Management Theory and Practice

Environmental Analysis

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Abstract

The Common Wealth Bank is an Australian multinational bank. It provides its customers

with retail and commercial banking and also with investment services and insurance. This

also includes credit cards, deposit accounts, mutual funds and home loans. Its brands include

Bankwest, Firstchoice, CommSec and ASB bank. It has more than 1000 branch offices in

Australia and also has branches in Asia, Europe and USA. Its major competitors are National

Australia Bank Limited, the Westpac Banking Corporation and the Australia and New

Zealand Banking Group Limited. This analysis would be giving a brief on the impact the

environmental changes would have on the functioning and growth of the Common Wealth

Bank.

Analysis:

Environmental analysis helps the organization to know the changes which are being done in

the external environment and the adjustments necessarily needed in order to adapt to them.

Based on this, the following factors would be considered in the Environmental analysis of

Common Wealth Bank