management thesis suguna

[Type the document title]

ICFAI NATIONAL COLLEGEBELLARY

MASTER OF BUSINESS ADMINISTRATION

Thesis of A Analytical Study of Organize retailer an suguna Chicken in Bellary City

Uneder guidance of Jaysheelan Sir.

Submitted By Rajesh. H

Enrollment No:- 8NBBL034.

Campus – Bellary.

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ACKNOWLEDGEMENT

“Experience is the best Teacher”. But experience is fulfilled only when there is

hard work and also good support and cooperation offered by various people that

I have been able to compile in this thesis. It is always wise to appreciate such

people who have helped me to complete this report successfully.

I express my deep sense of gratitude and indebtedness to my Institute which has

provided me an opportunity to fulfill the most cherished desire to reach my

goal.

Last but not the least; I would appreciate my family and friends for

encouraging me and helping me at every step to go ahead in my work.

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DECLARATION

I, Rajesh.H of MBA III SEMESTER studying in INC, Bellary to hereby

declare that this THESIS titled A Analytical Study of Organize retailer an

Suguna Chicken AT BELLARY” has been prepared by me in the partial

fulfillment of the award of MASTER OF BUSINESS ADMINISTRATION

during the session 2008-10. My guide for the training has been Mr. Jayasheelan.

Sir.

Rajesh. H

8nbbl034

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CERTIFICATE

This is to certify that the management thesis titled “A Analytical Study On

Organize retailer an Suguna Chicken At Bellary” (With special reference to

organize retailers in Ruppengudi Road and Millerpet areas.) submitted by

Rajesh .H Enrollment no: 8nbbl034during semester 3rd of the MBA Program

(the class of 2010) embodies original work done by him.

Mr. Syed Akram

Mr.Jayasheelan

Campus head: INC Bellary

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CONTENTS

CHAPTER-I

INTRODUCTION

OBJECTIVES

RESEARCH DESIGN

CHAPTER-II

INDUSTRY PROFIL

CHAPTER-III

COMPANY PROFILE

CHAPTER-IV

THEORITICAL CONCEPT

CHAPTER-V

DATA ANALYSIS

CHAPTER-VI

FINDINGS

SUGGESTIONS

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CHAPTER-I

INTRODUCTION

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A study of Suguna chicken an organized retailer sector in BELLARY

Introduction :

In India people are different from each other in terms of languages, culture, Caste, and also food habits.

India is the world's second largest producer of food next to China, and has the potential of being the biggest with the food and agricultural sector. The total food production in India is likely to double in the next ten years and there is an opportunity for large investments in food and food processing technologies.

Fruits and vegetables, Fishers, Milk and milk products, Meat and poultry, foods, Alcoholic Beverages and Soft drinks are important.

India is one of the world’s major food producers but accounts for less than 1.5 per cent of international food trade. This indicates vast scope for both investors and exporters. Food exports in 1998 stood at US $5.8 billion whereas the world total was US $438 billion. The Indian food industries sales turnover is Rs 140,000 crores.

India's food processing sector covers fruit and vegetables; meat and poultry; milk and milk products, alcoholic beverages, fisheries, plantation, grain processing and other consumer product groups like confectionery, chocolates and cocoa products, Soya-based products, mineral water, high protein foods etc. They cover an exhaustive database of an array of suppliers, manufacturers, exporters and importers widely dealing in sectors like the -Food Industry, Dairy processing, Indian beverage industry etc. They also cover sectors like dairy plants, canning, bottling plants, packaging industries, process machinery etc.

From above all the information they considered that food products are play vital role in our country. So they choose my management thesis as a study of suguna chicken an organize retail in Bellary District.

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OBJECTIVES

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My Objectives of my study are:

1. To know the supply chain management by suguna chicken.

2 . To know the how the physical distribution done in Bellary

3.To know the quality and taste of the chicken prefer by the customer.

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RESEARCH DESIGN

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The research methodology consists of both

1. Primary data

2. Secondary data

PRIMARY DATA: It primary data is collected directly from respondents using data collection method like survey interviews, questionnaires, measurement, direct observation. The researcher is directly involved in the collection of information required to answer the research questions. The data is collected following the specification of the research. This is an relevant information for any research.

SECONDARY DATA: Secondary data is the data that already exists which have been collected by some other person or organization for their use available from publication, in-house data base, research agencies etc. It is a readymade information where you will get the information from many sources.

Primary data Secondary data

Primary data.

1. Questionnaire method2. Personnel interview

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3. Secondary data:

Internet. (www.suguna chicken.com)

CHAPTER-II

INDUSTRY PROFIL

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http://www.suguna/


Industry profile.

Strength of a nation" is going to be the key – word in a global village. An Indian poultry industry has the inherent potential to become the world- leader. Recently, I had read an article on world poultry business, in " World-Poultry " an international magazine of poultry business. A survey was conducted to study the prices of eggs and prices of poultry feed in 45 countries. The prices were converted into U.S. dollars. Conversion ratio that is an index of conversion of feed into eggs was given due weight age. In was certainly an in-depth study of poultry business in the world. The report points out that eggs are cheapest in India, even though feed costs are not cheapest.

, world poultry industry is expanding, as the population is increasing. Per capita consumption is also increasing. Not only that, many countries which are not traditionally poultry - growers are giving incentives to their poultry industry. Indian Government is also giving incentives to this industry by giving incentives to small poultry farmers as well as poultry industry in organized sector as poultry industry generates employment and also provides proteins to masses. Many countries have to import feed for their poultry industry. India is lucky. We export 24 million tones of soybean cake to Europe, which is the main ingredient of poultry feed. We can export eggs or chicken meat instead of soybean-cake.

Organic chicken: - Traditionally many poor people are raising poultry in their back yards. These rustic chickens and eggs fetch higher price in local market. There is a good market for such organic products in developed countries. They call it " free range birds ". Health conscious consumers prefer organic chickens to commercial chickens raised unnaturally. Consumers are worried about anti-biotics used during raising

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India is the fifth largest producer of eggs and ninth largest producer

of poultry meat in the world, producing over 34 billion eggs and about 600,000

tons of poultry meat in 2004. In the overall market for poultry products, India

was positioned 17 in World Poultry Production. And analysts estimate that the

poultry sector in India has been growing at a much faster rate, along with other

industries such as BPO and Securities market. Over the past decade the poultry

industry in India has contributed approximately US $229million, to the Gross

National Product (GNP).

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Company Profile

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Company profile:

Coimbatore Feb. 26 Suguna Poultry group has chalked up plans to invest Rs 600 corer cover the next three years on poultry production expansion for domestic market.

The integrated poultry group, which has already lined up a capital investment of Rs 250 corer for this year, has proposed to expand its poultry farming including setting up new generation hatcheries and production of pellet feeds aimed at achieving higher poultry productivity, Mr. B. Soundarajan, Managing Director of Suguna Poultry, has said.

Suguna Poultry which has forayed into layer segment as well by releasing the high productive German layer breed `Lohmann' has as part of improving its supply chain management expanded into direct procurement of maize from farmer groups. Suguna is also trying to replicate contract farming in maize cultivation which will facilitate the company's objective to bring down the poultry feed cost, thereby reducing the overall production cost and at the same time enabling remunerative prices for local maize farmers.

"We are going to focus on expanding the poultry farming for the domestic market till 2010 by replicating our existing business model of contract farming across the country. Our bid to enter into international markets will be only beyond 2010," the Suguna MD told Business Line.

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Suguna Chicken - Younger, Tender, Better.

Suguna Chicken, known for its finest quality and taste is already a favorite among many Indian households. Reared from the finest breed of carefully selected chicks, Suguna is the leader in the Indian broiler chicken market.

Suguna’s innovation and efforts to maintain consistency, highest quality and hygiene standards are well appreciated by the many that savor the taste of its good chicken. A well controlled process ensures you get nothing but the freshest of chicken straight from the farms. Grown in natural conditions with nutrition rich feed, you can be assured that every bite is tender and juicy.

This superior quality chicken is now available at affordable prices. Through a nationwide network of over 25,000 retail outlets. The next time you are out

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shopping, look out for the Suguna Chicken sign in any of your neighborhood chicken stores. And always ask your retailer for Suguna chicken.

Suguna ensures the birds are carefully selected and bred in a healthy environment and fed with the most nutritious feed - rich in Maize and Soya, produced at Suguna's own feed mills. The birds are grown in hygienic, environmentally controlled ultra-modern bio-secured farms. Bio-security is maintained at every stage of production till the products reach the shop shelves.

Enter the retail revolution. Experience a whole new way of shopping for chicken. Suguna Daily Fresh, a chain of high-quality stores caters to all your needs for chicken and more. Suguna Daily Fresh brings you spacious and pleasing outlets complete with modern amenities with a variety of chicken products and more at a location near you.

At Suguna Daily Fresh enjoy the experience of selecting from a range of fresh chilled chicken for your convenience that’s available in 8 types of portions in desired quantities. Indulge in Suguna Anytime sausages, salami and frankfurters. Relish Suguna Home Bites, a new range of ready to heat-and-eat home meal replacement. Shop for Suguna value added farm fresh eggs, cut and cleaned fresh chilled mutton, frozen fish and prawns.

Sauna’s high quality chilled chicken product range includes:

Whole chicken Drumstick

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Curry cut Lollipop

Mutton Boneless breast

Suguna’s Marinated Chicken range includes:

Marinated Lollipop Marinated Drumstick

Marinated curry cut (Chilli chicken style)

Suguna range of frozen foods

Prawns Fish

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Fish, Prawns, Sausages, Salami, Mini Cocktail Sausages, Chicken Drumsticks, Chicken Boneless Breast, Boneless Chicken, Chicken Curry Cut, Chicken Minced Meat, Chicken Lollipop, Marinated Chilli Chicken, Marinated Chicken Lollipop and Marinated Chicken Drumstick.

Suguna’s Value Added Eggs includes:

Suguna Active Suguna Heart

Suguna ProSuguna Shakti

Suguna Home bites ready to eat range of heat and eat items:

Chicken 65 Southern Fried Chicken

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http://www.sugunapoultry.com/brands/suguna_value_added_eggs/shakti.asp

http://www.sugunapoultry.com/brands/suguna_value_added_eggs/shakti.asp

http://www.sugunapoultry.com/brands/suguna_value_added_eggs/pro.asp

http://www.sugunapoultry.com/brands/suguna_value_added_eggs/heart.asp

http://www.sugunapoultry.com/brands/suguna_value_added_eggs/active.asp


What’s more, all this comes to you with Suguna’s quality backing and highest nutrition and hygiene guarantee. We welcome you to embrace the change. Welcome to Suguna Daily Fresh!

Maize - contract farming

Suguna Poultry which has forayed into layer segment as well by releasing the high productive German layer breed `Lohmann' has as part of improving its supply chain management expanded into direct procurement of maize from farmer groups. Suguna is also trying to replicate contract farming in maize cultivation which will facilitate the company's objective to bring down the poultry feed cost, thereby reducing the overall production cost and at the same time enabling remunerative prices for local maize farmers.

"We have already started procuring maize directly from farmers in Athur and Udumalpet in Tamil Nadu and from Karnataka and these farmers come under registered farmer unions," he added.

The vertically integrated poultry company having contract poultry production centers in 130 locations spread across 10 States in the country currently produces 60 lakh chickens a week, accounting for a 17 per cent share in the country's commercial broiler production. Suguna has set to raise its market share to 25 per cent by 2010 and its income from the present Rs 1,300 crore to Rs 3,000 crore by then.

Suguna is also the first Indian agri business company to get the equity/debt funding from International Finance Corporation (IFC), the private arm of the World Bank, which has extended $30 million including a $11-million equity

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THEORITICAL CONCEPT

MEANING OF CHANNEL OF DISTRIBUTION

A channel of distribution or trade channel is the path or route along which goods move from producers to ultimate consumers or industrial users. In other words, it is the distribution network through which a producer puts his product in the hands of actual users. The channel of distribution includes the original producer, the final buyer and any middlemen-either wholesaler or retailer.

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A channel facilitates the transfer of ownership and the physical exchange of products and services. This is the most strategic area of a business and determines its success or failure. The diverse and complex nature of a variety of marketing channels ranges from a simple channel linking producer directly to the customer, to a complex one where there are several layers of distributors linking the producer to the end customer. This diversity in the nature of marketing channels makes it all the more difficult to explain the challenges faced by marketers in developing a marketing channel. Business managers need to plan carefully before actually setting up a suitable channel for company products. Once established, these channels should be adjusted often according to the needs of the customers. Thus, marketing channels are of a dynamic nature as managers constantly seek to improve or make them better and thereby leverage them as a competitive advantage.

ROLE OF MARKETING CHANNELS

Channel roles are the sets of activities or behaviors assigned to each intermediary in a channel system. It is very important to understand the roles of the marketing channel. The first and foremost role of a marketing channel is to fill the gaps between the production and consumption process. These gaps are categorized as time gaps, space gaps, quantity gaps and variety gaps. Time gaps arise because there is a considerable time difference between the production and consumption of goods. For example, the toothpaste that we use today must have been prepared at least a month earlier. Manufacturers, in their production process, follow schedules that ensure continuity of production and help them improve their production efficiency. Space gaps occur when production takes place at one or a relatively small number of locations. Since the place of production need not be close to the final consumers, it results in space gaps. Quantity gaps occur because manufacturers produce products in much larger quantities than the individual customer would purchase. This gives rise to the need for breaking down these large quantities into smaller quantities in order to match the needs of individual customers. Finally, variety gaps occur because consumers desire a greater variety of products than a manufacturer can produce. It is important for the producers to match the needs of the customers to the

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extent possible by offering a variety of products. The smooth flow of products from the producer to the end-user takes place with the help of intermediaries, who bridge the gaps discussed above. Marketing channels as intermediaries reduce the amount of time and expenditure of the manufacturer by reducing the number of contact points between the point of production and the point of consumption. These intermediaries also help marketers aggregate the narrow product ranges of several producers producing a wide range of product assortments. Middlemen help the manufacturers by apprising them of the customer requirements from time to time. They also help in promoting the products through efficient product displays and other techniques like discounts, promotional schemes and so on.

CHANNEL FLOW

The primary task of marketing channels is to move the goods from the producer to the end user. In the process, the channels help close the gaps such as those of time, space, quantity and variety. In order to close the gaps that arise between producers and customers, those representing marketing channels perform a number of tasks such as:

Possession: The flow of goods physically from the producer to the final consumer takes place with the help of intermediaries, like transporters. The possession of goods thus gets transferred from the producers to the final customers.

Ownership: The flow of ownership or transfer of the title of the goods takes place on physical receipt of the goods from one channel member to another. The flow of title normally takes place in the same direction as that of the physical flow of goods.

Financial flow: The financial flow involves the payment process wherein the customers pay for the goods or services they have received from the channel members. Financial flow is usually in the opposite direction of the ownership and physical flow of goods. The payment process may involve financial institutions like banks, and the mode of payment may be either cash or credit.

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Information flow: The flow of information from the channel to the customers is essential in order to create awareness among them about the availability of the products. The flow of information can help in obtaining customer orders, producer promotions, and so on. The information may also flow in the form of customer complaints from the customers to the producers.

Risk flow: Risks may flow from one channel member to another in the form of product perishability, fluctuating demand patterns, price fluctuations, risks generated by faulty products, and so on.

Negotiation: Negotiation is the process of reaching an agreement on the price and other conditions (such as financing, features, and so on) for facilitating easier transfer of ownership and possession of goods.

CHANNEL LEVELS The function of an intermediary is to move a product or service closer to the final consumer and this is described as a channel level. The length of a channel represents the number of intermediary levels that exist between the producer and the final user. For consumer markets, the various levels of channels possible are zero, one, two and three levels. A zero level channel represents a manufacturer directly selling his products to the final consumer. Door-to-door selling, mail order catalogs, telemarketing, and manufacturer-owned retail outlets are some examples of zero level channels. Companies such as Amway, Tupperware and Eureka Forbes are well known for their door-to-door selling strategy. In case of manufacturer-owned retail outlets, Singer Corporation is a well-known example whose multi-branded retail outlets contribute up to two-thirds of the company’s revenues. Eureka Forbes also plans to set up such retail outlets in smaller towns of India where they expect to have much lower break-even periods compared to the metros. A one-level channel represents a single intermediary, such as a retailer buying goods directly from the producer and selling them to the final consumer. Automobile dealers and petrol pump dealers are examples of a one-level marketing channel. These dealers purchase the product from the manufacturer or producer and sell it directly to the end customer. A two-level channel represents two intermediaries, such as a wholesaler purchasing goods from a

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producer and selling them to a retailer, who in turn, sells them to the final consumers. Fast moving consumer goods (FMCGs) are usually sold along this route. For example, companies like HLL, Whirlpool, Videocon, Philips, Sony, etc., have two-level channels of marketing wherein the wholesaler purchases the products from the manufacturer and in turn sells them to the retailers. The retailers then sell the products to the end consumer. A three-level channel represents a wholesaler, an agent, and a retailer. Industrial markets too possess the same channel levels but with minor exceptions. In the zero-level channel, producers sell their products directly to the industrial customers. In the one-level channel, the producers’ salespersons market their products to industrial distributors, who in turn, sell them to industrial customers. In the next stage, the manufacturer may use his representative to market the products to the industrial distributor, who in turn, sells the products to industrial customers. As we saw earlier products flow in the forward direction, but it is important to note that they can flow in the backward direction as well. This comprises the reverse channel of marketing. In today’s market, where customers are looking for environmental friendly products and services, recycle management has become one of the most important aspects of a cost-effective production process. The flow of goods in the process of recycle management takes place in the reverse order, that is, the goods flow from the end users to the producers, in turn helping the latter in procuring cost effective raw materials. Recycling of products is common in the plastic, glass and paper industries. The recall of products by the manufacturer owing to inferior quality is yet another example of a reverse channel. A recent example of product recall in India is that of Coca-Cola and Pepsi following a report identifying pesticide contamination in the carbonated beverages sold by these multinational companies. Other examples of companies that have ordered large-scale product recall in the past are Johnson & Johnson, Firestone, Nike, General Electric, Dell Computers and Nestle. Organizations should determine the number of intermediaries they need at each channel level. Depending on the number of intermediaries required at each level, the three major choices of distribution available to producers are: intensive distribution, exclusive distribution and selective distribution.

Intensive distribution

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Intensive distribution is a form of distribution in which the manufacturer distributes his products through as many outlets as possible. This type of distribution is used for those products that are characterized by low involvement of the customer and where customers look for location convenience. Products like chocolates, biscuits, shaving blades, soaps and detergents are distributed in this manner, so that they are easily available to the customers at their nearest locations.

Exclusive distribution

Exclusive distribution is a form of distribution in which there are a limited number of intermediaries between the producer and the customer. This type of distribution network is opted for by producers who want to deliver the maximum service quality to the customers. By limiting the number of distribution outlets, the manufacturer or producer can control the quality levels at these outlets. An exclusive distribution arrangement also helps the producers ensure that the distributors do not sell competing products along with the producer’s products. Products that are marketed through the exclusive distribution process have a higher brand value and are naturally priced higher. Automobiles, apparels and its accessories are sold through exclusive distributorship.

Selective distribution This form of distribution falls somewhere in between the two extremes of exclusive and intensive distribution. In this form of distribution, although the manufacturer does not use all the available marketing channels, he uses more than one distribution channel. As the manufacturer uses a relatively fewer number of distribution channels, he can maintain good relations with the channel members and as a result, expect an increased marketing effort from them. Branded menswear like Color Plus, Arrow, Zodiac, Lee and so on are available at exclusive showrooms as well as through other distribution channels. Similarly, in the branded suitcase or luggage market, VIP, Aristocrat, Samsonite, etc., sell their products at exclusive showrooms as well as at other retail outlets.

Service Sector Channels

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Besides distribution of products, channel members also participate in the distribution of services. Companies that deliver services also deal with distribution problems and supply the services as and when the customers demand them. Due to the changes taking place in the external environment as well as the changes in customer expectations from time to time, producers take enough care to adapt to these changes. The use of advanced technological tools, such as the Internet, has created a whole new paradigm for the distribution of services such as banking facilities, online reservation of train, flight and movie tickets, and so on. Though cybercafes in India are a popular medium for accessing the Internet, the scope for them to become an effective distribution channel for companies is limited (Refer Exhibit 16.1). However, certain aspects of the services have critical significance for the channel members. For instance, storage of services is not possible. Services such as movies, haircuts or surgeries are consumed while they are being delivered.

FUNCTIONS OF MARKETING CHANNELS

The functions of marketing channels can be analyzing the by five functions

1. Facilitating the exchange process,

2. Alleviating discrepancies,

3. Standardizing transactions,

4. Matching buyers and sellers, and

5. Providing customer service.

Facilitating the Exchange Process:-

The most important function of a marketing channel is to facilitate the exchange process between a firm and an individual. The exchange process is the mechanism that connects the channel members and allows them to combine their resources and assess the market risks to achieve the common goals of the

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channel. Since marketing is a process of exchange between the buyer and the seller, channel members are considered as exchange facilitators.

Alleviating Discrepancies:-

The primary function of the marketing channel is to deliver goods and services to the customers. However, when a marketing channel fails to deliver goods that match customer expectations, discrepancies occur. Discrepancies can be of two types – quantity and assortment. Discrepancies of quantity occur when customers are unable to purchase the exact quantity of the product they want. Discrepancies of assortment occur when customers are unable to buy the exact combination of goods and services they want. General stores, supermarkets, and the like offer a variety of products and services in their outlets to overcome discrepancies of assortment. Marketers resort to regrouping activities to avoid these discrepancies.

Standardizing Transactions

Standardizing transactions is another function of marketing channels. Taking the example of the milk delivery system, the distribution is standardized throughout the marketing channel so that consumers do not need to negotiate with the sellers on any aspect, whether it is price, quantity, method of payment or location of the product. Another example of standardization is the automatic vending machine which delivers the same product to every customer in a standardized manner such that the customer who uses an automatic vending mach

DESIGNING DISTRIBUTION CHANNELS

A design is a pattern or an arrangement or a structure of parts. Designing of the distribution channels deals with the decisions that are associated with forming a

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new distribution channel or modifying an existing one. A properly designed distribution channel will help a company leverage a sustainable competitive advantage. A sustainable competitive advantage is a long term advantage for marketers and cannot be easily copied by competitors. Exhibit 16.2 describes how the strong distribution channel structure of ITC Ltd. is aiding it to efficicently tackle competition from other branded food manufacturers. Designing distribution channels is a crucial aspect of marketing because the price of the product depends on the levels of channels used by the producer. channel structure of ITC Ltd. is aiding it to efficicently tackle competition from other branded food manufacturers. Designing distribution channels is a crucial aspect of marketing because the price of the product depends on the levels of channels used by the producer.Designing a marketing channel is similar to devising a competitive strategy. The ultimate purpose of a competitive strategy of a firm is to deliver a value proposition to the customer. Marketing channels support the firms in this strategy by ensuring an effective delivery of the customer value proposition. In order to effectively perform their role, marketing channels need to be effective, cover the target market, be cost-efficient and adaptable in the long run. Companies such as IBM and Apple adopted channel designing to cut costs and increase their market coverage. The effectiveness of a marketing channel is evident from how well the channel is able to address the stated and unstated requirements of customers. A marketing channel is considered to provide efficient coverage, if customers can easily find and reach it, whenever they need it. A marketing channel’s ability to justify its trade-off in cost-efficiency to achieve strategic effectiveness and efficient coverage determines its effectiveness. Long-run adaptability of a channel refers to how well the channel is able to adjust to new product offerings or to emergent channel forms in the market.

Four Types Of Channels Of Distribution Through Which Marketers Can Reach Customers:-

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Manufacturer Manufacturer Manufacturer Manufacturer

Agent

Retailer Wholesaler Wholesaler

Retailer Retailer

Customer Customer Customer Customer.

Sample size :-

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The sample size is collected from the Ruppengudi Road and Millerpet area (locations) . The Sample size for my Study is 20 Organize retailer, and 100 customers.

DATA ANALYSIS

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1.what is the type of Supply Chain Management fallowed by Suguna Chicken ?

(a) Horizental (b) Vertical (c) Circle (d) others

Ans:- They fallowed Vertical Supply Chain Management

Analysis : With the above diagram We can understand that how Organize retailers fallows the Supply Chain Management in Suguna Chicken . To supply

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the Chicken from Suguna poultry farm to final consumer. Supply Chain plays a vital role in each sector.

2.How is the Physical Distribution of Chicken from poultry farming to

Your Organize retail outlet ?

(a) Company vehicle (b) your own vehicle (c) others

Ans:-Physical Distribution made by organize retailers

Company vehicle 30%wholesalers vehicle 40%own retailers vehicle 20%Others 10%

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Analysis :- With the help of this diagram we can easily understand that How physical distribution done by Suguna chicken in bellary City.

3. Which types of chicken preferred by different customers in Organize retail?

(a.) Skin chicken (b) Skinless Chicken (C) Bone less

(d) with Bone (e) only Leg pieces

Ans:

with bone chicken 20%Bone less Chicken 5%Skin less chicken 10%with skin chikcen 55%Leg piece chicken 10%

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Analysis;- According to the my study customer are different in terms of taste and preferences. So with the help of this diagram I came to know that customers are purchase the suguna chicken in varities of chickens in organize retailers.

. What is Percentage of Commission they are giving to you on Sales?

Items amount Kgs Net amountLive Bird Rs 42 3 126wasteages 42 300gms 26profit 100

Let us assume: Market price

Market value price 90*3 270less wholesale price 126Profit 114

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Analysis:- According to the survey conducted on organize retailers in bellary. According to their statement they not get any commission on sales. But they get profit margin on per Live Bird.

6. Its Suguna Chicken Advertisement is really impact on your sales ?

(a) yes (b) No

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Analysis:- Advertisement plays a very important role for any sales promotion in the present Market. So According to my study similarly here Suguna Chicken Advertisement shows impact on sales of the chicken in the market.

5. How much percentage of market share grab by suguna chicken in bellary?

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Analysis :- According to the survey which I conducted about market share grab by suguna chicken and vencobb chicken in bellary. Most of the respondent gave to the suguna chicken in terms of hygienic products, feedings to the chicks, proper management of maize.

7 . What is your Opinion about Suguna Chicken?

(a) Good (b) Bad (c) Better (c) Excellent

Good 50%Bad 5%

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better 40%Excellent 5%

Analysis :- From the above diagram, We came to know that different customers have the different opinion about suguna chicken in the market.

9. How is the Sales between suguna chicken and Vencobb chicken?

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Analysis:- according to the survey conducted 72 % are accepted for Suguna chicken in terms of taste , Services, Hygienic quality. Compare to Vencobb

8. Do Have Suguna Poultry Farms?

(a) yes (b) N0

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Analysis:- According to the survey I came to know that There is no proper connections to suguna poultry farms to Organize retailers in Bellary. Because of they purchase chickens (Live Bird) directly from the local wholesalers and local Farms in bellary.

10. How many days they provide Credit to you if you purchase Bulky goods?

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Analysis:- With the above survey here in organize retailers in bellary fallowed the credit basis depends upon the purchase of the chicken or order given by organize retails to Local farms.

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11.What is your opinion about Suguna Poultry feeding ?

(a) good (b) Excellent (c) Better (d) Bad

Analysis:- According to Survey conducted about the suguna feeding from organize retailers in bellary the result we known from above diagram.

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CHAPTER-VI

FINDINGS

Finding in my Study ; -

There is no proper maintenance for healthy chickens. Because Bellary is meant for polluted area like dust, air pollution, etc. so it is unhygienic.

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There is no proper supplying the goods on time to Organize retailers in Bellary.

In Bellary , Organize retailers are don’t have their own heavy chickens vehicles for transporting the chickens.

No cold refrigerator for chickens in their shops, for quality control.

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Suggestions.

Bellary city Is not a big city like Bangalore, Mumbai, Calcutta, Chennai. In terms of business, per capita income, Standard of living, etc. So According to

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my survey I came to know that, organize retailers are not focus well organize retailers which available in metropolitan cities.

So, some of the suggestion I given for improvement in this critia.

1. Organize retailers have the awareness how to built the customer relationship in terms proper communication, supplying hegenic quality chicken,

2. Organize retailers have the own vehicle to bring the chickens on time.

3. They should maintain ambience in the retail outlet. Like, glass, A/c in the organize retail outlet.

4. They also keep clean and tidiness in surroundings of the retail outlet.

5. Need of Refrigerator in the outlet.

6. They also keep clean and tidiness in sorroundings of the retailout.

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CONCLUSION

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The study of Organize retailer helped in knowing opportunities of business in future and I would like to conclude that this thesis has bought in the various aspects in customer behavior of buying trends, and also it has helped me to learn in detail about the Organize retailer.

The study helps in providing to get exposed to corporate culture, professional experience and putting the theoretical concepts learnt in the classroom for the developing managerial skills.

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Questionaire

Questionnaire

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1. what is the type of Supply Chain Management fallowed by Suguna Chicken?

(a) Horizental (b) Vertical (c) Circle (d) others

2. How is the Physical Distribution of Chicken from poultry farming to

Your Organize retail outlet?

(a) Company vehicle (b) your own vehicle (c) others

3. Which types of chicken preferred by different customers in Organize retail?

(a.) Skin chicken (b) Skinless Chicken (C) Bone less

(d) With Bone (e) only Leg pieces

4. What Percentage of Commission they are giving to you on Sales?

5. How much percentage of market share grab by suguna chicken in Bellary?

6. Its Suguna Chicken Advertisement is really impact on your sales ?

(a) Yes (b) No

7 . What is your Opinion about Suguna Chicken?

(a) Good (b) Bad (c) Better (c) Excellent

8. Do Have Suguna Poultry Farms?

(a) Yes (b) N0

9. How is the Sales between suguna chicken and Vencobb chicken?

INC Bly


10. How many days they provide Credit to you if you purchase Bulky goods?

11. What is your opinion about Suguna Poultry feeding?

(a) Good (b) Excellent (c) Better (d) Bad

INC Bly

management thesis suguna

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