management lessons from dhirubhai 1227845200798203 8

8/8/2019 Management Lessons From Dhirubhai 1227845200798203 8

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Dhirubhai

Ambani


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Dhirajlal Hirachand Ambani

born on December 28,

1932 in Chorwad, Gujarat.

Dhirubhai started off as a

small time worker with Arab

merchants in the 1950s

moved to Mumbai in 1958

to start his own business inspices.

he moved into textiles and

opened his mill near

Ahmedabad.


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During 1950s In the 1950s, the Yemini administration

Dhirubhai bought the Rials.

Entrepreneurships true sense lies in the fact that he always looks upon opportunity.


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In 1962, Dhirubhai started the Reliance

Commercial Corporation. Asia Times quotes: "His people skills were

legendary. A former secretary reveals: "He

was very helpful. He followed an 'open-

door' policy. Employees could walk into his

cabin and discuss their problems with

him."


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Dhirubhai Ambani is credited with startingequity investing in India. More than 58,000

investors from various parts of Indiasubscribed to Reliance's IPO in 1977.Dhirubhai was able to convince people ofrural Gujarat that being shareholders of his

company will only bring returns to theirinvestment.

Reliance Industries holds the distinctionthat it is the only Pvt. Co. whose severalannual general meetings were held instadiums.


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9 great management lessons

from Dhirubhai Ambani Dhirubhaism No 1: Roll up

your sleeves and help.

sense of do it yourself He does not wait for

infrastructure to be created tosupport his operations. He

goes out and builds it himself;be it a power plant for hispetrochemical enterprise or acanal to bring water from largedistances for his cooling plant.

"Small men like me don't inspire big words!"


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Dhirubhaism No 2: Be a safety

net for your team. There used to be a time whenour agency Mudra was the targetof some extremely vicious

propaganda by our peers, he gently asked M if They

needed any help in combating it.

knowledge that he knew and

cared for what his team wasgoing through, and that he wasthere for Them if needed him,worked wonders for confidence.

He gave courage which we never new we had


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Dhirubhaism No 3: The silent

benefactor. When he helped

someone, he never ever

breathed a word about itto anyone else

"Expect the unexpected"

just might have beencoined for him.


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Dhirubhaism No 4: Dream big,

but dream with your eyes open.

Whenever a task seemed too big to be

accomplished, he would reply: " No is no answer!"

Not only did he dream big, he taught all of us to

do so too.

his favorite phrase "dream with your eyes open"

"It's difficult but not

impossible!"


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5. Dhirubhaism: Leave the

professional alone! management techniquesof him is different

the simplest strategies

are often the hardest toadopt.

let professionals do thework

This technique enforcedresponsibility among histeam

"Produce your best."


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6. Dhirubhaism: Change your

orbit, constantly! Dhirubhai's "orbit theory."

This is no miracle.

when you change orbits, you

will create friction. The good

news is that your enemies

from your previous orbit will

never be able to reach you inyour new one. By the time

resentment builds up in your

new orbit, you should move

to the next level. And so on.

Changing orbits

is the key to

our progress as

a nation.


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. The arm-around-the-shoulder

leader It was Dhirubhai's veryown signature style

Arm around the shoulder -

With that one simplegesture, he managed toachieve many things.

This tendency that he had,to draw people towardshim, manifested itself incountless ways.that did much more than words in letting

me know that I belonged,

that I had his trust, and that I had him on my side!


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8. The Dhirubhai theory of

Supply creating Demand He was not an MBA. Nor an

economist. But yet he took

traditional market theory and

stood it on its head. Andsucceeded.

when everyone in India would

build capacities only after a

careful study of market, he went

full steam ahead and created

giants of manufacturing plants

with unbelievable capacites.


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9. Money is not a product by

itself, it is a by-product, so don't

chase it He did not breathe a word

about profits, nor about

becoming the richest A by-product is something

that you don't set out to

produce. It is the spin off

when you create something

larger.


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Success

Success in attaining that goal will

eventually ring in the cash. For instance, if

you work towards creating a name for

yourself and earning a good reputation,then money is a logical outcome.

People will pay for your product or service

if it is good Sounds too simplistic for belief? Well, look

around you and you will know exactly how

true it is.


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Thank you

management lessons from dhirubhai 1227845200798203 8

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