Strafe

• Started April 2010, out of Aspen, CO.

• John Gatson• 10 employees• Sleek outerwear

jacket for skiing and snowboarding.

Spreading of Strafe

• Sponsors of skiers in the amateur level• Promoting at resorts• New interactive website• Ski blogs

Nomad

Helmet compatible hood with 3-point adjustmentRemovable powder skirt with snap system integration18″ pit ventsMesh skin pocketsWrist gaitersArticulated storm cuffs

MATERIALSGelanots® Softshell 3L fabric4-way stretch hybrid Softshell fabric with 20,000mm waterproofing and 25,000mm breathability, and a Super DWR water-repellant coating.YKK Aquaguard® ZippersPolyurethane coated to keep wind and water out, and your valuables safe and dry.

Sickbird Suit

TECH FEATURESHelmet compatible hood with 3-point adjustment17” pit ventsMesh skin pocketsMedia Pocket with wire routingWrist gaitersArticulated storm cuffsWaist adjustment16” thigh ventsBoot gaitersSuperfabric® instep and heel reinforcementFlare zipsCuff adjustment for hiking and skinning

Differentiation

• 3 layer Gelanots Softshel jacket designed for backcountry skiing and snowboarding. Lightweight and functional design, and a longer, slimmer cut keeps you comfortable and dry in any conditions.

• Tech features and materials• Caters to advanced skiiers

Focuses

• Work environment• Team member

connections• Flexibility• Growth• Sustainability