managing a successful digital transformation program
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Managing a successful Digital Transformation Program
Acknowledgement : IDC-International Data Corporation, Marthani Marketeers iClub 2021, Deloitte, Forrester, Gartner.Otoritas Jasa Keuangan, Bank Indonesia, Bank BRIBank BRI, Bank DBS
More than 17+ years working to help, support, & advise organizations from banking, finance, telco, tech to education & many other industries. My IT-Business expertise & experience in many roles from Digital & organizational transformation, Digital transformation readiness-roadmap-strategy, IT strategy planning & architecture, project & change management to IT SGRCA/Security-Governance-Risk-Compliance-Assurance.
Bachelor Degree in Computer Science from Binus University GPA : 3.45Master Degree in Information Technology from Universitas Indonesia GPA : 3.37
Digital Bisnis and Digital Transformation1. CDBL – Certified Digital Business Leader from Digitalization.2. CDTP – Certified Digital Transformation Professional from Casugol.Program and Project Management1. Prince2 – Certified Project Management in Control Environment from Exin Axelos2. Prince2 Agile Practitioner from PeopleCert AxelosIT Planning Architecture and IT Service Management1. SITAP – Strategic IT Architecture Planning from IASA2. TOGAF – The Open Group Architecture Framework from The Open Group3. ITIL 4 & 3 – Information Technology Infrastructure Library version 4 and 3 from PeopleCert AxelosIT Governance-Risk-Compliance-Audit1. CGEIT – Certified Governance of Enterprise IT from ISACA2. CISA – Certified Information System Auditor from ISACA3. COBIT – Certified Control Objective for Information Related Technology from ISACA
Email : [email protected] : 081296211896
PERKENALANBUCE DARMAWAN
2003 – 2004 Binus Center & Binus University2005 – 2009 Bank BNI | IT Planning & Architecture2010 – 2015 Bank BRI | IT GRC2016 – 2020 Freelance IT consultant/IT advisor2021 – Now Senior IT consultant/IT advisor
Provincial-Stated Owned Enterprise Bank (Project Contract-Based)
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• IT Projects, Workshops and Trainings with many kinds of clients as follows:
• Bank Sulselbar, Bank Resona, Bank Mestika, Bank Riau, Organta Kemenkeu, PT Maybank Finance, PT Jasindo, KPK RI,Pusintek Kemenkeu, Dirjen Bea Cukai, Bank Syariah Indonesia (dh. BNI Syariah), BPOM, PT ASDP-Indonesia Ferry, PTAntam, Pembangkit Jawa Bali, KPMG Indonesia, Bank BPD DIY, Bank SulutGo, Pelindo/IPC2, PT Transportasi GasIndonesia/Transindo, Astra Honda Motor, Freeport, Multirasa, Bank Kaltimtara, Bank Kalteng, Bank Ina Perdana, BNI Life,Bank Maspion, Kemenlu RI, Biro Pusat Statistik RI, Bank Artagraha, Bank BPD Kalbar, Bank Nagari, Bank Agris, BankMayora, Bank Dinar, Deloitte Konsultan Indonesia, Schlumberger Indonesia, Protelindo, Bank Indonesia, BPJS TK, BankMandiri, Bank BRI, Bank BNI, Bank CIMB Niaga, Bank DKI, Bank BJB, Bank Jatim, Bank Jateng, Bank BRI Agro, BankSinarmas, Bank MNC Int, Bank Artos Indonesia, BPR Mitratama Arthabuana, BPR Bank Jombang, BPR Bina Maju Usaha,BPR Lestari ,Total Bangun Persada, Total Indonesie, Chandra Sakti Utama Leasing, Asuransi Bringin Sejahtera Artamakmur,Asuransi Ramayana, Badan Siber Sandi Negara(d.h Lembaga Sandi Negara), Badan Informasi Geospasial(BIG), BPPT-BadanPengkajian Penerapan Teknologi, LKPP-Lembaga Kebijakan Pengadaan Pemerintah, KPEI, Infinity, MRI-Market ResearchIndonesia, Bank Mizuho, Bank BPD Riau, Bank BPD dan BPR Sulut, Bank BPR hasamitra makassar, BPR Pasar Kota Bogor,Perbarindo, Asbanda, Bhinneka, TelkomSigma Solusi, Agiva, Fujitsu dsb.
• Co-Founder Digital Transformation Global Alliance (DTGA, www.dtga.org) & Director Digital Transformation Program DTGA.
My Project ‘s Experience and Achievement (17 Tahun)
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Digitalization trends : Changing customer behavior
Spending time/money behavior compared before COVID-19
Access to Internet
Online services users
Digital adoption in Indonesia
Online shoppers
180 Million
85%
36%
Sources : KataData dan Redseer (2020)
COVID-19 accelerating digital business & e-commerce in Indonesia
Positive Trends
2,4 M USD. Increased 26% from monthly avg Q2 2019 – 2020.
Increased Sales
4,8 Million (April).3,1 Juta transaksi dari rata-rata Bulanan Q2 2019 – 2020.
Increased Daily Transaction
51% New Customers. Online shopping for the first-time during lockdown/PSBB
New Customers
Increased 5 to 10 times. Increased volume of buying goods during lockdown/PSBB.
Soaring demands 65%
ePayment
69%
eGroceries
41%
eHealth
38%
eDucation
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External Demand: Changing Customer Needs
& Behavior
Internal Readiness:Digital Transformation
Program
Post Covid-19 Digitalization
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Video
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Managing Digital Transformation Program
Develop organization structure to support
Digital Business Transformation
Digital Transformation Program:
Organization Structure, Product & Services, Business Model &
Customer
Reevaluate Product & Service to meet
customer preference and expectation
Build/Rebuild New Business Model to
get revenue
Finding better ways to connect & engage with your customers
(existing and new)
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Product & Service Transformation
Reevaluate Traditional/manual products & services.
Transform traditional/manual products & services to become digital
Offering The company’s digital products and services can increase value for customers, companies, stakeholders and society
Example:IKEA using augmented reality technology for selling digital product & services.
Customer can try and explore the digital products and services using augmented reality technology
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Develop organization structure to support
Digital Business Transformation
Digital Transformation Program:
Organization Structure, Product & Services, Business Model &
Customer
Reevaluate Product & Service to meet
customer preference and expectation
Build/Rebuild New Business Model to
get revenue
Finding better ways to connect & engage with your customers
(existing and new)
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Managing Digital Transformation Program
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Customer relationship & engagement transformation
Using chatbot to connect and engage
with customers
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Fee Based Income
Fee Based Income
Fee Based Income
Fee Based Income
Fee Based Income
Fee Based Income
Fee Based Income
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Consumer Loan & Credit Card forGadget & Home
appliance
Consumer Loan & Credit Card for
Mortgage & Maternities Cares & Health
Consumer Loan For home expansion/
Second Mortgage
Consumer Loan forBabies cares,
education & Health
Education Insurance & Wealth
Management
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Develop organization structure to support
Digital Business Transformation
Digital Transformation Program:
Organization Structure, Product & Services, Business Model &
Customer
Reevaluate Product & Service to meet
customer preference and expectation
Build/Rebuild New Business Model to
get revenue
Finding better ways to connect & engage with your customers
(existing and new)
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23
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Managing Digital Transformation Program
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Business ModelTransformation
Emerging technologies enabling new revenue stream for company
Gaming company like SONY have old revenue
stream by selling hardware package game
console
Gaming company like SONY have new revenue
stream from advertisement & buy
online gaming application or by subscriptions on the
website/platforms
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Valuasi Gojek Lebih Besar dari Garuda, ini sebabnya
Gojek tak punya satu pun motor, tapi valuasinya melebihi Garuda. Apa asetnya? Intangible, bentuknya seperti brand, skill, inovasi dan ketrampilan yang akhirnya menciptakan platform berbasis ekosistem/kolaborasi/partnership
Adapun aset intangible adalah aset yang tidak bisa dijamin perbankan, tapi melekat di diri seseorang ataupunpelaku usaha, yaitu ketrampilan, inovasi, ide dan sebagainya. Mesti tak bisa dicatat dengan metode akuntansi, aset ini justru memang digunakan pada bisnis era digital.
Network Effect. Gojek dinilai lebih tinggi karena memiliki nilai network effect yang lebih besar ketimbangperusahaan konvensional yang berdiri sendiri (stand alone). Network ini bisa dilihat pada jejaring super apps-nyayang menyatukan ekosistem pemilik warung/merchant, pengemudi dan user/konsumen.
Memang benar, platform tidak untung dan bakar duit terus. Ada yang menuding valuasinya manipulatif. Pokoknyaplatform ini dihadang terus sama perusahaan yang stand alone. Tapi Platform Gojek network effectnya banyak, melibatkan promosi UMKM, membuka lapangan pekerjaan dan banyak orang yang terbantu.
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Develop organization structure to support
Digital Business Transformation
Digital TransformationProgram : Organization,
Product & Services, Business Model &
Customer
Reevaluate Product & Service to meet
customer preference and expectation
Build/Rebuild New Business Model to
get revenue
Finding better ways to connect & engage with your customers
(existing and new)
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Managing Digital Transformation Program
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Organizational Structure
Transformation
Develop digital business team by
Integration, Parallel or hybrid with the
current organization structure
Example : Digital business team has
been built in Bank BTPN/BRI/Mandiri/BCA
parallel with IT Team.
Example : Digital business team develop and execute
digital projects, digital products & services.
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