Management Board: Shri K L GUPTA (CHAIRMAN)

SHRI B L GUPTA (VICE-CHAIRMAN)

SHRI GAURAV GUPTA

SHRI DEEPAK GUPTA

EDITOR-IN-CHIEF: Dr ANSHUL SHARMA

EDITOR-IN-Charge: MR.VIVEK SRIVASTAVA

Faculty Support : DR HIMANSHU MITTAL,

MR.PRASHANT DEV YADAV

MS NEHA SHARMA

Circulation –In –Charge: Mr Sameer Dwivedi

Administrative Support: DR OM PRAKASH SHARMA

Student support: MR RAXIT JOSHI

MR KAMLESH JOSHI

Being the Editor In chief of the GNIOT College of Management, E magazine it gives me great

pleasure to bring to you this issue. It was quite inspiring to watch and witness the potential of

our students unfolding at various stages and situations each day. It is designed to present to its

readers the various events, methods and applications related with new developments and

perspectives in the field of management and business.

With a sense of pride and satisfaction I would like to say that with the active support of the

management, faculty and students, this magazine has come alive. With all the efforts and

contributions put in by the students, I hope the magazine will bring creative talents of the

students of the institute.

Congratulations to the editorial team for their determined efforts in bringing out this magazine.

Dr.Anshul Sharma

(Editor –In –Chief)

Dear Readers,

I feel privileged in presenting the third issue of our institute e- magazine. I would like to place on

record my gratitude and heartfelt thanks to all those who have contributed to make this effort a

success. My special thanks are to Dr.Anshul Sharma, Director- for his guidance which enabling

me to bring out this volume-3. It is my moral duty to thank him for giving support and

encouragement and a free hand in this endeavor. The magazine also showcases the talents of

our faculty members and students. With a sense of pride and satisfaction I would like to say that

with the active support of the management, faculty and students, e –magazine has come alive

.With all the efforts and contributions put in by the students, I truly hope that the pages that

follow will make some interesting reading.

Last but not the least I am thankful to all the authors who have send their articles and readers

who made this magazine so popular.

VIVEK SRIVASTAVA

EDITOR-IN-CHARGE

DR. HIMANSHU MITTAL

IBM signs $1.25 billion WPP Wire and Plastic Products cloud deal

IBM is enjoying a wave of major technology outsourcing deals from European customers in the

fourth quarter and the new contract signings are not over yet, an executive for the computer

services giant said in an interview.

IBM announced the third in a string of billion dollar plus contracts, saying it had won a seven-

year, $1.25 billion deal with WPP, the world's top advertising firm , to run WPP operations in the

cloud.IBM disclosed a multibillion-dollar deal to provide computer infrastructure services to

Dutch bank ABN Amro. And last month, Lufthansa agreed a $1.25 billion contract for IBM to

take over the German airline's information technology operations and staff.

The common theme among European customers is their growing willingness to embrace the

global corporate shift to Internet-based computing, or so-called cloud services, but while

demanding several local twists.IBM seeks to differentiate its offering by focusing on hybrid

clouds, which mix together the private, on-premise computer systems for which it has long been

known with newer public-facing Internet, mobile and analytics systems, allowing clients to move

existing systems to the cloud at their own pace.

This hybrid approach means companies can wait for years before they consider moving their

most sensitive core financial systems to the cloud computers. It also gives them the option of

never having to move. European clients demand that their data remain stored locally in

European data center, a requirement IBM has met by building seven public cloud data centers

across Europe in London, Amsterdam, Paris and one in Germany, with another to follow their

shortly. WPP's deal will allow the London-based company to stitch together the operations of the

more than 300 agencies it has acquired through a relentless roll-up of the advertising business

over the past decade and more.

NEHA SHARMA

SPICE JET’S LOSS IS OTHER CARRIERS’ GAIN

Spice Jet’s fall from grace has led the cash registers ringing for other Indian carriers. Troubles at

Kalanithi Maran-owned low cost carrier (LCC) started from mid-November when leasers started

repossessing aircraft, leading to reduction of flights. As Spice Jet’s slashed its schedule, passengers of

its cancelled flights made a beeline for other carriers -mainly Indigo and Jet. State-owned Air India,

which is being kept alive by pumping in thousands of crores of tax-payers' money , could not capitalize

on the situation. It actually saw its market share drop by two percentage points from October to

November, 2014. AI (domestic) even pipped Spice Jet in terms of numbers of passengers being

affected by flight cancellations. As many as 4,242 AI passengers had seen their flights cancelled, while

the figure for Spice Jet was 3,290. And, 27,200 AI (domestic) flyers faced delays of over two hours.

Spice Jet operated over 140 flights by evening and had six cancellations by then -out of its truncated

schedule of 230 daily flights. Oil companies have put Spice Jet on cash-and-carry and the LCC is

paying cash to get fuel. Full service carriers, Jet and AI, are now planning to fill in the void created by

Spice Jet's flight reduction. They are both planning to deploy wide body aircraft on domestic routes. AI

has three Boeing 777-200 (long range) which it will lease out by next summer. It plans to utilize these

three twin aisle planes on domestic sector till then. Jet introduced 12 additional daily flights on

domestic routes. It will deploy wide body Airbus A-330 on routes like Delhi Bengaluru-Delhi and Delhi

Chennai-Delhi from next Tuesday to January 29, 2015.

SAMEER DWIVEDI

Financial Technologies rallies 6% on Stake Sale

Financial Technologies rallied more than 6% that it has signed a deal with top-notch investor

Rakesh Jhunjhunwala, financial major Edelweiss and others. Financial Technologies came

under pressure after Jignesh Shah, chairman and group chief executive of Financial

Technologies (India) Ltd was arrested after the NSELscam. FTIL was been found unfit to hold

shares in bourses.

The report said that it will sale its 100% stake in MCX-SX comprising of 2,70,00,000 equity

shares and 56,24,60,000 warrants for an aggregate consideration of Rs. 88,419 Crores. However,

the transaction is subject to fulfilment of certain condition precedents including regulatory

approvals. Shares of the Financial Technologies were seen trading higher by 5.97% at Rs 191.65

on BSE at 1.10 PM IST. It touched an intra-day high of Rs 194.50 during the trade.

NAME- SANJAY KUMAR

ID- 1410045

LG launches Bello smartphone at Rs 18,500

South Korean electronics firm LG Electronics launched a smartphone under its L series, Bello,

priced at Rs 18,500 in India.

LG L Bello is a mid-tier Smartphone, which has been developed as an affordable yet powerful

alternative to its G3 flagship handset, the firm said in a statement. The handset features a 5-

inch IPS display with 2,540 mAh battery combined with 1.3 GHz quad core processor. It has 1

GB RAM and 8 GB of internal memory, it added.

The Android KitKat-powered Smartphone has a 8 megapixel rear camera with powerful features,

including Touch and Shoot whereby one can simply touch anywhere on the screen, focus and

get instant shots.

Besides, the Gesture Shot enables users to take selfies with a mere hand gesture. It features a

front camera light that captures perfect selfies in low lit settings through the use of bright flesh-

tone illumination framed around the subject.

Bello also has UX features like Knock Code, Smart Keyboard, Guest Mode, Capture Plus, Easy

Home, QSlide and QuickMemo+. The mobile phone has colour options like white, titan black and

gold.

Bello is the perfect choice for budget-conscious young people who are active users of social

media. It presents the most practical and convenient user experience in the mid-tier smartphone

market

NAME:-PULKIT ARYA

ID:- 1410032

Rolls-Royce launches Ghost Series II at Rs 4.50 cr

British ultra-luxury car maker Rolls-Royce rolled out its latest offering Ghost Series II in the

domestic market, priced at Rs 4.50 crore and pitched for lower taxes to spur growth in the ultra

luxury car segment in the country.

The British ultra-luxury car maker, which entered the Indian market in 2005, currently sells

three models — Phantom, Ghost and Wraith, through five dealerships across the country.Ghost

was first launched in India in 2009.Rolls-Royce has so far sold 250 units of its three models

since 2005.Building on this success, is Ghost II series which comes with innovative technological

design and engineering features.

NAME :- AAYUSH

DHOOPAR

ID:- 1410005

BMW has developed street lights equipped with sockets to charge

electric cars

BMW said it has made two prototype "Light and Charge" street lights which combine efficient

Light Emitting Diodes (LED) with the company's ChargeNow recharging stations for electric cars.

Two street lights are already installed in front of the BMW headquarters. Drivers will be able to

pay to charge their cars via a mobile phone app.BMW has developed some of the most advanced

electric cars, including the i3 city vehicle and i8 hybrid. But electric cars as a product category

have struggled to gain widespread popularity due to their limited operating range, the scarcity of

charging stations and the time it takes to recharge them.

BMW and other car makers are increasingly expanding their know-how of electric cars and

related technology that could broaden their appeal.BMW has already invested into software and

applications that help drivers of electric cars find a parking space and charging stations,

including investments into Justpark.com and the SLAM charging network.

BMW executives recently met with rival Tesla Motors to discuss the availability of electric vehicle

charging stations.

NAME- ABISHEK ANAND

ID- 1410019

(1) Rupee falls 14 paise to end at over one-week low of

62.02 against dollar

Declining for a third consecutive session on the back of dollar demand from oil companies and

caution ahead of consumer price inflation data later in the week.

Foreign institutional investors sold Indian shares worth 2.21 billion rupees, exchange data

shows, which also weighed on the rupee. Analysts expect the rupee to remain range-bound

ahead of consumer price inflation data due on Friday. A Reuters poll showed retail inflation in

November likely slowed to record low of 4.5 per cent.

The partially convertible rupee closed weaker at 62.02/03 per dollar, compared with Tuesday's

close of 61.88/89. The currency had earlier weakened to as much as 62.0475 to the dollar, its

weakest since Dec 1, 2014.

The fall bucked the trend of higher Asian currencies on Wednesday as the yen briefly

strengthened past 119 per dollar, prompting short-covering in regional units despite rising risks

of deflation in China. In the offshore non-deliverable forwards, the one – month contract was at

62.35, while the three- month was at 62.87.

(2)Indian companies ink pact to buy $2.1 billion diamonds from

Russia

Twelve Indian companies will buy diamonds worth USD 2.1 billion in the next three years

directly from Russian diamond mining giant ALROSA.

These companies have signed three-year contracts with ALROSA during the ongoing World

Diamond Conference being inaugurated by Prime Minister Narendra Modi and Russian

President Vladimir Putin.

"We have signed 12 contracts with ALROSA today to source diamonds worth USD 2.1 billion in

the next three years," Gems and Jewellery Export Promotion Council Chairman Vipul Shah said

here.

Russia is the world's largest producer of diamond, while India is the world's biggest

manufacturing centre for cut and polished diamonds.The 12 companies including Kiran Gems,

Asian Star and Rosy Blue India have signed separate contracts with ALROSA."Under the

contracts, ALROSA has committed to supply diamonds worth about USD 700 million per year for

a period of three years. This will help the country save considerable amount of commissions

charged by trading hubs," Mumbai-based Rosy Blue India Managing Director Russell

Mehta said.

Each company has tied up for different quantity and different quality of diamond.

The price at which diamonds will be supplied will be decided monthly depending on market

rates.

India meets its rough diamond requirement from Dubai, Antwerp and Belgium. The pact on

direct supply gives an edge to Russia over these countries.

NAME :- RAXIT JOSHI

ID :- 141001

Social networking sites losing out to mobile messaging apps

Growing usage of instant messaging apps such as WeChat and WhatsApp to communicate with

friends is driving users away from social networking sites such as Facebook. According to

GlobalWebIndex (GWI) Research while 83 per cent Internet users globally had Facebook

accounts, only 47 per cent were actively using the website. Likewise, 62 per cent of internet

users have an account on Google+; however, only 23 per cent are active users.

Mobile messaging tools like WeChat and WhatsApp have seen substantial growth during recent

period. Social networks are being treated more passively, meaning the number of people

messaging friends on social networks in now declined. People see mobile messaging apps as an

efficient way to communicate. GWI released a survey in which about 42,000 respondents in the

Asia Pacific region participated, including 5,000 respondents in India, during the year.

In India, 93 per cent said they had a Facebook account but only 48 per cent had active usage.

Also, the number of global users using Facebook to message a friend has continued to decline

from 512 million in Q1 2013 to 402 million in Q4 2013 to 313 million in Q3 2014.

About 28 per cent of respondents from India said they “logged in to see what's happening

without posting/commenting on anything myself” on Facebook, Twitter (23 per cent) and

Google+ (21 per cent).

At the same time, number of people using mobile messaging services has increased from 446

million in Q1 2013 to 538 million in Q4 2013 and 616 million in Q3 2014.

Respondents said they were not interested in using Facebook like before, they were bored or

generally spending less time on social networks as top reasons for using the world's largest

social networking lesser. According to GWI, the top reasons for this surge in usage includes

messaging appbeing free (45 per cent), being quicker than using social networks or text

messages to speak to people (41 per cent) and lots of friends using them (41 per cent).

In Asia Pacific, WeChat was the dominant messaging app (337 million), WhatsApp led the pack

in India. In the last year, the Indian mobile messaging audience grew by 113 percent; we expect

the number of mobile messaging users to continue to grow in the coming quarters.