management communications - capgator client project
TRANSCRIPT
Promotional Item ProvidersCAPGATOR’S FRONTIER
Obstacles
Audience
Company Overview
Recommendations
Implementation
Agenda
Results
CurrentObstacles
Obstacles Audience Company Overview Recommendations Implementation Results
Awareness
Relationships
Direction
Strategy ⇒ Target Audience ⇒ Secondary Audience
PIPsB2B
Automotive
Healthcare
Obstacles Audience Company Overview Recommendations Implementation Results
CapGator - As A Promotional Item
Novelty Conscientious● First to Market
● Unique
● Automotive and Healthcare Niche
● Health Conscious
● Shows Care and Concern
● Frequent Use
● High Permanence
Exposure
Obstacles Audience Company Overview Recommendations Implementation Results
Communication Vehicles
Direct Mail
Trade Shows
Conventions
Website
Cold Call
Communication Channels
Emphasize Personal Outreach
Target Industry Events
Build Digital Presence
Seal the Deal
Recommendations
Personal Outreach
Direct Mail
Introduce Impress
Connect Save $
Effective
Obstacles Audience Company Overview Recommendations Implementation Results
What is CapGator?
• Introduce • Educate PIPs• Communicate Value
Obstacles Audience Company Overview Recommendations Implementation Results
Make an Impression
Differentiation• Eyecatching
Longevity• Send many times
Impression
Obstacles Audience Company Overview Recommendations Implementation Results
Convenient for You
Link to Digital Vehicles Cost Effective
Obstacles Audience Company Overview Recommendations Implementation Results
Example
Obstacles Audience Company Overview Recommendations Implementation Results
Show Your VALUE!
• Use mail to emphasize differentiating factors• Novelty• Niche appeal• Permanence• Exposure• CSR
Obstacles Audience Company Overview Recommendations Implementation Results
Industry Events
Trade Shows and Conventions
Primary Audience
Secondary Audience
95%
5%
Time Spent Preparing for Expo
Obstacles Audience Company Overview Recommendations Implementation Results
Pamphlet and Poster
➔ Circulation of Pamphlet and Product
2
1 Year One
Year Two
Obstacles Audience Company Overview Recommendations Implementation Results
Floor Strategy
Humor AmiabilityNetworkingDetermination
Obstacles Audience Company Overview Recommendations Implementation Results
Costs
First Year Non-Member CostSecond Year Member Cost
Obstacles Audience Company Overview Recommendations Implementation Results
Digital Presence
Get Your Message AcrossLinkedIn Custom Orders Web
Page
To A Large Audience Effectively
How You Want Them to See You
Obstacles Audience Company Overview Recommendations Implementation Results
Spark Debate Share Industry Trends
Create Custom Orders Page
Post Recent Updates
PIP Networking Groups
Long Form Posts
Spark Debate
Create Custom Orders Page
Share Industry Trends
Post Recent Updates
Company Page
Spark Debate
Create Custom Orders Page
Post Recent Updates
Share Industry Trends
Advertisers
Spark Debate Share Industry Trends
Post Recent Updates
Create Custom Orders Page
CUSTOM ORDERS
Contact us for your custom orders!
The CapGator is the perfect promotional product for your business!
It’s the most unique and effective way to stay “top of mind” with your customers; they will see your company logo every time they refuel.
Now, place your company name or logo in the hands of a billion motorists!
Seal the Deal
(Not So) Cold Calls
= 1%
Obstacles Audience Company Overview Recommendations Implementation Results
But, Your Odds Are Even Better
More Effective Calls
Industry Presence
Digital Outreach
Obstacles Audience Company Overview Recommendations Implementation Results
Nurtured Leads
= +47%
Obstacles Audience Company Overview Recommendations Implementation Results
Vehicle Month 1 Month 2 Month 3 Month 4 Month 5
Direct Mail Mail 1st Mail 2nd Mail 3rd
Events Prepare Attend Reach Out Plan Ahead
LinkedIn PIP Groups Share 4 Discussion Starters and 2-4 Posts per Month
Website Add Custom Orders Tab Update with Recent and Important Info
Calling Call Follow Up (as needed)
Implementation Timeline
Strategy Vehicle Feasibility Cost Action Expected Results
Outreach Direct Mail Moderate Low Send 3 times Connections
Industry Events
NetworkingPamphlet
High Moderate Attend PPAI Expo as an exhibitor Schedule increased promotional presence at the event
ConnectionsBrand Recognition
Digital Presence
LinkedIn High Low Join 4 PIP networking groupsPost 1 discussion starter in 1 group/weekCreate 1 long form post/every 2-4 weeks
FollowersLeads
Digital Presence
Website High Low Develop custom orders tab on current website
Traffic SalesAwareness
Seal the Deal Calls High Low Follow up with all connections made and establish deals
Increased Sales