Management Styles &

PracticesBathtime Boutique

&Taproot Organics

Presented By : Jessie Bitler and Heather Reymunde

Agenda ● Introduction-Elevator Speech

● Interviews

○ Taproot Organics

○ Bathtime Boutique

● Summation of the businesses

○ Similarities

○ Differences

● Suggestions

● Items of Interest

● Conclusion

Image: Sterling, G. (2016). Google Local Business Cards or Posts about to roll out to ‘thousands’ of SMBs. Retrieved from https://searchengineland.com/google-local-business-cards-posts-roll-thousands-smbs-257025

Elevator Speech

Image: Rudov, M. (2013). The elevator speech is utter nonsense—stop using it. Retrieved from http://m.ragan.com/Main/Articles/The_elevator_speech_is_utter_nonsensestop_using_it_46284.aspx

Interview - Taproot OrganicsEstablished: 2012

Location: Jersey City, NJ

(2 Brick & Mortar Stores, Online Sales & Pop-up Shops)

www.taprootorganics.com

Mission: To provide affordable organic small-batch skin care that appeals to the

entire family.

Ownership: Family-owned & operated plus 5 employees.

Management Style: Behavioral Approach

Products/Service: “Junk-Free Skin Food” made from organic food-grade

ingredients.

Volume: 100,000 buyers

Most profitable products: Raw ingredients

Biggest Challenges: Problem identification, resolution and employee issues

Biggest Reward: Opening of their second store within a unique niche

Objectives/Goals: Duplicate their year-over-year growth in 2018 and 2019. www.taprootorganics.com

Interview-B BEst. 2016

Location: Kingston, PA

Ownership: Family owned and operated

Four employees including the three co-owners

Management Style: Behavioral Approach

Products/Services: Bath and body products, birthday parties, party favors

Bath Bombs generate the most profit

Mission and Vision: Family operated business that sells products to enhance

bathtime experience

Objectives: continue to be family owned and operated and open a new location in

Scranton by 2019 or 2020

Biggest Challenge: Finding honest and reliable help

Biggest Reward: Seeing customers enjoy their products, Return Customers

www.facebook.com/pg/bathtimeboutique

Similarities

Image: The Tomatos. (2015). Transparent Bubbles Clipart #28672. Retrieved from https://thetomatos.com/free-clipart-28672/

Ownership: Family-owned & operated

Business: Store Fronts

Management Style: Behavioral Approach

Products/Service: Body & Skincare

Marketing: Media, Sales, Social Media, Signs

www.facebook.com/pg/bathtimeboutique

Differences

www.facebook.com/pg/bathtimeboutique www.facebook.com/TaprootOrganics/

Differences

Image: Alphabest Education. (2017). Bubbles engineering. Retrieved from https://www.alphabest.org/bubblesengineeringenrichment/

★ Kid-friendly atmosphere

★ Focus is bath products (Bath Bombs)

★ Target audience is women and children

★ Products brightly colored, highly-fragrant and

contain glitter or surprises

★ Have only one store and no online sales

★ Smaller customer base

★ Few employees

★ Store has an organic atmosphere

★ Organic all natural products

★ Diverse range of products for both genders

★ Small amount of product available in store

★ Joined local businesses specializing in

yoga/massage

★ Expanded into a second store and online

business

★ Larger customer base

★ More employees

www.taprootorganics.com

Suggestions Taproots➔ Continue current management and marketing styles➔ May benefit from:

◆ Holding events such as workshops◆ Assessing structure of management and hiring

additional employees

Bathtime Boutique

➔ Continue current management and marketing structure➔ May benefit from:

◆ Incorporating local products or surveying customers about what they would like to see.

◆ Adding online storewww.facebook.com/pg/bathtimeboutique

www.facebook.com/TaprootOrganics/

Items of Interest➔ Both thrive, especially during the

holidays.

➔ Marketing Style = Repeat Customers

➔ Authentic Products

➔ Owners and Managers involved

➔ Passionate about products

➔ Care about employees and customers

➔ Always looking for new products and

services to achieve mission. www.facebook.com/TaprootOrganics/ www.facebook.com/pg/bathtimeboutique

Conclusion➔ Despite selling similar products each business is unique

➔ Although they target different types of customers, both businesses are

successful

➔ Owners of each business believe they are fulfilling their mission and vision

No matter what is being marketed,

it is important to be passionate about the product!

www.facebook.com/pg/bathtimeboutique

www.facebook.com/TaprootOrganics/

ReferencesGrunes, Z. (2017, November 26). Interview by H. Reymunde & J. Bitler. Jersey City, NJ.

Kreitner, R., & Cassidy, C. (2011). Management (Vol. 12). Mason, OH, USA: South-Western, Cengage Learning.

Ubaldini, N. (2017, November 21). Interview by H. Reymunde & J. Bitler. Kingston, PA.