management communication s1

8/6/2019 Management Communication S1

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Management Communication

Ram Mohan


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What is communication?

Communication is the process of sharinginformation,ideas,concepts and messages between two or

more persons.First,communication of what is in the mind, takes placethrough a medium.

e.g.interviewer,painter,music composer.

Second,communication is a two way process.Third,there is no limit to the number of media that can beused for communication.


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B usiness Communication

Effective communication involves more than words andmeaning.The major factors involved in effective communicationare;Levels of communication:

Intrapersonal ,interpersonal,organizational and masscommunication.Internal filters:Selective exposure-denying information to themselves andconsequently to others.Selective perception-Refers to hearing and seeing what wewant to.Selective retention-To remember pleasant events andforget unpleasant ones.


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R eceiver's background:Effective communication depends on the knowledge of the

background of the audience or receiver- position,education,relevant needs,subjectknowledge,attitudes,opinions.Feedback:Receiver's reaction to the communicator's message-verbal

or non-verbal,positive or negative decides the effectivenessof communication.Determines whether interpretation of message by thereceiver is as intended by the communicator.


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Feedback:Silence and listening are two common forms of feedback in spoken communication.Usually these forms of feedback can be interpreted only inrelation to the listener's facial expression.Silence can be a sign of acceptance,an expression of disapproval and anger or it can be used to indicatedissociation with what is said.

A dramatic pause,which is a form of deliberate silence canalso be used by a speaker to give force or effect to what heis saying.


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Listening actually consists of four activities on the part of the listener,First,the listener has to hear what the speaker is saying andnote his facial expressions,gestures and tone carefully.

Second,he has to understand the words used by the speaker and go beyond them and comprehend the implied meaningof his words.


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Achieving success in workplace depends on ability tocommunicate effectively,both in the workplace and withoutsiders.C ommunication challenges at workplace :Identifying a problem and appropriate solutions,supervising,coordinating functions and people activities,developing products and services,developing relationships


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Business Communication

C haracteristics of Effective Business C ommunication:Two way traffic

Continuous processA short lived processNeeds proper understandingLeads to the achievement of the organizational objective

Dispels misunderstanding


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Business Communication

Benefits of Effective C ommunication:Healthier business relationships

Quicker problem solvingStronger decision makingIncreased productivityEnhanced professional image

B etter quality of documentsLesser misunderstandingIncreased awareness among employeesImproved customer relations


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B usiness CommunicationC ommunication serves four major functions in an

organization:Information -Refers to the role of communication infacilitating decision making and problem solving.e.g strike

by workers,new product launchC ontrol -Refers to the power to influence people's

behaviour.e.g adherence to company policies,communication of grievances to boss.Motivation -Refers to the fostering of motivational spiritamong the employees

Emotional expression -relates to the function of communication in expressing or letting out the feelings andemotions of employees under various circumstances.All these four functions of communication are of equalimportance in an organization.


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B usiness CommunicationT he Importance of C ommunication Skills to You:Leadership and communication skills are of utmostimportance in organizations.Skills such as writing and speaking well,displaying proper

etiquette,and listening attentively will determine your career success.Technology magnifies the view of one's communicationskills.Email often results in a sender's language skills being

placed in front of different people simultaneously.Audio and Video reveal the caliber of one's verbal anddiplomacy strengths.


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B usiness CommunicationT

he Importance of C

ommunication Skills to You:The communication shortcomings of employees and theimportance of communication in business explain why youshould work to improve your communication skills.W hatever position you have in business,your performancewill be judged largely by your ability to communicate.If you perform(and communicate) well,you are likely to berewarded with advancement.And the higher you advance ,the more you will need your communication ability.B y improving your communication skills,you improveyour chances for success in business.


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B usiness CommunicationW

hy Business Needs toC

ommunicate?Example :In a FMCG company employees send and receiveinformation throughout the organization.

They process information with computers,writemessages,fill out forms,give and receive orders, and talk over the phone.More specifically,salespeople receive instructions andinformation from the head/regional office and send back orders and regular reports of their activities.Executives use written and oral messages to initiate

business with customers and other companies and respondto incoming messages.


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B usiness communication enables employees to work together,and is essential to organise the team's efforts inachieving organization goals.

In a business,it is the vehicle through which management performs its basic functions.Managers direct through communication,coordinatethrough communication,recruit,plan and control throughcommunication.


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management communication s1

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