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Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |

Digital Archiving Media and Entertainment

Christine Rogers Principal Product Manager Oracle StorageTek Archive Solutions September 2014


Program Agenda

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2

3

4

The Driving Force Behind Data Growth in M&E

How Can a Digital Archive Help?

M&E Digital Archive Challenges

Oracle’s M&E Digital Archive Solutions


Post Production 26%

M&E Storage Market Driven by Archiving

Content Distribution 23%

2013 2018

Archive 48%

5.8X Increase in Storage Demand

(1)Tom Coughlin and Associates, Digital Storage for Media and Entertainment Report – 2013

Other


File-based Digital Workflows

Video Formats

Digitization

Business Opportunity

What is Driving Digital Archiving in Media and Entertainment

Vorführender

Präsentationsnotizen

M&E content is growing due to mounting technology pressures and the need to quickly find and repurpose and monetize existing assets for new business opportunities. Digitization Around year 2000, the M&E industry moved from Analog cameras to Digital Workflows quickly became digitized and many customers are still migrating analog assets to digital format File based workflows M&E companies share assets between production, post-production, play-out and many 3rd party editing studios, tracking assets through these touch points can be challenging and integrated workflows are a standard. Solutions must be integrated with existing technologies in order for adoption Video Formats There have been lots of changes in video formats from SD, to HD to now 4k and even 8k Video formats drive storage demands The next slide provides a timeline of these innovations Business Opportunity With Archive applications customers can quickly find assets and repurpose them for new uses Connecting Archives with powerful search tools allows end users to find and purchase assets they were previously difficult to track down


Storage for 1 Hour of Professional Video

1995 2015 * Source: ESG Digital Archive Market Forecast

2005 2010 2000

Analog Media Era Digital Media Era

First Full Length Digital Film

0.07TB 1/2TB

First HD Film (Star Wars: Episode 1) 1TB

1K Video Format (Widely Adopted)

4TB

First 4K Films Released

(District 9 & The Social Network)

12TB 8K Becomes

Commercially Available

12TB 8K Technology

Demo at NAB/IBC

Rapidly Changing Video Formats


Generates up to 85TB of Storage 24 Hours of Video

Today’s Video Formats Demand More Storage


How Are Customers Going To Store 24 Hours of Content? Here is How Their Options Stack Up…

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22 D

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10 D

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1,74

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50GB/each 64GB/each 4TB/each 8.5TB/each

Vorführender


Today there are cameras in use that are capable of producing 85TB of content in just 24hours… now lets consider the number of cameras that are typically used to capture multiple angles and shots. The amount of data digital archives will be forced to capture is enormous.


Title-Only Layout How Can a Digital Archive Help?

Lower Costs

Improve Efficiencies

Unlock Value

Save up to 26X on Storage Costs

Lower administrative burden with set and forget automated archive policies

Monetize Digital Assets


1. Total cost of ownership and storage efficiency

2. Meeting retention requirements / infinite retention requirements

3. Managing data growth & Complexity

4. Surviving tech refreshes and data migrations

5. Ensuring data protection, integrity and security

6. Maintaining access to data as applications become obsolete

Digital Archive Considerations How Do You Deal With?...


1. Partial file restore and time code integration

2. Mac and Windows support

4. Large file optimization

5. Production and playout application integration

Additional Digital Archive Questions, Unique to M&E How Do You Deal With?...

Note 1: Video files do not compress, so dedupe ratios are not applicable


How Many Hours of Video Do You Need to Store?

Oracle Digital Tape Storage SL150 SL3000 SL8500 LTO6 LTO6 T10000D LTO6 T10000D

HDTV 1080p or 2K 1,460 Hrs 28,860 98,120 48,700 165,600 4K Digital Cinema 340 Hrs 6,760 23,000 11,420 38,810

6K RED Dragon 160 Hrs 3,080 10,480 5,200 17,690 Super Hi-Vision / Ultra High

Definition 90 Hrs 1,800 6,130 3,040 10,350

Vide

o Fo

rmat

SL8500

SL3000

SL150

Table Represents Approximate Maximum Storage Capacities

Hardware Sizing Guide For M&E Archives

Vorführender


Use this sizing guide to help determine which tape library is appropriate for the customer. Note this table is the max storage capacity of these systems and we typically give customers room to grow (we try to leave at least half the systems capacity available to grow into). This sizing guide will also help you select the correct OEM partner to engage.


StorageTek M&E Digital Archive

Limitless capacity Fastest performance Highest availability

Proactive monitoring Data integrity Media validation

M&E partnerships Automated policies Data migration Open formats

PROACTIVE SEAMLESS FUTURE-PROOF

Vorführender


Data automatically moves between tiers based on policy… Oracle has several M&E SW partners that have these features Data migration is seamlessly handled by archive manager Open formats simplifies data access and obviates obsolescence concerns Proactive monitoring eases management and ensures data is always available when accessed End-to-end data integrity protects data as it moves between tiers Periodic media validation ensures data is accessible and supports archive audit requirements Proven Leadership: StorageTek #1�2008, 2009, 2010, 2011, 2012 "For calendar year 2012, Oracle StorageTek is #1 in total worldwide branded automation revenue for tape libraries over 1,000 cartridge slots. StorageTek has the #1 market position on the strength of its SL3000 and SL8500 midrange and enterprise automation, and StorageTek Tape Analytics.“ – IDC 2013 Worldwide Branded Tape, April 2013


Atempo

Crossroads StrongBox

Dayang

Front Porch Digital

Masstech

StorageDNA

SGL FlashNet

StorNext

Vizrt

Xen Data

And More…

Adobe

Apple

Autodesk

Avid

Dalet

Everzt

EVS

Grass Valley

Harmonic /

Omneon

Harris

Oracle ‘s Digital Archive Works with the Best in M&E

Imagine Communications

Quantel / Snell

CatDV

Cinergy

eMAM

Edit Share

Vector3

Nverzion

Sienna

Volicon

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Oracle M&E OEM and Technical Partnerships - Solutions

Front Porch Digital

XenData Archiware SGL Masstech XenData & eMAM ASG

Solution Briefs are Posted on Oracle.com www.oracle.com/goto/archive

http://www.oracle.com/goto/archive


Oracle’s Storage Archive Manager • New in SAM 5.4:

– Horizontal Scalability – tape ingest performance improved 10x!

– Automated Data Integrity Validation with Self-Healing • Supporting LTO5,6 and T10000C,D drives

– OpenStack Swift API support for object based storage • Create private clouds leveraging tape

– LTFS import / export support – Stage Queue Prioritization

StorageTek Storage Archive Manager

Tape Archive

Disk Archive

Primary Disk


T3Media Digitally Archives More Than 100,000 Media Assets Each Year

CUSTOMER PERSPECTIVE “Oracle’s StorageTek, Sun Storage and SAN solutions fit our needs perfectly, providing an integrated architecture that ensures we can store 100 terabytes per day and manage hundreds of thousands of assets effectively and efficiently.” Brian Noecker, Vice President, Information Technology

COMPANY OVERVIEW • Offers cloud-based storage, access, and licensing

services for master-quality video • Industry: Media and Entertainment • Employees: 175

CHALLENGES/OPPORTUNITIES • Deploy a highly-available environment for the

company’s cloud-based storage clients • Quickly digitize and store content • Scale easily to meet individual client needs • Ensure short- and long-term integrity for content

SOLUTIONS • StorageTek SL8500 • StorageTek T10000C • StorageTek Storage Archive Manager • Oracle Solaris

RESULTS • Achieved three- to five- times disk tier

performance improvement • Saved at least 25% in fiber duplication,

card infrastructure, and infrastructure management costs

May 2012


Learn More oracle.com/goto/archive

• Solution Briefs: Front Porch, XenData, Masstech, SGL, ASG/Atempo • Storage Archive Manager • StorageTek Linear Tape File System • StorageTek Tape Libraries and Drives • StorageTek Tape Analytics

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