managing chaos: digital governane basics
DESCRIPTION
Lisa Welchman explains the basics of digital governance as outlined in her forthcoming book "Managing Chaos: Digital Governance by DesignTRANSCRIPT
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Managing Chaos
Lisa Welchman
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ChaosWhy?
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When the present determines the future, but the approximate present does not approximately determine the future.
Edward Lorenz (1917 – 2008)
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Little things can make a big difference.
“The Butterfly Effect”
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If you are not intentional about the controllable events that impact your digital presence, then you will get something that appears to be chaotic and not of your liking---but is actually of your own doing.
We made this mess.
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Launch
Organic Growth
Chaos
Basic
Management
Responsive
How it happens
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countless decisions
WYSIWYGMarketing in charge
IT in charge
country sites
mobile
e-commerce
pay wallframes
HTML 5
social
XML
no standards
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the fix
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Chaos
Basic
Management
Governance
is a framework
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Governance
is clarity
A framework which effectively distributes decision-making authority for strategy, policy, standards throughout your digital team.
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Extended
Committees
Distributed
Core
This is your team
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Strategy
Standards
Policy
Governance
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Who articulates an organization’s approach to leveraging the capabilities of the Internet and the World Wide Web?
Digital Strategy
establishing goals
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Who specifies what your organization must and must not do online?
Digital Policy
risk mitigation
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Who determines the exact nature of your digital presence?
Digital Standards
maximizing quality
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So, that’s it
•Step one: define your web team
•Step two: establish who is responsible for strategy
•Step three: establish who is responsible for policy
•Step four: establish who is responsible for standards
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But, then
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Alignment
Building community
Implementing standards
Finding advocacy
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Questions?
Lisa Welchman@[email protected]
Get notified when “Managing Chaos: Digital Governance by Design” is released.
rosenfeldmedia.com/books/managing-chaos/
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