Metro Residential ®(8888-XYZ)

Management Team:Mohd Fazli Azman 2008270034Nur Shazleen Yazmeen Ahmad Hawari 2008738521Zulkifli Bin Abdul Rahim 2008720413

IntroductionWe plan to provide a better way of doing online

business (for rent or sale).To provide a platform for advertising.The users can advertise their property for sale or

rent in our website.Our service is unique and different from existing

online advertising. To become a match maker by eliminating middle

man (eg: agent).To benefit all parties. (buyers, sellers & our

business)

Background of CompanyMetro Residential was born in 2010.

Our core business is in the Online advertising.Our focus group is Businesses in the Property Industry. Presently within Malaysia &

Moving forward to enter international market.

Our aimed is to provide unique and efficient services with technology innovation to our value customers.

Making Your Home Our Priority.

Target marketMalaysia (next to be worldwide).Working adults (18 to 60 years old).Developer.Tenant.House owner.

Categories of Business Models

Service Provider

Service CustomizationEg: simulation.

Portal

Type of E-Commerce Transaction

(B2B)

• House owner• Interior Designer

Services• Renovation and

Contractor Services• Plumber Services• Maintenance Services• Wiring Services

Business to Customers (B2C)

• Tenant• Buyer

Problem StatementCongrates, you can start next 2

weeks House agent, I need a house. URGENT!!!!

22 weeks ??!

House agent, I need a house . URGENT !!!!

2.30am

ObjectiveTo provide more effective business

channel. Give different experience to customers. Faster business transaction anywhere &

anytime.Provide higher customers satisfaction.Help the industry’s growth.

Mission & VisionMission

Offering the best interactive services that transform traditional property hunting

into unique and most efficient house agent match maker.

Vision“Making Your Home Our Priority”

Value Proposition(i) Agent VS Metro Residential

Agent

• Bias agent.• Hidden cost.• Costly charges.• Trust issue.• Inexperience

agent.

Metro Residential

• Direct deal.• All available

information provided.

• Less charges & more income.

• Trustworthy.• Rating agent

based.

Value Proposition(ii) Existing Online Ad VS Metro Residential

Existing online Advertising

• Complicated.• Late or no

feedback• No sufficient

information.• Not update.

Metro Residential

• Unique & attractive (eg: simulation).

• Immediate feedback.

• Information sharing.

• Latest info.

Revenue Model

Advertising

Transaction Fee

Affiliate Marketing

Revenue Model

Competitive Environment• Our Competitors- Existing similar online provider

eg: iProperty, Mudah.com, Sewa Bilik.com ,etc.

• To change customers’ practice from traditional way of business

• eg: newspaper, agent, flyers, etc to online advertising

Market Opportunities“A profitable Big problem with a new or improved solution Expand

the business to other areas”.

• Competitors not address the problem.• Wider use of the Internet is seeing larger

numbers of people use it as their preferred source for solution searching.

• Networking: Start some amazing friendships process.

IT for Competitive Advantage

Differentiation Strategy

Attractive service

+ =COMPETITIVEADVANTAGE

Marketing Strategy• Social Network & Blog

• Affiliate strategy: To link our services from others website

• Promotion: FREE advertisement for specific period (this offer is limited to Metro Residential customer only)

Competitive Advantage1. Innovation

Increased exposure to more people will open new doors that were previously unavailable (to use advance technology eg: Falsh, Movie, Slideshow, Simulation)

2. Better opportunities for Business growthIncreased exposure to more people will open new doors that were previously unavailable.

3. Efficient Communication tools and mediumTools for Customer Services. Eg: Live chat, FAQ etc

4. Make information more easily available to customers.Share information with the whole world.

Competitive Advantage-cont5. Greater and attractive business promotion to

catch customers & clients eyes.(eg: Interior designer, Utilities services, House renovation).

6. Cut costs & greater profitsDirect contact between seller and buyer will eliminate agents’ commission.

7. Ability to do business 24 hours.

Organizational Development

Year1 2 3

Growth

Introduction stage:

Greater promotion to create customers awareness.

Focus on popular locations (eg: Klang Valley).

Growth stage:

Expand business to cover more location in Malaysia.

Innovation stage:

Enhance services with other related products (eg: Renovation, Shop lot, office, manufacture etc).

0

Green IT

Pushing Green Technology: Less paper for advertising

“Save Paper, Save A Tree, Save The Environment”

1-21

Management TeamMetro

Residential

FounderZulkiflee bin Abd Rahim

Programmer Mohd Fazli bin

Azman

IT DesignerSyazleen

Yazmeen Ahamd Hawari

Thank YouCopyright reserve ®