded to your specific margin and risk parameters

Utilising highly automated processes to improve speed and efficiency

Bespoke pricing capability enables price differentiation between operators

Guarantees utmost operational security through our fully incorporated and unique Fraud Detection System

Executed by highly experience trader teams from leading bookmakers

Offers highest financial security through market-exclusive business models

70+million

tickets per month

€3,4+

billion annual

turnover

100+active clients

40+geographical

regions covered

4+million active players per

month

460+million

selections per month

MTS Capabilities (as of December 2018)

Optimised pricing and customised trading strategies


Enhance your sportsbook operations with our Integrated Trading Solution (ITS) and take advantage of the whole spectrum of Managed Trading Services’ capabilities. You retain full control of your in-house operations and keep the flexibility to differentiate from the market wherever you want.

Your trading floor works independently alongside MTS, using the same cutting-edge tools and highly automated processes in a fully integrated and totally flexible manner. Able to interact in real time with our MTS traders, your operators can combine our expertise with theirs, and optimise your trading efficiency and output.

Integrated Trading SolutionUnlock your full trading potential

KEY BENEFITS OF ITS

➔ Generate higher profits – leveraging MTS’ capabilities and pricing algorithms

➔ Expand your portfolio – create your own bespoke content or integrate any third-party content*

➔ Be first to market – be fully flexible in publishing your content, whenever you want

➔ Benefit from MTS’ expertise – use our proprietary algorithms to create and trade your own odds

➔ Enhance customer satisfaction – through maximised coverage, lower ticket rejection and granular player profiling

Get full access to highly sophisticated Tools and Algorithms

LIVE TRADING TOOL (BETPAL)

➔ Effective, simultaneous management of multiple matches within one interface

➔ Capability to run fully automated trading by switching it to Betradar’s in-house trading (even while the match is running)

➔ Complete flexibility in your trading operations, detached from Betradar’s live coverage and odds

➔ and many more...

PROPRIETARY PRICING ALGORITHMS

➔ Optimised prices, improved margins and turnover utilising MTS algorithms (even for events not covered by Betradar)

➔ Access to a new generation of liability-driven prices, developed using AI-derived mathematical logic, and exclusive access to the industry’s largest bookmaker database

➔ Ability to integrate and use your own price models

CTRL

➔ Create, publish and trade your own content whenever you want

➔ Real-time updates through lightning-fast odds extraction techniques – ideal for quick comparison and alerting

➔ Comprehensive Market Monitoring and Match-up features with manifold additional functionalities


ITS Bookmaker

MTS Full Trading ClientsBookmaker Sportsbook

MTS Risk Managers (MTS Console)

MTS Trader

BetradarCoverage

3rd PartyCoverage

BetPalCtrl Live Monitoring

+ In-house ContentVia Ctrl and BetPal you can create yourown individual sports betting content

Ticket Administration – Bet acceptance, rejection, reoffer, Surplus Trading

Player-ProfileInformation

Player-ProfileInformation

MTS Integrated Trading Solution Environment

*The integration of data from third parties requires the permission of these parties. This approval should form part of the negotiations between the operator and the data supplier.

*

SoccerTop tier & 2nd tier Bookmaker In-House

Greece 3rd League – Group 5 Selective Trading – on league basis

Tournaments extending over time Selective Trading – on temporarily basis

TennisATP / WTA, Challengers Bookmaker In-House

ITF Selective Trading – on federation basis

Cricket, Table Tennis and any other sport...

Selective Trading, if the bookmaker wants to completely outsource these sports

Profitability on sport level

Profitability on tournament level Options for Trading

Hypothetical situation of a bookmaker’s trading operations - and how MTS could support him


Our Selective Trading Solution (STS) enables you to outsource your trading and risk management on selected sports or tournaments. Whether you’re facing capacity bottlenecks or want to leverage our trading experience in certain sports (e.g. esports, cricket or water polo), you can rely on MTS’ expertise. This means you can focus on your core sports and the most followed leagues, knowing that MTS will manage all other events in the most effective and efficient way to your specific margins and risk parameters.

Combined with our market-exclusive business model Return Guarantee, you can increase your coverage, lower your costs and improve your profitability.

Selective Trading SolutionLower your costs and increase your profitability

KEY BENEFITS OF STS

➔ Increased turnover – outsourcing sports where you face limited trading experience

➔ Improved profitability – outsourcing sports and leagues with low cost-benefit ratios

➔ Reduced bottlenecks – outsourcing labour-intensive leagues and tournaments

➔ Enhanced customer satisfaction – maximising your coverage of sports and leagues

➔ Lowered costs – temporarily outsource trading during off-peak hours – in development

Risk and Liability ManagementLet us deal with the risks

Thanks to a close collaboration with our clients, and the resulting unique access to industry information, we have developed a service that reflects the pooled expertise of hundreds of market professionals and their operational requirements.

Thus, you can leverage the most flexible and effective risk, liability and player management service in the market – regardless of your chosen trading model. MTS manages your complete betting lifecycle, providing full ticket validation based on event/market status, event/market/customer liability allowance, and dynamic approaches to live betting time delays – all delivered under different product set ups (Risk Sharing, Return Guarantee, Surplus Trading).

➔ MTS Console

➔ Highly improved risk management through advanced analysis processes and more reliable situation ratings

➔ Improved player profiling, leveraging from MTS database, resulting in the most reliable Customer Confidence Factor

➔ Process automation, such as adaption of ratings and Customer Confidence Factors leading to enhanced management


KEY BENEFITS

➔ Improved risk management – through advanced analysis processes and in-depth player profiling

➔ Optimised pricing calculation – via liability-driven odds and AI-derived algorithms

➔ Increased efficiency and accuracy – through machine-learning processes and automated adaption of risk parameters

➔ Utmost flexibility – keeping full manual and granular control on all processes and configurations

➔ Enhanced customer satisfaction – with lower ticket rejection and fine-tuned player configuration (e.g., live time delay and VIP treatment)

USING INTEGRATED TRADING SOLUTION, BOOKMAKERS GET THEIR OWN MTS CONSOLE APPLICATION.


With Managed Trading Services you can minimise or completely eliminate financial and operational risks as well as increase your turnover and profitability by choosing the business model that fits you best.

Business ModelsTurn fixed costs into variables

Surplus TradingImprove your customer’s betting experience

Surplus Trading is a special service offered by MTS that enables you to strengthen your competitiveness – with zero risk – by removing restrictions on your maximum liability. This means you can accept more bets or offer higher maximum stakes per bet and provide your customers with an improved betting experience.

KEY BENEFITS

➔ Improved user experience – through lower ticket rejection rates

➔ Increased sportsbook competitiveness – offering higher maximum stakes on bets

➔ Leverage at no risk – MTS handles all tickets exceeding your liability limitations

➔ Leverage at no costs – Surplus Trading is completely free of charge

With Surplus Trading, Managed Trading Services accepts tickets that exceed your sportsbook’s liability limitation. Tickets, which would generally be rejected, are fully managed MTS’ responsibility and thus, are completely risk free for you.

Put simply, when a punter has a winning ticket, MTS pays out the liability. All ensuring a great experience for your customers and a competitive boost for you.

Volume of tickets a bookmaker can accept until his own liability limitation is reached

Volume of additional tickets, a bookmaker could accept at no risk – on behalf of MTS

Max. stakes per ticket a bookmaker can offer

BOOKMAKER’S LIABILITY LIMIT

No. of tickets a bookmaker can accept

UPSIDE RETURN GUARANTEE

– at the same time you can enjoy the benefit of a locked-in result, without any risk, whilst still benefitting from the upside of sharing the margin in excess of the guaranteed return.

RETURN GUARANTEE IS AN INDUSTRY-EXCLUSIVE BUSINESS MODEL

offered by MTS that eliminates any market risks to your business operations. MTS bears 100% of the risk for every ticket, enabling you to remove any restrictions you would traditionally place upon limits. Your guaranteed return is measured by a certain percentage of your odds key, based on a ticket-by-ticket settlement.

RISK SHARING IS A MODEL THAT ENABLES YOU TO REDUCE EXPOSURE TO RISK

by sharing it with MTS. The business model is based on a revenue share and is calculated as a percentage of your hold with a minimum monthly fee. You then have greater planning security for your operations, knowing that your risk costs are optimised and losses are jointly borne by MTS.

Our valuable clients

30 de octubre 2017

Our strategic partnerships


Contacts

Do you require a live demonstration? Then please let us know. We are more than happy to address your enquiries. Contact us a [email protected]

Headquarters

Sportradar AG

Feldlistrasse 2

CH-9000 St. Gallen, Switzerland

Office: +41 71 517 72 00

Fax: +41 71 517 72 99

Customer Support [email protected]

Let’s boost your operations now: mts.betradar.com

managed trading services · 2019. 6. 5. · managed trading services 32 / whether you’re new to...

Documents